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77. Doing the Fandango: Bundesliga's new US deals
42:38||Season 1, Ep. 77This week on The SportBusiness Podcast, with the World Cup finished, Jonathan Rest and Martin Ross turn their attention to European club football with a major sponsorship deal on the horizon and a new US broadcaster for the Bundesliga.THE NEWSROOM: Hyundai is poised to become the latest blue-chip brand to sponsor the Uefa Champions League, ECB avoids betting embarrassment as The Hundred shirt sponsorships are finalised and fines for 'parasitic' ambush marketing in Italy at the Winter Olympics.INSIDE THE DEAL: Joseph Perry analyses the Bundesliga's US rights gamble, a deal that increases its cable exposure but sees the bulk of matches streamed on a ticketing platform making its first foray into sports broadcasting.AOB: On the ground in Glasgow as the scaled-back 2026 Commonwealth Games begin, Under Armour has last laugh over pink boots and a Turkish shooter doppelganger. Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Co-hosts: Jonathan Rest, Martin RossContributor: Joseph PerryEditor: Matthew StoreySources:1 TV records fall as La Roja earns second star2 EXCLUSIVE: Hyundai in, Just Eat out for UCL3 Milan-Cortina ‘parasitic’ marketers fined €2.5m4 The Hundred fills shirt sponsor slots at 11th hour5 Bundesliga rolls the dice with Versant, Telemundo6 TV deals for Glasgow 2026 in Apac, Caribbean, Africa7 Cost-cutting keeps Commonwealth Games alive8 Ticket sales ‘on track’ for ‘on budget’ Glasgow 2026
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76. Eleven out of Ten(der): Uefa set to move on from CAA era
47:34||Season 1, Ep. 76This week on The SportBusiness Podcast, Jonathan Rest and Martin Ross discuss a major development in the commercialisation of European football as the World Cup enters the final straight.THE NEWSROOM: With CAA Eleven out of the race for Uefa men’s national team rights and Relevent in the mix, what could the future look like under a new agency model? Plus, Visit Rwanda’s surprise shirt deal with Aston Villa following the end of its controversial Arsenal sleeve sponsorship.INSIDE THE DEAL: Faaez Samadi explains why Ralph Lauren invested heavily in a Wimbledon sponsorship, fashioning new inventory after losing its line judge asset.AOB: MLS plans to ‘Take It From Here’ post World Cup, tins hats out for the next Ligue 1 rights auction and who's buying a Premier Padel tote bag? You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Co-hosts: Jonathan Rest, Martin RossContributor: Faaez SamadiEditor: Gwen GourvellecSources:EXCLUSIVE: CAA Eleven set to lose Uefa contractVisit Rwanda makes the switch to Aston VillaCompetition drives Ralph Lauren uplift for WimbledonBramly picked to replace de Tavernost at LFP MediaMLS targets World Cup momentum with biggest-ever campaignFanatics lands Premier Padel merchandising deal
75. Live at SportBusiness Live
27:40||Season 1, Ep. 75In a change to the usual format, the SportBusiness Podcast comes live from the city of London. There's the usual World Cup chat, we discuss whether 'Brand Beckham' is a help or hindrance, and we take questions from attendees at SportBusiness Live.THE NEWSROOM: We debate football in the US once the World Cup leaves, whether rugby union will lose out after the NRL's multi-billion TV deal and debundling of commercial rights in women's sport.AOB: Silverstone's pit lane turns into a catwalk, Wimbledon finals and the new football season is under way before the old one has ended.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Co-hosts: Jonathan Rest, Martin RossContributors: Joseph Perry, Matthew Williams, Maria Kholodova, Matthew Glendinning Editor: Lumi LehmuskallioSources:Tebas leads charge against Fifa’s ExpressVPN deal | SportBusinessVPN sponsorship of football under scrutiny due to piracy concerns | SportBusiness MediaWomen’s cricket has achieved commercial ‘lift off’, says ICC’s Dahiya | SportBusiness SponsorshipHosts break World Cup TV records - for the last time? | SportBusinessNRL enters history books with record TV deals | SportBusinessNetflix outmuscles rivals for Women’s World Cup | SportBusiness Media
74. Park Strife: Wimbledon's growing pains
41:51||Season 1, Ep. 74This week on The SportBusiness Podcast, Martin Ross returns from the World Cup to chew the fat with co-host Jonathan Rest in the week that we also launch the new SportBusiness Gameday newsletter.THE NEWSROOM: On-the-ground World Cup reflections and an interview with On Location President Paul Caine on how hospitality sales are tracking. Plus, the UCI foregoes profit in a bid to accelerate cycling’s growth in Africa.INSIDE THE DEAL: New recruit Jake Holmes joins the pod to introduce SportBusiness Gameday and explain the AELTC’s ongoing expansion travails nearly eight years on from its deal with Wimbledon Park Golf Club.AOB: The latest on the possible NBA Europe franchise line-up, emotional support tacos for World Cup losers and who’s charging what for bull running TV rights?You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Co-hosts: Jonathan Rest, Martin RossContributors: Jake HolmesEditor: Gwen GourvellecSources:Smaller price gap aids On Location World Cup salesUCI posts seven-figure loss after hosting fee dropWimbledon’s court battle heads to tie breakAELTC rejects alternative on-site court planEuroLeague, football clubs in NBA Europe contentionEXCLUSIVE: Handful of bidders for London’s ‘$1bn NBA team’
