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So Money with Farnoosh Torabi
1828: The Science of How We Spend
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Ever wonder why we take on debt knowing it will cost us — or why flashing a credit card can feel like flashing status? It’s not just poor math or bad habits. It’s biology, psychology, and marketing, all tangled together.
In today’s episode, we unpack the psychology of spending with Wright State University professor and author John Dinsmore, whose new book The Marketing of Debt: How They Get You breaks down the subtle — and not-so-subtle — ways marketers capitalize on our optimism, impulsivity, and desire for status.
We talk about:
- Why your brain underestimates the pain of future debt
- How credit card companies brand products to play on our egos
- Why handling money can make us less generous
- The hidden costs of “quiet luxury” and keeping up appearances
- And how Dinsmore’s own research found that just touching $20 bills increased testosterone and reduced charitable giving
Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!
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1979: Mrs. Dow Jones on Why the Old Money Rules Don't Work Anymore
35:16|What does it actually mean to be “rich” today?Because if you’re waiting for the old playbook to work—go to school, get a stable job, buy a house, retire comfortably—you may be waiting a long time.The truth is, that version of wealth? It’s outdated. And for a lot of younger earners especially, it feels completely out of reach.So what are the new rules?Today’s guest has built a massive following by calling out the broken advice we’ve inherited—and replacing it with something far more realistic, and frankly, more empowering. Haley Sacks, also known as Mrs. Dow Jones, is back on So Money with her new book, Future Rich Person.And this is not your typical money book.Haley is speaking directly to what she calls the “zillennial” generation—but really, anyone who feels like they’re doing all the right things and still not getting ahead. In our conversation, we talk about why the traditional path to wealth is due for a rewrite, how to actually start building what she calls “action money,” and why your income, your skills, and even your relationship to work need to evolve in an AI-driven economy.We also get into some of the cultural forces shaping how we think about money right now—from the rise of “trad wife” content to the very real temptation to opt out of the financial game altogether.
1978: The Science of Getting Your Time Back with Laura Vanderkam, Author of Big Time
37:32|We all say the same thing: I don’t have enough time.Not enough time to work, to parent, to rest, to exercise, to finally do the thing we’ve been putting off for years.But what if that story… isn’t actually true?What if the problem isn’t time itself—but how we think about it, measure it, and ultimately choose to spend it?Today’s guest wants us to completely rethink our relationship with time. Laura Vanderkam has built her career challenging the idea of time scarcity, and in her new book, Big Time, she makes a compelling case that many of us have far more time than we think—we’re just not seeing it clearly.In our conversation, we get into the real data behind how we spend our days, why tracking your time can be a game changer, and how small mindset shifts—especially around your evenings—can unlock what she calls “time abundance.”We also talk about the very real challenges of balancing work, family, and everything in between—and how to negotiate time more effectively, whether that’s with your partner, your boss, or even yourself.
1977: Ask Farnoosh: How Much Should We Pay for College? Plus: Her Investments Went Missing
36:07|May 1 is College Acceptance Day and as many families grapple with the soaring cost of college, Farnoosh shares thoughts on how to decide whether a college education is worth its price tag. Would you spend $100k a year? Plus: Establishing credit for the first time and how to allocate your investments in your 30s. And a crazy story about how one woman’s investments disappeared from her bank’s website. What happened?
1976: Why Women's Sports Might Makes Us All Richer with Tess Waresmith
32:22|Qe don’t talk about sports a lot on this show. But today, we are—because this is really a story about money.Right now, women’s sports are having a moment. Investment is pouring in, media deals are growing, and athletes are finally starting to see bigger paychecks.But this isn’t just about what’s happening at the professional level.It’s also about what it takes to even get in the game. Youth sports are getting more expensive, access is shrinking, and yet the research shows that girls who play sports are more likely to become leaders, earn more, and build wealth over time.So there’s a bigger question here: What does this moment mean for women—and our financial future?Today, we’re digging into the economics of women’s sports, the controversy around athletes like Eileen Gu making bold financial moves, and why this could be one of the most important—and overlooked—wealth stories right now.My guest is Tess Waresmith, investing educator and former athlete, who’s connecting the dots between sports, opportunity, and financial power. You can follow Tess on her Substack - Wealth with Tess - here.
