The SportBusiness Podcast

This week on The SportBusiness Podcast, we profile the latest addition to the gambling-free Premier League shirt sponsor market, while its US media behemoth results season again and there’s a full post-mortem of Glasgow keeping the Commonwealth Games alive.THE NEWSROOM: What next for Fifa after failed World Cup privatisation plan, UFC success fuels Paramount's sports rights buying appetite, White House PPV hits TKO and WTA's IMG production deal puts another nail in ATP merger coffin.INSIDE THE DEAL: Matthew Williams turns an eagle eye to Crystal Palace's new shirt sponsor, Temporal. Why has a B2B firm targeted the Premier League?AOB: We measure the success of Glasgow’s hosting of the Commonwealth Games, take a peak at the in-tray of MLS' new commissioner in-waiting and uncover a football sponsorship activation from EasyJet.Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Co-hosts: Jonathan Rest, Martin RossContributor: Matthew WilliamsEditor: Lumi LehmuskallioSources:Chastened Fifa drops World Cup investor planTKO boosts revenues, takes White House UFC hitEllison: UFC reaffirming Paramount belief in sportIMG adds production role to WTA remitPalace has power to add following Temporal shirt deal‘We want to reach the person writing the code’ | Clair Byrd, TemporalBerg succeeds Garber as next MLS commissionerSadleir: Amdavad 2030 to meet 60% budget criteriaLiverpool John Lennon Airport (@LPL_Airport) on X

This week on The SportBusiness Podcast, we profile a new sponsor with big pockets that has landed Ryder Cup and Mercedes F1 deals while unpacking a seismic and damaging few days for global football.THE NEWSROOM: Gianni ‘crosses a line’ with his ‘$20bn’ commercial subsidiary, Amazon shops for its longest rights deal, Coupang’s UCL swoop in Korea and Caf re-starts agency search.INSIDE THE DEAL: Ben Cronin details the entry by payment services brand Stripe predicted by SportBusiness Sponsorship. Why now for Stripe and where next after golf and motorsport?AOB: Analysing Glasgow’s ‘cheapest and best-ever Commonwealth Games’, Wafcon’s gaffe-prone broadcast claim and Team Lesotho’s tartan sleeves.Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Co-hosts: Jonathan Rest, Martin RossContributor: Ben CroninEditor: Lumi LehmuskallioSources:Fifa sparks ire with World Cup private investor planAmazon makes long-term NHL move in CanadaRogers calls time on CBC’s 75-year NHL runEXCLUSIVE: Stripe marketing push hits the Ryder CupSponsorship pipeline: 7 IPO-ready brands to watch in 2026EXCLUSIVE: Coupang nets UCL rights in KoreaNew Caf agency tender for quadrennial AfconsTicket sales ‘on track’ for ‘on budget’ Glasgow 2026EXCLUSIVE: Stripe to move into sponsorship with Mercedes

This week on The SportBusiness Podcast, with the World Cup finished, Jonathan Rest and Martin Ross turn their attention to European club football with a major sponsorship deal on the horizon and a new US broadcaster for the Bundesliga.THE NEWSROOM: Hyundai is poised to become the latest blue-chip brand to sponsor the Uefa Champions League, ECB avoids betting embarrassment as The Hundred shirt sponsorships are finalised and fines for 'parasitic' ambush marketing in Italy at the Winter Olympics.INSIDE THE DEAL: Joseph Perry analyses the Bundesliga's US rights gamble, a deal that increases its cable exposure but sees the bulk of matches streamed on a ticketing platform making its first foray into sports broadcasting.AOB: On the ground in Glasgow as the scaled-back 2026 Commonwealth Games begin, Under Armour has last laugh over pink boots and a Turkish shooter doppelganger. Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Co-hosts: Jonathan Rest, Martin RossContributor: Joseph PerryEditor: Matthew StoreySources:1 TV records fall as La Roja earns second star2 EXCLUSIVE: Hyundai in, Just Eat out for UCL3 Milan-Cortina ‘parasitic’ marketers fined €2.5m4 The Hundred fills shirt sponsor slots at 11th hour5 Bundesliga rolls the dice with Versant, Telemundo6 TV deals for Glasgow 2026 in Apac, Caribbean, Africa7 Cost-cutting keeps Commonwealth Games alive8 Ticket sales ‘on track’ for ‘on budget’ Glasgow 2026

