Social Media Social Club

In this double bill special, we talk to sustainability influencer and anti-disposable vape campaigner Less Waste Laura! In Part 1 Hannah and Josh chat with sustainability influencer Less Waste Laura about her journey, great ways to improve your green comms, and a whole lot more! Follow us: https://linktr.ee/socialmedia.socialclub?utm_source=linktree_profile_share&ltsid=7065439e-722f-4b9d-a2c7-d4bceee5f1adAll things Less Waste Laura: https://www.lesswastelaura.com/

We're back for our final episode of the year and indeed, our final episode of season 1 of Social Media Social Club! 🎊The chat pretty much everywhere this past week has been about Spotify Wrapped, and as we hit seven years (!) of everyone's favourite round-up, we teamed up with our office music fanatic Lindsey to take a look at why it's worked for so long and what the future holds for the trend.Have we reached peak Wrapped? Find out on YouTube now!

This week on SMSC we're talking to Ross Hill, Hydrogen's Head of Creative, about an increasingly important topic: parasocial relationships 🧑‍🤝‍🧑It's hard not to have at least a couple of them in 2023, but are they always healthy? We'll explore this and loads more from Wednesday!

With authenticity being one of the most sought after traits in content creation in 2023, how are social platforms affecting our perception of what this actually means? We discuss all this and much more in episode 6 of Social Media Social Club, as we explore the fascinating and occasionally terrifying world of face filters.

If you're new to the world of marketing and want to understand how you can sharpen your skills, this is a great episode to dive in!In Episode 5 of SMSC, Rachelle takes us through the importance of creating a genuine emotional connection with your audience, and the long term benefits this can have on a marketing campaign.

Episode 4 of Social Media Social Club is here 👋 We get our office 'elder' and arch-millennial Lisa to chart the rise and fall of MySpace, how it changed social media and see if its influence can still be felt today!