Stories From the Top

Leza Raffel is the founder and president of The Communication Solutions Group, a full-service marketing and public relations company committed to promoting clients through creative, targeted marketing programs and public relations campaigns. In this episode Leza explains her process to finding her clients’ target market’s, strategies for cold lead outreach, how to drive clients to engagement, and much more. To learn more about Leza and The Communications Solutions Group, visit https://comsolutions.com © 2025 edgeofcinema.com

Leza Raffel is the founder and president of The Communication Solutions Group, a full-service marketing and public relations company committed to promoting clients through creative, targeted marketing programs and public relations campaigns. In this episode Leza shares about her journey from her early career to growing a successful marketing and public relations agency. She speaks on her strategies for growing a client base, explains the differences between marketing and public relations, and defines the term “crisis communications.” To learn more about Leza and The Communications Solutions Group, visit https://comsolutions.com © 2025 edgeofcinema.com

Mike Foering is one of the owners of Custom Craft, a long running home remodeling company based in Lansdale, Pennsylvania. In this episode Mike breaks down how he handles measuring success of client experience, how to identify and deal with weaknesses within client experience, and strategies that business leaders can implement to improve client experience within their organizations. To learn more about Mike and Custom Craft, visit https://customcraftdbr.com/ © 2025 edgeofcinema.com

Mike Foering is one of the owners of Custom Craft, a long running home remodeling company based in Lansdale, Pennsylvania. In this episode Mike shares what steps he has taken to build a thriving team, how humor and emotional awareness have helped him grow as a successful leader, and how he has used the Entrepreneurial Operating System (EOS) to develop and grow his business. To learn more about Mike and Custom Craft, visit https://customcraftdbr.com/ © 2025 edgeofcinema.com

Mike Foering is one of the owners of Custom Craft, a long running home remodeling company based in Lansdale, Pennsylvania. In this episode Mike shares his journey from his early career plans to leading a successful design and build firm. Mike dives into the challenges of running a growing business, the strategies that have helped Custom Craft thrive, and the future plans of his growing business. To learn more about Mike and Custom Craft, visit https://customcraftdbr.com/ © 2025 edgeofcinema.com

Amy Zitelman is the co-founder and CEO of Soom Foods, a trusted brand for premium tahini paste and tahini products. In this episode, we discuss Amy’s approach to educating consumers, tracking success when it comes to marketing, and consumer education strategies for start-up manufacturers beginning their journey. To learn more about Amy and Soom Foods, visit www.soomfoods.com © 2025 edgeofcinema.com

Amy Zitelman is the co-founder and CEO of Soom Foods, a trusted brand for premium tahini paste and tahini products. In this episode, we discuss Amy’s strategies to successful national product distribution, the challenges of getting products onto the shelves of major retailers, and the future of national distribution. To learn more about Amy and Soom Foods, visit www.soomfoods.com © 2025 edgeofcinema.com

In this episode we sit down to speak with Amy Zitelman, the co-founder and CEO of Soom Foods, a trusted brand for premium tahini paste and tahini products. We discuss Amy's start in the industry, the challenges of running a unique food product business, and business strategies that have helped her grow her business over the years. To learn more about Amy and Soom Foods, visit www.soomfoods.com © 2025 edgeofcinema.com

Sarah Stockdale is the founder and CEO of Growclass, an online growth marketing training program and community. In this episode we define what experimental marketing is, discuss strategies for building creative campaigns, and share real-life examples of both successful experiments and surprising flops. Plus, we dive into how to track success and weigh the benefits of experimental vs. traditional approaches. To learn more about Sarah and Growclass, visit www.growclass.co © 2024 edgeofcinema.com