REAL Smart with Cheryl King and Maura Neill

Everyone's asking about AI -- but do agents actually know what they're asking for? In this episode, Maura and Cheryl get real about what AI tools can and can't do for your real estate business. From practical use cases (hello, 75-page HOA documents) to the compliance landmines you need to avoid -- including a big one specific to Georgia -- this conversation covers how to use AI as a first draft, not a final answer. Plus, why prompting matters more than most agents realize, and why the skills that make you great at this job are still the ones no AI can replace.

Real estate teams come in all shapes and sizes -- and the model that works for one agent might be the wrong fit for another. In this episode, Maura and Cheryl walk through the different ways teams are structured today, what agents should consider before joining one, and what it really takes to build and lead a team of your own. Whether you're flying solo and wondering if it's time to grow, or you've been approached about joining a team, this episode will help you ask the right questions before you make the leap.

Thinking about bringing on an assistant? Before you start delegating, you need to know the rules. In this episode, Maura and Cheryl break down the difference between licensed and unlicensed real estate assistants -- and more importantly, what an unlicensed assistant is and isn't allowed to do in Georgia. It's the kind of thing that can get an agent (and their broker) in serious trouble if they get it wrong, so this conversation is worth your time before you make any hiring decisions.

Transaction coordinators can be a game-changer -- but only if you use them right. In this episode, Maura and Cheryl break down the dos and don'ts of working with a TC, including why bringing them in too late is a bigger deal than you think and how setting clear expectations from the start makes everything run smoother.

Free speech is a constitutional right. The REALTOR Code of Ethics is a professional obligation. But what happens when the two collide? This week, Maura and Cheryl dig into the tension between what you're legally allowed to say and what your code of ethics says you should say -- and where the line gets blurry for agents."I disapprove of what you say, but I will defend to the death your right to say it." ~ Evelyn Beatrice Hall

Agents spend a lot of time protecting their clients. But who's protecting you? This week, Maura and Cheryl dig into the scams and schemes currently making the rounds, and yes, you're the target. Tune in to find out what to look for, what to avoid, and how to stay one step ahead of the con.