Share
Life in Programmatic Digital OOH
The latest trends in prDOOH, straight from the minds of marketers
Latest episode
7. The JCDecaux Programmatic DOOH Live Awards 2025
22:25||Season 5, Ep. 7In this episode of Life in Programmatic DOOH, Justin Pearse, Editor, New Digital Age and Mark Halliday, Director of Programmatic DOOH discuss highlights from JCDecaux's recent Programmatic DOOH Live Awards, in association with New Digital Age. Listen to hear why these awards matter, how they differ from other media awards, and - perhaps most excitingly - which campaigns stood out as truly best in class, and why. View the full list of winners and photo gallery here: https://newdigitalage.co/general/jcdecaux-programmatic-dooh-live-awards-2025-full-winners-list-photo-gallery/
More episodes
View all episodes
6. Why an Omnichannel Approach to pDOOH Drives Incremental Performance
31:04||Season 5, Ep. 6To pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25 pDOOH experts from DSPs and agencies for an asynchronous group discussion. In this episode of Life in Programmatic DOOH, Philippa Evans, Head of Programmatic Operations at JCDecaux is joined by one of the discussion group participants, Alice Beecroft, Senior Director, Global Strategy and Partnerships, Yahoo.5. The Secrets to Success in pDOOH? Omnichannel Planning, Activation, Optimisation, and Measurement
33:01||Season 5, Ep. 5To pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25 pDOOH experts from DSPs and agencies for an asynchronous group discussion. In this episode of Life in Programmatic DOOH, Mark Halliday, Director of Programmatic at JCDecaux is joined by one of the discussion group participants, Aliki Radley, Group OOH Strategy Director, Publicis Media. Read The Seven Key Factors for Success in pDOOH here: https://heyzine.com/flip-book/c6d5157a43.html4. How to Maximise the Effectiveness of Airport Advertising with Programmatic Targeting and Data-driven Creativity
29:48||Season 5, Ep. 4With airport passenger numbers back at record-breaking levels, and programmatic DOOH (pDOOH) forecast to account for 16% of OOH ad spend in 2027 (up from ~5% in 2023) now is the perfect opportunity for brands to embrace pDOOH in airport environments. To help better understand the potential of this powerful combination, Mark Halliday, Director of Programmatic at JCDecaux spoke to Albert Jones, Head of Geosophy, Kinetic and Richard Simkins, Commercial and Partnerships Director – Airport, JCDecaux.3. Real-time Optimisation and Dynamic Creative are the Big Wins in Programmatic DOOH
27:46||Season 5, Ep. 3To pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25 pDOOH experts from DSPs and agencies for an asynchronous group discussion. In this episode of Life in Programmatic DOOH, Jon Mundy, Associate Director – Programmatic at JCDecaux is joined by one of the discussion group participants, Rob Handley, Addressable Strategy, Associate Account Director at Kinesso. Read the white paper here: https://heyzine.com/flip-book/c6d5157a43.html2. Why Data, Collaboration, and Bravery are key to Success in pDOOH
34:27||Season 5, Ep. 2To pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25 pDOOH experts from DSPs and agencies for an asynchronous group discussion. In this episode of Life in Programmatic DOOH, Jon Mundy, Associate Director – Programmatic at JCDecaux is joined by one of the discussion group participants, Alan Meech, Senior Associate Director – pDOOH at EssenceMediacom. Read the Seven Key Factors for Success here: https://heyzine.com/flip-book/c6d5157a43.html#page/11. Seven Key Factors for Success in Programmatic DOOH
34:55||Season 5, Ep. 1Season five of the Life in Programmatic DOOH (pDOOH) podcast kicks off with Imogen Nightingale, Senior Consultant at research and strategy agency MTM and Mark Halliday, Director of Programmatic, JCDecaux, discussing the findings from our latest collaborative qualitative research that has identified seven key principles that, when followed, result in successful pDOOH campaigns. Read the white paper here: https://heyzine.com/flip-book/c6d5157a43.html#page/1