73. Ekstra Ekstra hear all about it
48:33||Season 1, Ep. 73This week on The SportBusiness Podcast, Joseph Perry completes his stand-in duties alongside Jonathan Rest. The pair discuss an upcoming tender in one of European football's challenger leagues, a seismic announcement in Canadian TV and the week’s industry snippets, including a special dispatch from Lions Sport in Cannes.THE NEWSROOM: The Polish Ekstraklasa has hired IMG to lead its upcoming domestic media rights sales process. What will the agency bring to the table, and who may challenge serial incumbents Canal+ and TVP? Plus, a sponsorship agency appointment highlights growing synergies between MotoGP and F1.INSIDE THE DEAL: Catherine Davies returns to the pod to discuss a bombshell decision in Canadian sports media, as CBC calls time on its 75-year run broadcasting primetime Saturday night NHL games. What next for CBC, and Rogers' sublicensing hopes?AOB: Musings from Cannes, previewing Uefa Champions League rights deals to come in the US and South Korea, a tax-friendly NBA mega trade and predicting football's next fashion fad.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Co-hosts: Jonathan Rest, Joseph PerryContributors: Catherine Davies, Imran YusufEditor: Lumi Lehmuskallio1 CazéTV hails success of World Cup streams | SportBusiness2 IMG to lead Ekstraklasa domestic rights process | SportBusiness3 Ekstraklasa and Canal Plus sign off on PLN1.3bn, four-year contract | SportBusiness4 CAA Sports adds MotoGP to motorsport portfolio | SportBusiness5 MotoGP manufacturers in milestone collective deal | SportBusiness6 Rogers calls time on CBC’s 75-year NHL run | SportBusiness Media7 Rogers ‘to shell out’ $7.7bn for NHL renewal | SportBusiness8 Korean broadcasters given 10 days to make Uefa bids | SportBusiness
72. Offshore accounts: Analysing E1 Series' financial model
51:25||Season 1, Ep. 72This week on The SportBusiness Podcast, Joseph Perry steps in as co-host alongside Jonathan Rest, while Martin Ross provides a Fifa World Cup punter's perspective after attending Scotland-Haiti.THE NEWSROOM: Record-setting audiences tune in for the opening games of the World Cup while we debate TV studios and complain of sleep deprivation. Jon returns from Dubrovnik to give the lowdown on E1's investment search, commercial model and why celebrity owners are here to stay.INSIDE THE DEAL: Ben Cronin joins to analyse the sponsorship dollars generated by Fifa for this World Cup. Where are the deals coming from, what new categories have been opened up, and what does it tell us about the next sales cycle?AOB: Previewing what's on the agenda for the IOC's new head of media rights following a double departure, Man Utd finally says yes to All or Nothing, and Capelli's Cape Verde bet pays off.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Co-hosts: Jonathan Rest, Joseph PerryContributors: Ben CroninEditor: Lumi LehmuskallioSources:1 World Cup kicks off with record US TV audiences | SportBusiness2 PIF committed to E1 amid broader sports rethink | SportBusiness 3 E1 nears €20m raise to fund second fleet, US push | SportBusiness On the Money 4 US brands and Aramco mega-deal drive record Fifa sponsorship income | SportBusiness Sponsorship5 AB InBev extends World Cup rights to 2030 | SportBusiness6 EXCLUSIVE: Rights team exits prompt IOC search | SportBusiness7 Amazon lands Man United for All or Nothing series | SportBusiness
71. Blinded by the rights: Fifa's TV goldmine
46:23||Season 1, Ep. 71This week on The SportBusiness Podcast, it's a World Cup preview special as Jonathan Rest is joined by Martin Ross, who - with passport and kilt at the ready - prepares to head out to the US with the Tartan Army. THE NEWSROOM: Two more sponsorship deals in controversial categories close out Fifa's World Cup programme, while there are a few last-minute TV contracts to sort. In non-football news, the PGA Tour makes a move on Australia and there are tax developments in Canada for Netflix, Amazon et al.INSIDE THE DEAL: Frank Dunne joins to share insights on his deep dive into the broadcast revenues driving the World Cup's commercial success. More inventory equals more cash, of course, but new income streams are also unlocked for the first time.AOB: Previewing a major winter sports federation presidential election, E1 racing in picturesque Dubrovnik and Golden Boot winners, past and present.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Co-hosts: Jonathan Rest, Martin RossContributors: Frank DunnerEditor: Lumi LehmuskallioSources:Kraken deal adds to World Cup programmeExpressVPN joins Fifa’s World Cup sponsor rosterPGA Tour enters key LIV market with Australia deal | SportBusinessJas deal averts World Cup blackout in ThailandFifa reels in revenue from YouTube, TikTok firstsFifa earns China uplift as challenging Asia sales endIn Focus: Fifa World Cup | SportBusiness MediaWPP’s Copas replaces Basso as E1 CEO | SportBusiness
