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Talk Design

Retro Revolution: Cafe Racer Innovators Revive '60s Charm - Ben Taylor + Steve Payne

Beachman: From Dream to Reality


On this TALKdesign Episode, Ben Taylor and Steve Payne from Beachman share their inspiring entrepreneurial journey. Founded in 2016, Beachman Life began with Ben's vision for retro-inspired products. In 2019, he joined forces with Steve, a motorcycle mechanic, to create electric mopeds that combine accessibility with modern appeal. The idea was inspired by vintage designs and a passion for stylish, high-quality bikes. Ben's marketing and design expertise, coupled with Steve's technical skills, led to the creation of Beachman's first production bikes.


They quickly moved from concept to prototype, showcasing their shared willingness to take risks. Steve built the initial prototype from a Kawasaki frame, and they collaborated with a factory in China to refine the design. Despite challenges like design theft, they focused on innovation and rapid production. Their initial risk, funded by Steve’s home mortgage line of credit, paid off when they quickly sold their first 30 bikes, leading to a successful crowdfunding campaign on Indiegogo.


Beachman faced significant challenges, such as supply chain disruptions, but persevered, expanding into a larger warehouse. Their commitment to authenticity and brand values remains steadfast, ensuring each new product aligns with their vision of a life well lived. Future plans include expanding into North America and Europe, and developing unique lifestyle accessories and electric car conversions, all while maintaining their core ethos.


Tune in for a fascinating episode with Ben Taylor & Steve Payne.

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