1975: How to Gain Mental Strength and Financial Resilience in Uncertain Times
34:58|What does it really take to be mentally strong right now?Not in theory. Not in a self-help quote kind of way. But in the real, messy, everyday moments… when your job feels uncertain, your finances feel stretched, and your life doesn’t look the way you thought it would.My guest today, Amy Morin, has spent her career helping people answer exactly that question. She’s a psychotherapist, mental strength trainer, and host of the Mentally Stronger podcast. You probably know her from her global bestselling series 13 Things Mentally Strong People Don’t Do, which has sold more than a million copies and been translated into over 50 languages. Her TEDx talk on mental strength has been viewed more than 25 million times. And her newest book, The Mental Strength Playbook, is all about what to do in the moments when you need resilience most—at work, in your finances, and in your life. [Listen to Amy's first visit to So Money]And yes… she’s joining us from a sailboat in the Florida Keys.In this conversation, we start there—how she ended up living a life that most people would call unconventional—and what it actually takes, mentally, to make a leap like that. Because as Amy says, you don’t have to feel ready. You just have to be willing to act and trust you’ll figure it out as you go.From there, we get into the real work:Why so many of us feel burned out right now—and what’s actually driving thatHow to do a “life audit” that aligns your time and money with your valuesThe small, practical steps that can help you get unstuck, even when change feels impossibleAnd the mental tools you can use immediately—whether you’re facing anxiety at work, a financial setback, or just that constant background worry that won’t quit
1974: Ask Farnoosh: The Truth About Trump Accounts, a Wealth Hack for Kids and Estate Planning Made Simple
31:29|It’s Ask Farnoosh Friday, and today we’re tackling one of the most talked-about and misunderstood financial topics right now: “Trump accounts.”What are they, how do they work, and are they actually worth it? I break down the structure, the limitations, and where these accounts may fall short compared to more established options like 529 plans and custodial brokerage accounts.I also walk through a strategy that could make these accounts more powerful, especially if you’re thinking long-term about building wealth for your child.In addition, I share a simple, practical guide to putting together a basic estate plan. If you’ve been putting this off, this episode will help you focus on the most important steps you can take right away.We also cover several major money headlines, including the impact of AI on jobs, rising concerns about retirement readiness, and how Americans are adjusting their spending habits in response to higher costs.
1973: Strangers: A Review of the Marriage Memoir Everyone's Talking About
36:59|In this episode, Farnoosh and Heather Boneparthe, author of Money Together, analyze Belle Burden's memoir 'Strangers,' exploring themes of marriage, wealth disparity, financial transparency, and the lessons women can learn from high-profile divorce stories. They discuss red flags, legal strategies, and the importance of financial agency in relationships.Resources'Strangers' by Belle Burden'Money Together' by Heather and Douglas BoneparthBell Burden's Podcast 'Financial Tea' with Haley Sacks
1972: The Price of Ambition: Inside Vogue, Power, and Reinvention with Caroline Palmer
41:23|What does it really cost to chase ambition—and what happens when success starts to blur your sense of self?In this episode, I sit down with Caroline Palmer, former Vogue editor and author of the buzzworthy novel Workhorse. Drawing from her years inside the high-gloss world of fashion publishing, Caroline takes us beyond the clichés of The Devil Wears Prada to reveal a more complicated—and at times darker—story about ambition, identity, and the quiet trade-offs women make to get ahead.We talk about the mythology of glamorous careers versus the reality behind the scenes, the difference between “workhorses” and “show horses,” and why Caroline set out to write a female protagonist who doesn’t always make the right choices—and doesn’t apologize for it.Caroline also opens up about her own career pivot during the pandemic, the moment she walked away from a high-powered job, and how writing this book helped her rebuild confidence and redefine success in midlife.Plus, we get into:What it was really like working inside Vogue during a transformative eraThe financial realities of starting out in New York on a $25K salaryA negotiation story that led to a major salary leap—and what you can learn from itWhy saying “yes” early in your career can pay off long-termAnd the surprising creative discipline behind writing a novel at 4:15am
1971: Ask Farnoosh: Buy Gold? Save on Travel? And My Thoughts on Strangers by Belle Burden
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