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Sustainable Events Dog Walk (Podcast)

23. Talking with Clients (part 2)

Ep. 23
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This week Part Two of my outline of considerations on how to talk with your clients about Sustainability at Events


Building on last week's episode I bring you ideas on making sure to pitch your sustainability talk as framed by outcomes, avoiding insider terms and tech-talk. With a reminder that this is information that your clients WANT, even if they don't ask for it or don't know how to ask for it.


When you are handling your clients my advice, first and foremost, is to incorporate the considerations on your side and use it as a tool to make your clients life better and give added value, rather than burdening them with trying to understand or dictate the wisest, most sustainable choices.


Build it into your onboarding with your clients, make sure to use simple and understandable language, then present outcomes to your clients whenever you have Sustainability considerations in mind so they can see the benefits of your expertise. Help them understand how the Sustainability metrics from your work and your vendors are a marketing, education and communication benefit that they can roll into their publicity about the event. Meanwhile of course, you can use it in your metrics for your office as well.


Follow @PositiveImpactEventConsulting on YouTube to get the video feed!


To ask a question for a future walk email: AlyciaDrubeEvents {at} gmail.com or go to the Google Form: https://docs.google.com/forms/d/e/1FAIpQLSduKevDmLDOr2HhNORhM8giycd1VOOgYGObHXFyD_OhWFCtpQ/viewform?usp=sf_link


To engage with Positive+Impact Event Consulting to make your Event Business and Events you work on more sustainable visit AlyciaDrube.com


If you'd like to subscribe to the podcast on your podcast app of choice check out the landing page: https://shows.acast.com/sustainable-events-dog-walk-podcast


Or copy and paste: https://feeds.acast.com/public/shows/673509b204b5d35af46eb38a

to your preferred podcast app.

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