Selling Speed: The MRN NASCAR Local Sales Podcast

Selling never stops for radio and for NASCAR. Here a a couple NASCAR deals that might lead to local sales.Links:Goodyear deal from Global Data2023 NASCAR Next Gen Fan StudyStraight Talk Wireless dealBraves at Bristol Motor SpeedwayLet me help you connect the dots to new revenue, 704-262-6713 or bquick@mrn.com.#NASCAR#sports#media#radio#sales#marketing

NASCAR has broad appeal, but many advertisers don't know that. The NASCAR fan might be the unique audience that an uncommon advertiser might be looking for.Mentioned in this episode:Snapchat sponsors Xfinity team at Chicago2023 NASCAR NextGen Fan StudyKatz Radio Group Media Trustworthiness Study#NASCAR#Radio#Sports#Marketing#Media#Sales#Advertising

Much like the changing makeup of the American population, the NASCAR fan is changing and there are sales opportunities we can take advantage of because of it.Also covered what we know about the 2025 schedule so far.#sales#sports#radio#advertising#marketing#media#NASCAR

Seasoned pros to rookies...these are three common mistakes radio stations make selling NASCAR.Link to 2023 NASCAR NextGen Fan Study#NASCAR#Sports#Radio#Marketing#Media#Advertising#Business#Sales

In this episode we look at selling our short form ancillary programming.Links mentioned this month:2024 MRN Sales KitSelling Speed: 2022 January (Best practices for selling races)Selling Speed: 2022 September (with Loyd Ford & Ed Knight-Selling NASCAR)Audio 1 Support for new XDSCall Audio 1 at 214-396-9405 or Email support@audio1.comWeather Delays and Affiliate Bulletins@4MRNAffiliates

NASCAR negotiated with 5 TV partners for its new broadcast deal spanning from 2025-2031. There are three main reasons how these new deals will help you sell NASCAR to your local radio clients.Links Mentioned:NASCAR TV Deal DetailsMore on the dealsRestaurant Growth TroublesRed Lobster's Miss#NASCAR#Sports#Marketing#Media#Radio#Advertising#Sales

This is an extra episode of Selling Speed where we will play the audio from our latest sales webinar looking at the 2023 NASCAR Next Gen Fan Study. Follow the links in the show notes to download your copy of the presentation and the webinar video. It’s very powerful selling information to help you mine for new business, find places to promote the race broadcasts, and defeat objections.Links referenced in this episode:2023 NASCAR Next Gen Fan Study PowerPoint2023 NASCAR Next Gen Fan Study Webinar Video#NASCAR#Radio#Sports#Media#Marketing#Sales#Advertising#Business

Way back in 2016, one of my very first Selling Speed articles (before we expanded to a podcast version), we looked at the common objections stations get when selling NASCAR. The objections haven’t changed but there is some new data we can add to help fight the good fight. So, we’ll revisit what I wrote in 2016 and add a little 2023 color just in time for selling your 2024 NASCAR packages…Links referenced in this episode:NFL & MLB research on fans who listen to the radio while watching their games.U.S. Regional Population2023 NASCAR Next Gen Fan Study PowerPoint2023 NASCAR Next Gen Fan Study Webinar Video#NASCAR#Radio#Sports#Media#Marketing#Sales#Advertising#Business

Breaking Through...to a new ad category. Richard Childress Racing added sponsorship recently to the number 3 & 8 cars with mega personal injury law firm Morgan & Morgan. This is an ad category I have been talking about since I sold local radio and why there needs to be more of this category on the radio. We talk about why radio and NASCAR make sense for personal injury lawyers in this episoide.Links:Richard Childress RacingMorgan & MorganSurvey Question#radio#sales#NASCAR#Sports#media#advertising#marketing