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Position With Benefits
How to win consumer's mind like Apple, Rolex,..
Season 1, Ep. 4
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I discussed key differences of Consumer's mind and Founder's mind.
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5. How brands ( Uber, Xerox, Zomato ) created their brand identity?
13:49||Season 1, Ep. 5I discussed guidelines to create a brand identity through case studies.
2. How to use leadership position like Microsoft, IBM,..
18:26||Season 1, Ep. 2In this episode, I discussed " How to use first mover advantage? "
3. How to become a Number two brand Like Swiggy, rapido, blinkit, and Dunzo.
13:14||Season 1, Ep. 3In this episode, I discussed " How to create opposite brands? "
1. Positioning - Apdina ena ? (What is it? )
10:09||Season 1, Ep. 1"In our debut episode, I break down the essence of 'positioning' and outline my vision for this channel.