The SportBusiness Podcast

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. Martin Ross joins Catherine Davies to scrutinise the Enhanced Games’ commercial model with still no sponsors or broadcasters announced, but the sale to consumers of ‘supervised medication’ and supplements expected to outstrip revenue from both.The betting sponsorship market in Brazil also comes under the microscope as Matthew Glendinning provides an overview of a highly volatile but desirable market.Plus, a court date for ISL and World Aquatics, and sad news for fans of Mongolian yak polo as we bid a fond farewell to IMG’s Trans World Sport. You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine Davies Contributors: Martin Ross, Matthew GlendinningEditor: Lumi Lehmuskallio  Sources:1. Enhanced Games devoid of sponsors, broadcasters2. Santos cuts short 7K deal by ‘mutual agreement’3. Betano replaces Pixbet at Flamengo4. How online betting sponsors made Brazilian football the ultimate FOMO market5. World Aquatics settles with swimmers in ISL case6. ISL eyes 2026 return with revised model

Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry.In 2018, the Infront agency and streamer DAZN paid €500m for the rights to European handball from 2020 to 2030. It was a deal set to transform the financial health of handball for a decade.  But in 2023, DAZN unexpectedly stepped out. Then, in December 2025, in an even more dramatic turn of events, the federation agreed with Infront that the agency would scale back its role massively from July 2026, handing back many rights to the EHF’s in-house marketing team. Jonathan Rest, Global News Reporter of SportBusiness, tells the story of what happens when one man’s vision to transform the commercial fortunes of a sport bumps up against unforeseeable market realities.  You can subscribe to Inside the Deal on Apple Podcasts, Spotify and Amazon Music. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Host: Frank Dunne   Contributors: Jonathan Rest  Editor: Lumi Lehmuskallio   Links: 1 EHF to take fresh approach to marketing rights | SportBusiness Media 2 EHF seeking large uplift this autumn for unified offering | SportBusiness Media 3 EHF set for tender launch under new rights strategy | SportBusiness Media 4 Infront, Perform tie up rights to European handball | SportBusiness Media 5 EHF secures 300% increase as Infront and Perform join forces | SportBusiness Media 6 EHF kicks off Infront, DAZN pact with digital overhaul | SportBusiness 7 Machineseeker extends Champions League Men title sponsorship, EHF lands MOL as new partner | SportBusiness  8 Infront negotiates revised EHF deal upon DAZN exit | SportBusiness 9 DAZN deals with Dyn after ending EHF sales role | SportBusiness Media 10 Infront’s EHF club remit ends, keeps Euros role | SportBusiness 

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Martin Ross and show host Catherne Davies chew the fat over the news highlights of an eventful and often tumultuous year. Olympic esports, Uefa rights sales, a new broadcast player in Saudi Arabia, Two Circles, a football league’s D2C quandary and media deals of Paramount importance all feature.Matthew Glendinning comes aboard to flag key trends to have shaken up the sponsorship market in 2025, plus his top three sponsorship stories of the year, headlined by the WTA’s record-breaking deal with Mercedes Benz.Plus, TGL is back and the death of the international federation acronym.We’ll be back on January 9 for the 2026 series of the pod. Wishing you all the best for the holiday season and the new year! You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube. Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Host: Catherine Davies Contributors: Martin Ross, Matthew GlendinningEditor: Lumi Lehmuskallio Sources: 1. 2025 Media Review: Q1 2. 2025 Media Review: Q23. 2025 Media Review: Q34. 2025 Media Review: Q45. 2026: Media Preview6. Top 10 sponsorship deals in 2025

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Jonathan Rest joins the podcast to shed light on the awarding of the media rights in Latin America to the Conmebol club competitions:  who the winners – and losers – are, the growing profile of YouTube in Brazil and what surprised him most about the auction. Next, Matthew Glendinning brings us a comprehensive overview of sponsorship in the NBA with a focus on the jersey patch market which is entering its ‘third generation’.Faaez Samadi sends in a cameo comment on the WTA’s ground-breaking new partnership with Mercedes-Benz, the largest-ever corporate partnership in women’s tennis – and arguably the biggest sponsorship in women’s sports history.  And last but not least, we provide a round-up of what’s coming up in the weeks ahead, including Africa Cup of Nations football, LaLiga’s media rights deals and what’s still to come, and a bright future for... camel racing.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music.Listen now on Apple Podcasts, Spotify and YouTubeEnter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine DaviesContributors: Jonathan Rest, Matthew Glendinning, Faaez SamadiEditor: Lumi Lehmuskallio Sources:1. ESPN, WBD dominate Conmebol rights picture2. FC Diez Media retains Conmebol club business3. NBA revenue growth spurred by Nike and 2K renewals4. NBA jersey patch revenue close to $300m mark5. Mercedes-Benz deal ends WTA top sponsor hunt6. DAZN increase drives LaLiga to healthy uplift   The Long Game, SportBusiness’ big-picture look at what comes next for sport. Get your copy here!

