In this episode, I discussed " How to use first mover advantage? "

How to use leadership position like Microsoft, IBM,..

Positioning your brand identity 

I discussed guidelines to create a brand identity through case studies.

In this episode, I discussed " How to create opposite brands? "

I discussed key differences of Consumer's mind and Founder's mind.

"In our debut episode, I break down the essence of 'positioning' and outline my vision for this channel.

" Position With Benefits " is the first tamil podcast talks about positioning.