Rocky Mountain Marketing

Does social media feel like a hamster wheel you can’t escape? On this episode of Rocky Mountain Marketing, I break down how to simplify and supercharge your social media strategy with actionable steps. Whether you’re stuck in the “spaghetti-at-the-wall” method or overwhelmed by endless content ideas, this episode is your roadmap to creating consistent and intentional content that drives results.I’ll walk you through setting clear goals, understanding your audience, choosing the right platforms, and crafting an impactful content plan using my proven Four-Post Strategy. Let’s turn your social media from a time drain into a growth machine for your business.In this episode, you’ll learn how to:Develop a Winning Social Media Strategy: Learn how to create an effective social media plan that drives engagement and boosts your business presence online.Overcome Social Media Comparison: Discover how to break free from the comparison trap and focus on authentically connecting with your audience to achieve success on social media.Understand Your Social Media Audience: Uncover the secrets to understanding your audience's needs, behaviors, and preferences, allowing you to tailor your content for maximum impact.Choose the Right Social Media Platforms: Explore the best practices for selecting the ideal social media platforms that align with your business goals and resonate with your target audience.Measure Social Media Success Metrics: Master the art of tracking and analyzing key metrics to gauge the effectiveness of your social media efforts and make informed decisions for future growth.Subscribe to our Newsletter:https://www.katiebrinkley.com/podcastnewsletter00:00 Introduction: Overcoming Social Media Overwhelm00:51 Welcome to Rocky Mountain Marketing QuickCast01:17 The Importance of a Social Media Strategy03:08 Defining Your Social Media Goals05:45 Understanding Your Audience09:47 Choosing the Right Platforms12:22 Building a Content Plan15:05 Measuring and Adjusting Your Strategy17:17 Conclusion and Next StepsLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#contentstrategy #socialmediaforbusiness #entrepreneur #Businessowner #Digitalmarketing #Contentcalendar #SocialMediaStrategy2025 #Businessstrategy #Podcast #BusinessPodcast #Contentcreators #CEO #DenverRealtor #Realtorlife #Realtorsofinstagram

This week, I’m joined by my friend and returning guest, Austin Armstrong, founder of Syllaby. If creating consistent video content feels overwhelming or if you’re curious about how AI can revolutionize your social media strategy, this episode is for you!We dive into:How to make short-form video work for your brand—even if you’re camera-shyThe game-changing tools and AI strategies transforming content creationHow to repurpose blogs, podcasts, and more into engaging video contentThe secrets to mastering algorithms and building a loyal audienceAustin shares how his tool, Syllaby, eliminates the barriers to creating impactful video content and explains his mission to help one million people make money online with video.Subscribe to our Newsletter:https://www.katiebrinkley.com/podcastnewsletter00:00 Introduction to Rocky Mountain Marketing00:50 The Power of Video and AI02:13 Meet Austin Armstrong: Master of Vertical Video03:03 The Syllabi Tool: Revolutionizing Content Creation08:13 Deep Dive into Syllabi Features16:38 The Future of AI with Sora23:33 Upcoming Features and Innovations36:44 Conclusion and Final ThoughtsVisit Austin Armstrong’s social media pages:Website: https://syllaby.io/LinkedIn: https://www.linkedin.com/in/austinarmstrong90Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#aitools #Syllaby #facelessvideo #videomonetization #austinarmstrong #katiebrinkley #podcast #digitalmarketing #contentcreator #entrepreneur #businesspodcast #marketingpodcast #socialmedia #videomarketing #viralvideo #videostrategy #businessstrategy #ceo #smallbusinessowners #realtormom #realtorlife #denverrealtor #denverbusiness

