South African Digital Marketing Podcast

In this episode we dig down into the maze that is Google ads with Dean Lurie, who’s has google ads as a speciality along with a bunch of other marketing skills. I wanted to know the best way to get started with Google ads, what most of us get wrong, and what success on the platform looks like.Follow Dean on Linkedin here: https://www.linkedin.com/in/dean-lurie/You can send your thoughts, opinions and questions to podcast@tmdigital.co.za, and of course don’t forget to subscribe wherever you listen. 

In this episode we go deep into agency life with Dylan Kohlstadt, who is the founder and CEO of ShiftOne, a creative integrated marketing agency that’s been around since 2011. I wanted to know why marketing agencies have a bad rep from so many people, and how businesses can get the most out of their marketing investment when getting started with an agency.Get great digital marketing resources from ShiftOne here.Follow Dylan on Linkedin here.

In this episode I had to chance to chat to Matt Brownell, who’s career has led him to the position of fractional CMO.If you’re like me, you may not have known up until this point what a fractional CMO is. Don’t worry, Matt explains all of that in this episode. We also discuss the mistakes some businesses make in the early stages of developing their marketing team, how he uses AI effectively in his every day work, and what kind of personality is best suited to the CMO role.Connect with Matt on LinkedinDon't forget to subscribe to this podcast to make sure you don't miss upcoming episodes!Have an opinion or question about this episode? Send it to podcast@tmdigital.co.za.

This episode is the full conversation I had with Abbey Cloete – we spoke about how her love for social media developed into a full blown case of digital strategy, and what pathways she recommends for new digital marketers as move up in their career.Follow Abbey on LinkedinThis is the final episode of season one. I'm currently working on season two, which will be a series of deep dives into specific marketing-related issues! You can help me get season two done by commenting on and sharing as many of season one's episodes as possible - that's the best way to encourage me!Remember to subscribe wherever you're listening so that you'll be notified when season two starts.Have some thoughts, feedback or questions? Send it to podcast@tmdigital.co.za

This episode is the full conversation I had with Senzo Madikane – we spoke about truly mastering specific skills versus being a generalist, the benefits of agency life, and why getting a good educational foundation is crucial for a successful career.

This episode is the full conversation I had with Alex Overmeyer. We chatted about prioritising data in decision-making, staying in school as much as possible, and how to survive starting your own digital marketing agency. You can follow Alex Overmeyer on Linkedin here: https://www.linkedin.com/in/alex-overmeyer-39358a119