This week on The SportBusiness Podcast, Jonathan Rest and Martin Ross discuss a major development in the commercialisation of European football as the World Cup enters the final straight.THE NEWSROOM: With CAA Eleven out of the race for Uefa men’s national team rights and Relevent in the mix, what could the future look like under a new agency model? Plus, Visit Rwanda’s surprise shirt deal with Aston Villa following the end of its controversial Arsenal sleeve sponsorship.INSIDE THE DEAL: Faaez Samadi explains why Ralph Lauren invested heavily in a Wimbledon sponsorship, fashioning new inventory after losing its line judge asset.AOB: MLS plans to ‘Take It From Here’ post World Cup, tins hats out for the next Ligue 1 rights auction and who's buying a Premier Padel tote bag? You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Co-hosts: Jonathan Rest, Martin RossContributor: Faaez SamadiEditor: Gwen GourvellecSources:EXCLUSIVE: CAA Eleven set to lose Uefa contractVisit Rwanda makes the switch to Aston VillaCompetition drives Ralph Lauren uplift for WimbledonBramly picked to replace de Tavernost at LFP MediaMLS targets World Cup momentum with biggest-ever campaignFanatics lands Premier Padel merchandising deal

In a change to the usual format, the SportBusiness Podcast comes live from the city of London. There's the usual World Cup chat, we discuss whether 'Brand Beckham' is a help or hindrance, and we take questions from attendees at SportBusiness Live.THE NEWSROOM: We debate football in the US once the World Cup leaves, whether rugby union will lose out after the NRL's multi-billion TV deal and debundling of commercial rights in women's sport.AOB: Silverstone's pit lane turns into a catwalk, Wimbledon finals and the new football season is under way before the old one has ended.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Co-hosts: Jonathan Rest, Martin RossContributors: Joseph Perry, Matthew Williams, Maria Kholodova, Matthew Glendinning Editor: Lumi LehmuskallioSources:Tebas leads charge against Fifa’s ExpressVPN deal | SportBusinessVPN sponsorship of football under scrutiny due to piracy concerns | SportBusiness MediaWomen’s cricket has achieved commercial ‘lift off’, says ICC’s Dahiya | SportBusiness SponsorshipHosts break World Cup TV records - for the last time? | SportBusinessNRL enters history books with record TV deals | SportBusinessNetflix outmuscles rivals for Women’s World Cup | SportBusiness Media

This week on The SportBusiness Podcast, Martin Ross returns from the World Cup to chew the fat with co-host Jonathan Rest in the week that we also launch the new SportBusiness Gameday newsletter.THE NEWSROOM: On-the-ground World Cup reflections and an interview with On Location President Paul Caine on how hospitality sales are tracking. Plus, the UCI foregoes profit in a bid to accelerate cycling’s growth in Africa.INSIDE THE DEAL: New recruit Jake Holmes joins the pod to introduce SportBusiness Gameday and explain the AELTC’s ongoing expansion travails nearly eight years on from its deal with Wimbledon Park Golf Club.AOB: The latest on the possible NBA Europe franchise line-up, emotional support tacos for World Cup losers and who’s charging what for bull running TV rights?You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Co-hosts: Jonathan Rest, Martin RossContributors: Jake HolmesEditor: Gwen GourvellecSources:Smaller price gap aids On Location World Cup salesUCI posts seven-figure loss after hosting fee dropWimbledon’s court battle heads to tie breakAELTC rejects alternative on-site court planEuroLeague, football clubs in NBA Europe contentionEXCLUSIVE: Handful of bidders for London’s ‘$1bn NBA team’