This week, I’m diving into one of my favorite topics—productivity. As entrepreneurs, we’re always juggling a million things, and having the right tools, gadgets, and resources can make all the difference. That’s why I’ve put together a list of some of my favorite productivity essentials.In this episode, you’ll learn:1. The productivity tools that help me stay focused.2. Tech gear every content creator should own.3. Must-read books for entrepreneurs and business owners.4. A few fun extras that make work a little more enjoyable.5. My Holiday gift recommendations so you can start 2025 on the right foot.Loved this episode? Don’t forget to subscribe and share it with someone who’d enjoy these recommendations!Productivity Tools:1. Time Cube - https://amzn.to/3BugMDn2. Desk Threadmill - https://amzn.to/3BCJ12K3. Dwellspring App - https://dwellspring.io/mobile-app/Tools for Content Creators:1. Shure MV7 Microphone - https://amzn.to/3BQAWHD2. Shure Earbuds - https://amzn.to/3BQAWHD3. Logitech Webcams - https://amzn.to/3BQAWHD4. Phone Stand - https://amzn.to/3BvqC82My Favorite Books:1. Atomic Habits by James Clear - https://amzn.to/3VNcmy42. Traction by Gino Wickman - https://amzn.to/4iJHqsx3. The Social Shift by Katie Brinkley - https://a.co/d/9WupjUqEXTRAS!1. PodMatch - joinpodmatch.com/katie2. Hands-free Phone Holder - https://a.co/d/ffyHebSStart getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#AItools #ProductivityTools #BusinessTools #SocialMedia #BusinessStrategy #businesssuccess #Wishlist2024 #Holidays #GiftGuide #BusinessBooks #digitalmarketingtools #KatieBrinkley #Podcast #contentcreation #ContentCreators

Have you ever wondered how small creators can land sponsorship deals? On this episode of Rocky Mountain Marketing, I’m joined by Justin Moore, founder of Creator Wizard and the author of Sponsor Magnet. Justin is a sponsorship expert who helps creators monetize their content—no matter the size of their audience.In our conversation, we explore how sponsorships can work for small creators, the key to identifying your audience's value, and why you don’t need millions of followers to secure deals. Justin shares actionable tips and personal stories to show you how to turn your content into a revenue generator.In this episode, you’ll learn:Why sponsorships aren’t just for big creators: Small, engaged audiences often deliver more impact than large, disconnected ones.How to pitch yourself to brands confidently: Show your value by aligning their goals with your audience’s needs.The role of hyper-local audiences in attracting sponsors: Local businesses love reaching specific, nearby customers effectively.Tips for creating tailored sponsorship packages that brands can’t resist: Match your proposal directly to the brand’s goals and needs.Why being a “spokesperson” for your company makes all the difference: Authenticity and passion make you a brand’s trusted advocate.00:00 Introduction to Sponsorships00:58 Monetizing Your Content01:59 Introducing Justin Moore05:00 Justin's Journey to Sponsorship Success08:38 The Power of Local Sponsorships17:13 Creating a Media Kit and Getting Started18:41 Effective Business Inquiries18:57 The Downside of Media Kits19:42 Customizing Proposals for Brands20:02 Quick Break: AI and Capsho21:06 Monetizing Your Podcast23:20 Understanding Pricing Strategies23:50 The ARC Framework for Brand Goals27:32 Sponsor Magnet: The Eight-Step Framework29:21 Pre-Order Bonuses and Final Thoughts33:17 Conclusion and Call to ActionIf you’ve been creating content and wondering how to make money doing it, this episode is a game-changer.Subscribe to our Newsletter:https://www.katiebrinkley.com/podcastnewsletterVisit Justin Moore’s social media pages:Website: https://www.creatorwizard.com LinkedIn: https://www.linkedin.com/in/justinnmoore Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#podcaststrategy #monetization #monetizeyourpodcast #justinmoore #sponsors #sponsorshipstrategy #makemoney #getpaid #contentcreators #digitalcreators #sponsormagnet #katiebrinkley