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Gavin Hamilton makes his podcast debut with sharp insights into Real Madrid’s proposal to sell off an ownership stake to external investors and what such a sale could earn.Duncan Griffiths Nakanishi presents the 2025 edition of The Long Game, SportBusiness’ big picture look at what comes next for sport, and what it could – and should – be doing to remain at the forefront of culture in the 21st century.Martin Ross offers a first-hand account of Host City 2025 in Glasgow and weighs in, alongside Ben Cronin, on the latest stadium naming rights deals after Barclays’ landmark Hampden Park agreement.Plus, MLS Cup attendance details with a twist, Ally Pally beer sales at PDC World Darts and the Fifa World Cup draw.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine DaviesContributors: Gavin Hamilton, Duncan Griffiths Nakanishi, Martin Ross, Ben CroninEditor: Lumi LehmuskallioSources: 1. Pérez proposes Real Madrid minority stake sale2. Host City 2025 announces final speaker line-up3. Barclays invests in Hampden naming rights4. London Olympic Park naming rights on market5. World Darts Championship in Paddy Power extension  The Long Game, SportBusiness’ big-picture look at what comes next for sport. Explore here!

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Martin Ross and Jonathan Rest reflect on the rush of Uefa club competitions media rights deals in Europe’s ‘big five’ markets and look at who’s in, who’s not and what’s next. Ben Cronin also weighs in with insights into UC3’s new sponsorship approach for the competitions, including the creation of an ‘elevated’ sponsor tier.Martin reports from on the ground at Commonwealth Sport’s general assembly, where the Indian city of Ahmedabad is ratified host of the 2030 Games and is eyeing global sports hub status.And we provide a round-up of unusual championships from around the world, including ESPN’s Red Lobster Band of the Year, sheep dog trials on TVNZ, karate media rights - and will England rise from the Ashes? You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine Davies Contributors: Martin Ross, Jonathan Rest, Ben CroninEditor: Lumi Lehmuskallio Sources: 1. Paramount swoops for UCL rights in UK, Germany2. Sky reunited with Uefa club rights, renews in Italy3. Little change in UCL’s FTA line-up but TF1 returns4. Telefónica to retain Uefa club rights in €1.46bn deal5. AB InBev deal emblematic of UC3’s new sponsorship approach6. Ahmedabad offers Commonwealth Games ‘strong fundamentals’

Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry.This month, we reveal the massive fee that the global streamer was prepared to pay to secure the rights in the US to the 2027 and 2031 editions of Fifa’s Women’s World Cup.Frank Dunne talks to Maria Kholodova about Netflix’s bumper deal, what the deal reveals about Netflix’s real sports strategy and what it says about the current state of the US sports media-rights market.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Frank DunneContributors: Ben CroninEditor: Lumi LehmuskallioSources:1 Netflix outmuscles rivals for Women’s World Cup | SportBusiness Media2 USA, UK set to host Fifa Women’s World Cups | SportBusiness3 Netflix doubles down on WWC in North America | SportBusiness Media4 US broadcasters poised as Fifa launches WWC tender | SportBusiness Media5 Fifa to exceed $3bn media-rights target for 2018 World Cup sales | SportBusiness Media6 Fox succeeds ESPN as Women’s Euro broadcaster in US | SportBusiness Media7 Netflix joins NFL streaming party with Christmas Day offering | SportBusiness Media8 Netflix swoops for WWE’s Raw in global $5bn play | SportBusiness Media

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Jonathan Rest kicks off the podcast with key insights into how Apple TV will broadcast MLS in what remains of its deal, plus rejigged fees and match calendar, the next tender and winter weather.Faaez Samadi brings fresh insight into sponsorship in tennis with an overview of the SportBusiness Sponsorship tennis data snapshot and the latest new deals.We also take a look a look at the Müller v Son show headlining this weekend’s MLS Conference semi-finals, with a quick quiz on previous head-to-heads and results, industry news on Paramount Skydance’s WBD bid and the “burger curse” in Formula 1 sponsorship...  You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine Davies Contributors: Jonathan Rest, Faaez SamadiEditor: Lumi Lehmuskallio Sources: 1. MLS closes Season Pass, shifts season schedule2. MLS, Apple lift additional paywall for play-offs3. Saudi funding boosts tennis tours, Davis Cup seeks title sponsor4. Broad appeal, premium feel key to tennis sponsorship growth5. Paramount swoops for UCL rights in UK, Germany 

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Matthew Glendinning and Martin Ross join to discuss the importance of the DP World Tour’s title sponsorship renewal, alongside its new deal with AWS, plus Dubai’s links to the Tour.Joseph Perry brings back fresh insight into the NFL’s Global Markets Program from Berlin where he attended the NFL International Series match.Finally, Catherine Davies and Joseph analyse the outlook for LaLiga as it looks to extract maximum value from the domestic market for its pay-TV media rights – in competition with UC3 and its own ongoing Spanish auction.We also reflect on the marketing gold of that “icicle” kick in a snowy Canadian Premier League final, a barking mad football fan banning order in Scotland, the upcoming Ashes and dancesport rights fees!You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine DaviesContributors: Matthew Glendinning, Martin Ross, Joseph PerryEditor: Lumi Lehmuskallio Sources: 1. DP World secures early European Tour extension2. AWS adds DP World Tour to PGA Tour tie-up3. Franchises, league call for patience as NFL hits Berlin4. EXCLUSIVE: LaLiga goes early with domestic tender5. El Clásico remains key as LaLiga brings forward domestic tender6. Cricket Australia strikes stopgap Ashes deal as demand in UK stalls