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11. Starting and Scaling a Digital Marketing Agency
31:37||Season 2, Ep. 11In this final episode of season 2, I spoke to James MacDonald - the founder of Silience Digital.We chatted about why anyone in their right mind would want to start an agency, the difficulties of growth, and how to maintain "the unspoken act of everyday excellence".Follow James and find out more about Silience Digital here:https://www.linkedin.com/in/jamesmacdonald123https://siliencedigital.com
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10. Surviving and Thriving in Agency Life
52:43||Season 2, Ep. 10This episode features Justine Nienaber, the co-founder of Punkystarfish Digital Agency. Justine and I discuss the people who can impact a digital marketing agency and how to foster positive working relationships. We also chat about Justine's five key trends that digital marketers should be aware of in 2025.Follow Justine on Linkedin here.Follow Punkystarfish Digital Agency hereWant to make my day? Simply subscribe, rate or leave a review for this podcast wherever you get it!Send your questions, thoughts and opinions to podcast@tmdigital.co.za9. Nano-Influencer Marketing: An Influencer's Perspective
07:39||Season 2, Ep. 9If you're about to start a campaign that involves nano (less than 10 000 followers) and micro (less than 100 000 followers) influencers, how do you make sure that everything is executed as successfully as possible for you, and as seamlessly as possible for the influencer?In this episode, I give insights from perspective of a nano-influencer who has survived many tough campaigns!Follow me on Linkedin here. Please subscribe to this podcast and leave a review where possible!8. Digital Marketing and PR
30:28||Season 2, Ep. 8In this episode of the South African Digital Marketing Podcast, I chat to Chantel Riley, the owner of a PR agency Midnight Fox. The conversation explores the intersection of public relations and digital marketing, and how PR builds brand loyalty and public perception.Connect with Chantal on Linkedin here Want to make my day? Simply subscribe, rate or leave a review for this podcast wherever you get it!Send your questions, thoughts and opinions to podcast@tmdigital.co.za7. How to get the most out of your next event
34:53||Season 2, Ep. 7Whether you are heading to an industry-specific event, or something designed just for marketers, the same question always comes up:"Is this worth the time and money we're spending to be here?"Kyle Puller, MD of Pulling Power Media, had multiple trips to overseas events last year, so he had to ask himself a slightly different question:"How do I make SURE this is worth the time and money?"In this episode, he tells us some of his top tips that you can use to make those connections and get your message out at the next big conference, forum or expo!Follow Kyle on Linkedin herePlease subscribe to this podcast and leave a review where possible!6. A big lesson from all this TikTok drama
06:52||Season 2, Ep. 6TikTok is gone AmericansOh wait... they got it back.Oh no wait...some people have it got it back.This drama is an issue for most people, but it can be a huge crisis for some digital marketers. How can you make sure that your whole strategy isn't completely scuppered by the decisions that are out of your control?In this Quickbit episode of the Southern African Digital Marketing Podcast I talk about what you need to do protect yourself (and your marketing plans) against this kind of turmoil.Follow me on LinkedinSend your thoughts and questions about this episode to podcast@tmdigital.co.zaDon't forget to subscribe and share this podcast!5. Marketing Gen AI, brand vs performance marketing and the power of consumer immersion
35:33||Season 2, Ep. 5In this episode we go deep into brand marketing with Imke Dannhauser, who is currently working for Google where her focus is on the brand marketing for search and Gemini in sub-saharan Africa.Obviously I wanted to know how someone goes about getting a job at Google, but we also discussed the complexity of bringing a product like generative AI into a market, the comparison between brand and performance marketing and how you can know that it’s time for a massive rebranding operation.As you can you imagine, Imke has some deep insights on those topics and so much more!Follow Imke on Linkedin here: https://www.linkedin.com/in/imkedannhauserThinking of following Imke's footsteps at Google? Start the process here: https://www.google.com/about/careers/applications/Don't forget to subscribe on whichever platform you are listening on!