Are you tired of algorithms controlling your social media experience? In this episode of Rocky Mountain Marketing QuickCast, I dive into BlueSky, a decentralized social media platform that's generating lots of buzz as a serious competitor to X (formerly Twitter). In this episode you'll learn:What Is BlueSky?: An overview of the decentralized social media platform and how it differs from traditional platforms like X (formerly Twitter).How It Works: Key features include customizable feeds, community moderation, and open design for app innovation.Why It Matters: BlueSky is reshaping how creators and businesses interact with their audiences by prioritizing connection over algorithms.Pros and Cons: Benefits include early adoption advantages and niche community engagement; drawbacks include a small user base and steep learning curve.Should You Join?: Insights into whether BlueSky fits your strategy or is worth keeping an eye on.Tune in to find out if BlueSky is worth your time and how it could revolutionize your social media strategy. Don't miss out on the opportunity to reshape your social media strategy!00:00 Introduction: Taking Control of Your Social Media Feed00:29 Welcome to Rocky Mountain Marketing QuickCast00:51 Exploring Blue Sky: A New Social Media Platform01:53 What Makes Blue Sky Different?02:39 Understanding Decentralized Social Media04:42 Key Features of Blue Sky06:41 Why Blue Sky Matters to You09:39 Challenges and Considerations11:15 Should You Join Blue Sky?12:15 Conclusion: The Future of Social Media14:19 Final Thoughts and FarewellStart getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#BlueSky #SocialMediaTrends #DecentralizedSocialMedia #ContentCreators #DigitalMarketing #Entrepreneurship #MarketingTips #SocialMediaStrategy #OnlineCommunity #CreatorEconomy #InnovativeMarketing #EarlyAdoption #SocialMediaInnovation #MarketingForBusiness #BlueSkyPlatform

Are you using LinkedIn to its full potential? If not, you’re missing out on one of the most powerful tools for growing your brand and business. In this episode of Rocky Mountain Marketing, I’m thrilled to welcome Michelle J. Raymond back to the podcast. Michelle is a LinkedIn strategist, author, and founder of B2B Growth Co., specializing in LinkedIn company pages and B2B social selling.In this episode, we’re diving into what’s next for LinkedIn in 2025. Michelle shares her insights on creating purpose-driven, high-quality content, how to stand out with LinkedIn company pages, and why differentiation is the key to success. Whether you’re a solopreneur, small business, or established enterprise, this episode has strategies tailored to help you grow on LinkedIn.In this episode, you’ll learn:Why creating mediocre content is no longer an option.How to leverage LinkedIn company pages to grow your brand.The rise of short-form video on LinkedIn and how to use it effectively.The importance of standing out with purpose-driven, differentiated content.00:00 Introduction to Quality Content01:23 Introducing Michelle J. Raymond01:48 The Importance of LinkedIn Company Pages06:10 Content Strategies for 202520:07 The Role of AI in Content Creation23:01 Gen Z and the Future of LinkedIn27:58 Differentiating Your Content31:18 Conclusion and Final ThoughtsSubscribe to our Newsletter:https://www.katiebrinkley.com/podcastnewsletterVisit Michelle J Raymond’s social media pages:Website: https://b2bgrowthco.com/LinkedIn: https://www.linkedin.com/in/michellejraymond/ Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#LinkedInNews #LinkedIn2025 #LinkedInUpdate #SocialMediaNews #BusinessStrategy #BusinessOperations #DigitalMarketing #SmallBusinessOwners #CEO #SixFigureBusiness #BusinessOwner #Consulting #CompanyOwner #WomanCEO #KatieBrinkley #MichelleJRaymond #LinkedInExpert #PodcastExpert #Podcast #SocialMediaPodcast #BusinessPodcast #ContentCreators #ContentMarketing #Entrepreneur

As we gear up for 2025, it’s time to take a hard look at what’s changing in the world of social media. Are you chasing vanity metrics, or are you focused on creating genuine connections? In this episode, I’m diving into the key social shifts that will define your success in 2025.We’ll explore why community matters more than going viral, how to step into the spotlight as the face of your brand, and why posting less but with more intention is the way forward. These aren’t just trends—they’re strategies to help you thrive in the ever-changing digital landscape.In this episode, you’ll learn:1. Why creating a tight-knit community is more valuable than chasing viral moments.2. How stepping into the role of CEO-as-influencer can build trust and authenticity.3. Why quality over quantity is the new content mantra for 2025.4. How to align your social strategy with your goals for maximum impact.If you’re ready to do less but achieve more on social media in 2025, this episode is your roadmap to success.00:00 Introduction: Building Real Relationships00:28 Welcome to Rocky Mountain Marketing QuickCast00:55 Predictions for 2025: Shaping the Future02:04 Shift 1: Community Over Virality03:48 Shift 2: CEO as the Face of the Brand05:46 Shift 3: Less Posting, More Impact07:20 Recap and Actionable Steps for 202510:08 Conclusion and Final ThoughtsGrab your copy of my book, The Social Shift. Let’s make 2025 your best year yet!Start getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#socialmedia2025 #digitalcreators #digitalmarketing #businessstrategy #katiebrinkley #podcaststrategy #podcast #businesstips #2025trends #socialmedianews #thesocialshift #book #contentcreators #entrepreneurs #businessowner

