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Retail Media Therapy
EP9: 2024 End of Year Special
Season 1
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This is Retail Media Therapy, from Grace&Co.
Viv and Colin are your personal therapists in the world of retail media, solving all your retail media problems. In this episode they dive into the biggest stories, most surprising events and the biggest opportunities that arrives in 2024.
Instacart, Google, Co-op, Walmart Connect, TikTok, Tesco, Dunnhumby & Group M, Perplexity, Boots Media Group, Liveramp, Criteo, Omnicom, Interpublic... and no 2024 wrap up would be complete without lots of talk of AI.
For much more check out retailmediatherapy.com and remember to 'follow' for your latest Retail Media Therapy podcast, where you can lie on the couch and we can solve all your retail media problems!
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EP18 - Costco and Sam’s Club’s fighting talk; Frasers Group re-invents fashion RM; Getting screens right
19:40|Welcome to EP18 of the Retail Media Therapy podcast with retail media consultants Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.On this episode:Costco and Sam’s Club’s fighting talk - how membership clubs are thinking about retail media differentlyFrasers Group re-invents fashion Retail Media - the fashion retail group goes big Getting screens right - our 'On The Couch' topic looks at how to monetize screens well without getting overwhelmed with complexityEP 17 - Walmart AdTech U-Turn, Shell’s retail media secret, share price surprises
19:10|Retail Media Therapy is brought to you by Grace & Co, the marketing and commerce consultancy.Retail Media Therapy is hosed by Viv Craske and Colin Lewis.This episode: Walmart AdTech U-TurnShell’s retail media secretRetail media’s impact on share pricesEP16 - Walmart demands more; Meta's big bets; Retail Media for Home & Garden
22:31|Retail Media Therapy is hosted by Colin Lewis and Viv Craske of Grace & Co, the marketing and commerce consultancy.This episode: Walmart asks brands for a 25% increase in retail media moneyMeta bets big on marketplaces and measurementHow to make it rich in Home & Garden - we look at Bunnings, Kingfisher and Home Depot and what makes DIY and home and garden such a unique opportunity in retail mediaEP15 - Dubai Chocolate; Very’s creative push; and staffing up
19:43|Welcome to EP15 of the Retail Media Therapy podcast with myself and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.This episode we talk about:Why Lidl and Dubai chocolate offer a big opportunity for retailers to think differently about retail mediaHow The Very Group - UK's pure play fashion retailer - is pushing data-driven creativityWhere to find great staff for your retail media teamEP14 - Unilever’s new CEO; are DSPs failing?, Iceland’s RM proposition
24:25|Retail Media Therapy is brought to you by Grace & Co, the marketing acceleration consultancy.Hosted by Viv Craske and Colin Lewis. This episode's special guest is Kiri Masters.This episode: Unilever’s new CEO; are DSPs failing, Iceland’s RM proposition.EP13 - The power of convenience, wasted media spend, Retail Media team troubles
23:53|Welcome to EP13 of the Retail Media Therapy podcast with myself and Colin Lewis. Retail Media Therapy comes form Grace & Co - the marketing acceleration consultancy.This episode: • The power of convenience is shown by UK Co-op's revealing study• Meta's team says media spend is wasted if it's not incremental• Our On The Couch segment delves into the world of retail media organisational design and looks at how trade teams and retail media teams can grow togetherEP12 - Dunnhumby & AI, Walmart Scintilla, and measuring incrementality
19:58|RMT is brought to you by Grace & Co, the marketing acceleration consultancy. Presented by Colin Lewis and Viv CraskeThis episode: Dunnhumby & AI, Walmart Scintilla, and measuring incrementalityEP11 - Asda’s data play, Q-commerce retail media and Airport Advertising
20:53|Hello, we're Viv and Colin - your personal therapists in the world of retail media.Retail Media Therapy is brought to you by Grace & Co, the marketing acceleration consultancy.This episode: Asda’s data play, Q-commerce retail media and Airport AdvertisingJoin us this next episode of the Retail Media Therapy podcast where you can lie on the couch and we can solve all your retail media problems.Follow us for more retail media therapy. And check out what we do at retailmediatherapy.comEP10 - NRF trends, Amazon takes on Criteo, Insights reports are On The Therapist’s Couch
20:02|Hello, we're Viv and Colin - your personal therapists in the world of retail media.Retail Media Therapy is brought to you by Grace & Co, the marketing acceleration consultancy.This episode: NRF trends, Amazon takes on Criteo, Insights reports are On The Therapist’s CouchJoin us this next episode of the Retail Media Therapy podcast where you can lie on the couch and we can solve all your retail media problems.Follow us for more retail media therapy. And check out what we do at retailmediatherapy.com