South African Digital Marketing Podcast

In this episode of the South African Digital Marketing Podcast, I chat to Chantel Riley, the owner of a PR agency Midnight Fox. The conversation explores the intersection of public relations and digital marketing, and how PR builds brand loyalty and public perception.Connect with Chantal on Linkedin here Want to make my day? Simply subscribe, rate or leave a review for this podcast wherever you get it!Send your questions, thoughts and opinions to podcast@tmdigital.co.za

Whether you are heading to an industry-specific event, or something designed just for marketers, the same question always comes up:"Is this worth the time and money we're spending to be here?"Kyle Puller, MD of Pulling Power Media, had multiple trips to overseas events last year, so he had to ask himself a slightly different question:"How do I make SURE this is worth the time and money?"In this episode, he tells us some of his top tips that you can use to make those connections and get your message out at the next big conference, forum or expo!Follow Kyle on Linkedin herePlease subscribe to this podcast and leave a review where possible!

TikTok is gone AmericansOh wait... they got it back.Oh no wait...some people have it got it back.This drama is an issue for most people, but it can be a huge crisis for some digital marketers. How can you make sure that your whole strategy isn't completely scuppered by the decisions that are out of your control?In this Quickbit episode of the Southern African Digital Marketing Podcast I talk about what you need to do protect yourself (and your marketing plans) against this kind of turmoil.Follow me on LinkedinSend your thoughts and questions about this episode to podcast@tmdigital.co.zaDon't forget to subscribe and share this podcast!

In this episode we go deep into brand marketing with Imke Dannhauser, who is currently working for Google where her focus is on the brand marketing for search and Gemini in sub-saharan Africa.Obviously I wanted to know how someone goes about getting a job at Google, but we also discussed the complexity of bringing a product like generative AI into a market, the comparison between brand and performance marketing and how you can know that it’s time for a massive rebranding operation.As you can you imagine, Imke has some deep insights on those topics and so much more!Follow Imke on Linkedin here: https://www.linkedin.com/in/imkedannhauserThinking of following Imke's footsteps at Google? Start the process here: https://www.google.com/about/careers/applications/Don't forget to subscribe on whichever platform you are listening on!

What is the most important social media channel right now?The answer that we get surprised me, but honestly it does makes sense. In this episode we talk about a slither of the huge topic that is social media marketing with Miliswa Sitshwele, who has a long career managing social media accounts and is currently head of social media at Flow communications. We also chatted about how to get the entire business to support your social media strategy. Follow Milli on Linkedin here: https://www.linkedin.com/in/miliswa-sitshwele-10021158/You can send your thoughts, opinions and questions to podcast@tmdigital.co.za.

In this episode we dig down into the maze that is Google ads with Dean Lurie, who’s has google ads as a speciality along with a bunch of other marketing skills. I wanted to know the best way to get started with Google ads, what most of us get wrong, and what success on the platform looks like.Follow Dean on Linkedin here: https://www.linkedin.com/in/dean-lurie/You can send your thoughts, opinions and questions to podcast@tmdigital.co.za, and of course don’t forget to subscribe wherever you listen.