Life in Programmatic Digital OOH

 For many brands, online sales offer advantages compared to traditional in-store – e.g. lower cost of sale, deeper customer insights, and re-marketing opportunities. But pivoting to a digital-first sales strategy can be challenging when your target audience is used to buying your products in-store. In this episode of Life in Programmatic Digital Out-of-Home, Gordon Bonifacio, Head of Sales at Displayce talks to Jon Mundy, Associate Director – Programmatic at JCDecaux about how they helped Dell to increase online purchase intent using a powerful combination of programmatic digital out of home (pDOOH) and mobile advertising. The campaign was shortlisted for the Best Use of Mobile and pDOOH award at the 2024 JCDecaux pDOOH Live Awards.  

Incorporating programmatic DOOH (pDOOH) into omnichannel campaigns has opened many marketers’ eyes to the potential to use location data and targeting to improve the performance of omnichannel programmatic campaigns. In this episode of Life in Programmatic DOOH, James Trott, Senior Director of Global Addressable Media at Coca-Cola explains the reasons why location data should be programmatic marketers’ single point of truth for targeting and measurement.  

Flow City is a demand-side platform (DSP) that enables brands to seamlessly add programmatic digital out-of-home (pDOOH) to their media mix alongside channels such as display, social, mobile, and video. In this episode of Life in Programmatic DOOH, Flow City’s Co-Founder Dagny Lacka explains to Jon Mundy, Associate Director – Programmatic at JCDecaux, how digital-first beauty and healthcare brand Face the Future leveraged the real-world power of pDOOH to drive footfall to their first ever physical activation.  

Skyrise, an audience design and targeting platform, in partnership with independent media agency JAA and The Woodland Trust, won Best Integrated pDOOH Campaign at the JCDecaux Programmatic DOOH Live Awards 2024. In this episode of Life in pDOOH, Mark Burton, Business Director at Skyrise joins Philippa Evans, Associate Director, JCDecaux to dive into the strategy behind the campaign.  

This episode of Life in Programmatic DOOH sees the hosts of the JCDecaux Programmatic DOOH Live Awards Dom Kozak, Head of Programmatic at JCDecaux UK and Justin Pearse, Editor, New Digital Age reunite to discuss the highlights of the awards and what's in store for 2025! The dynamic pair relive some of the most memorable presentations focussing on themes including the intersection of technology and creativity, how to master data application in pDOOH, and why doing things differently isn't always easy!

In this episode of Life in Programmatic DOOH, Dallas Wiles, Co-CEO at JCDecaux UK joins host Dom Kozak, Head of Programmatic, JCDecaux UK to discuss the impact the introduction of programmatic capabilities has had on JCDecaux UK's business over the past five years. During this exclusive interview, Dallas shares insights from early conversations about programmatic DOOH with brands and agencies, how opinions have changed over the years, and how best to secure buy-in for pDOOH from senior leaders.