What if I told you that in just three minutes, you could uncover the secrets to attracting your ideal clients and supercharging your business growth? Get ready to be blown away as we dive into a powerful tool that creates personalized ideal client profiles, giving you the key to unlock targeted marketing strategies and skyrocket your success. But that's not all – there's a special free workshop coming up to help you harness the full potential of this game-changing tool. In this episode, you will be able to:Identify Your Ideal Client: Learn effective strategies for understanding and targeting your perfect customer. Generate Leads with Quiz Funnels: Discover how to use interactive quizzes to attract and convert potential clients. Increase Client Retention and Revenue: Uncover tactics to keep your customers coming back and boost your bottom line. Master Digital Marketing for 2025: Stay ahead of the game with the latest and most effective online marketing strategies. Engage Your Audience with Podcast Content: Explore techniques to create captivating and valuable content for your business podcast. 00:00 Introduction and Host Welcome02:19 Catherine's Professional Background04:08 The Importance of Client Insights06:34 Catherine's Entrepreneurial Journey07:51 The Power of Quiz Funnels12:25 Creating Ideal Client Profiles16:16 Introducing the Ideal Client AI Toolkit21:19 The Power of AI in Client Profiling23:03 Understanding Your Ideal Clients27:57 Importance of Knowing Your Ideal Client32:21 Free Tool for Client Profiling38:21 Conclusion and Call to ActionStart getting sponsors for your podcast and make a difference in your business.http://www.sponsoryourpodcast.com/Join CIA now. https://clientintelligenceagency.com/?affid=bffgVisit Catharine O’Leary’s social media pages:Website: https://clientintelligenceagency.comLinkedIn: https://www.linkedin.com/company/catharineolearyconsultingEmail: catharine@catharineoleary.com Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#leadgeneration #catharineoleary #cia #clientintelligenceagency #knowyouridealclients #attracttherightpeople #katiebrinkley #businessstrategies #quizzes #retention #clientretention #aitool #digitalmarketing #podcast #businesspodcast #funnels

The holiday season is here, and your social media feeds are about to light up with festive cheer. But let’s be real—how many “Happy Holidays” posts actually make you pause and engage? In this episode, we’re sharing proven strategies to help your holiday content rise above the noise and truly connect with your audience.From ditching generic Canva templates to adding personal, heartfelt touches, this episode covers everything you need to know to create authentic and impactful posts. Whether you’re sharing your team’s holiday traditions, reflecting on the year, or highlighting ways your brand is giving back, your content should showcase your unique story and values.What You’ll Learn in This Episode:The power of authenticity in creating memorable holiday content.Top-performing holiday post ideas to boost engagement.The perfect timing to maximize reach and interaction.Inclusive practices to make your holiday content resonate with everyone.It’s time to make your holiday social media presence shine and leave a lasting impression on your audience.Tune in to this episode of Rocky Mountain Marketing QuickCast for actionable tips to elevate your brand during the holiday season. 00:00 Introduction: The Noise of Social Media00:28 Welcome to Rocky Mountain Marketing QuickCast00:50 The Holiday Posting Dilemma01:56 Should You Bother with Holiday Posts?02:56 What Not to Do in Holiday Posts04:45 Creative Ideas for Holiday Content06:30 Best Practices for Holiday Posts08:16 Conclusion and Final Thoughts09:30 Stay Connected and SubscribeStart getting sponsors for your podcast and make a difference in your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SocialMediaStrategy #HolidayMarketing #ContentCreationTips #MarketingForEntrepreneurs #AuthenticBranding #EngagementBoost #FestiveMarketing #HolidaySocialMedia #SmallBusinessMarketing #ContentThatConnects