Process The Podcast

Turns out showing up 100 times teaches you a thing or two.In this Petit ep, Arielle reflects on what it’s taken to stick with Process this long: the good, the gritty and the parts no one really talks about. It’s a look behind the scenes of building a podcast and creative practice from scratch.She shares the big lessons that have surfaced along the way: the power of just showing up, what it really takes to back yourself and why creative work often means choosing the uncomfortable option. There’s insight into growing a self-funded show, staying consistent as a creator and making space for a creative life even when it’s messy.There’s also real talk on sponsorships, burnout, loneliness and letting go of the pressure to be perfect. If you're navigating creative burnout, trying to build something slowly or figuring it out as you go, this one's for you.No neat little bow. Just an honest look at the process behind Process.In this episode:What 100 episodes actually teaches youThe tension between discipline and sacrificeNavigating loneliness, perfectionism and creative burnoutThe slow path to sponsorship and sustainabilityLetting go of control, asking for help and going all inArielle shares the lessons and pivots that shaped her, and the mindset shifts that made all the difference.Follow ProcessInstagram: @processthepodcastFollow Arielle: @ariellethomasTikTok: @processthepodcastSubscribe wherever you get your podcasts!Sign up to the Cinema Thom newsletter at cinemathom.comThis episode is powered by RemyLet your energy match your ambition.Sign up at remywellness.com.au for 10% off your first order.Thanks for being part of the ride! See you next Tuesday... we’re back with a new icon for the From Scratch series. x

A limited-edition winter series from Process.A new co-host. A new format.One creative icon at a time.In this conversation, we return to the world of Sofia Coppola.We talk about the softness and restraint in her work, and how it holds space for themes like identity, isolation, beauty, and control. The idea of beautiful cages becomes a way to understand the emotional and visual language she returns to again and again.We look at what it means to tell personal stories inside a commercial system, and how the female experience is often shaped through subtlety and limitation. There’s reflection on childhood, aesthetics, remakes, and the kind of artistry that doesn’t try to be loud to be clear.This episode isn’t about conclusions. It’s about sitting with the work, and what it brings up — as creatives, as women, and as people trying to make honest things.Chapters00:00 Exploring Sofia Coppola's Influence03:02 The Concept of Beautiful Cages05:52 Creative Women and Societal Expectations08:29 Cages of Identity and Relationships11:27 Sofia's Evolving Artistic Journey14:39 The Search for Authenticity in Art17:31 World Building and Storytelling Techniques20:24 The Impact of Personal Experiences on Creativity23:11 Navigating the Challenges of Remakes26:16 The Role of Female Experience in Storytelling29:13 The Complexity of Toxic Relationships32:04 The Artistic Process and Learning from Others35:12 The Influence of Childhood on Artistic Expression38:05 The Intersection of Commerce and Creativity41:17 Reflections on Personal and Professional Growth44:06 The Balance of Vulnerability and Artistry47:05 The Future of Sofia Coppola's Work50:08 The Legacy of Sofia Coppola's Aesthetic52:52 Conclusion and Future ConversationsLearn more at @processthepodcast

Introducing From ScratchA limited-edition winter series from Process.A new co-host. A new format.One creative icon at a time.We’re diving deeper than the mood boards, exploring world-class creatives whose work is actively shaping commercial creativity today.Come in from the cold and settle into thoughtful conversation and fresh perspective — with Arielle Thomas of Process the Podcast and Elena Cameron of Adorer House.Learn more at @processthepodcast 

In this episode of Process, we sit down with Liv Koennecke, the creative force behind Maison Essentiele — a cult sleepwear label turned ready-to-wear brand that’s redefining luxury on its own terms.Liv shares the pivotal moments that shaped her journey, from launching with a singular vision for elevated sleepwear to confidently pivoting into fashion-forward, everyday pieces. We explore what it really means to be a small brand in a saturated industry — and why that’s often a superpower.This episode is a deep dive into:The power of authenticity and creative intuitionNavigating imposter syndrome and decision fatigue as a founderBuilding a strong internal culture and growing a values-driven teamProduct drops, storytelling, and staying visible in a fast-moving digital worldThe nuances of the Australian fashion scene and where Maison Essentiele fits inLiv speaks candidly about the pressures of being a founder, the importance of community, and the strategy behind collaborations, gifting, and customer connection.Whether you're building a brand, working in fashion, or navigating your own pivot — this episode is full of grounded insights and honest reflections.Find Maison Essentiele online here. Find Maison Essentiele on Instagram here. Find Maison Essentiele on Tik Tok here. Find Liv on Instagram here. Follow Liv's journey on Tik Tok here. Follow us at Process the Podcast on Instagram here. Subscribe to Process the Podcast and make sure you don't miss our next announcements! This episode is sponsored by Remy Wellness. Leave brain fog behind and never miss a workout again! See you next Tuesday x

In this episode Arielle sits down with Geneva Vanderzeil, the DIY and craft entrepreneur. They explore Gen's journey as a DIY enthusiast who transitioned from a career in town planning to becoming a prominent figure in the DIY and crafting community. They discuss the roots of this passion, the therapeutic benefits of crafting, and the evolution of craft content. The conversation highlights the importance of sustainability, creativity, and the joy of repurposing materials, while also addressing the challenges and rewards of balancing organic and sponsored content in the DIY space. The girls explore the importance of embracing creativity, navigating trends in the crafting world, and building a supportive team. They discuss the significance of building a community and engaging with the audience authentically. The journey of writing a book is shared, highlighting the challenges and rewards of the creative process. The speakers emphasise the need for authenticity in content creation and the importance of embracing creativity while overcoming judgment from others. They also touch on the empowerment that comes from DIY and crafting, encouraging listeners to pursue their passions without fear of criticism.Join us over on socials to watch our craft journey unfold this week on the Process Instagram here. Check our Geneva's socials! Instagram here and her Tik Tok here. Visit Geneva's DIY School here.If you loved this episode, leave us a review and subscribe to the channel! We have so much in store for Process in the coming months,See you next Tuesday! x

In this episode I'm spilling the tea, and some of our biggest news since going all in on the podcast. We're making these changes because the team is evolving and we need to take a quality over quantity approach. While the Cinema Thom side of our business grows, we're reaching new highs and international clients. We've got big plans for Remy too and need to give the gummy brand the right moment in the light. What is that change? Well you'll just have to listen to the episode. Join us over on socials! Follow Process the Podcast on Instagram here. Follow Process on Tik Tok here. Subscribe to the podcast :)See you next week! x

In this conversation, Bianca Gregg, founder of Del Rainbow, shares her journey from aspiring lawyer to leading a global sales consultancy and brand development agency. Our chat went for hours, but her hero's are connectivity, authenticity, and passion in building successful brands. Bianca discusses the evolution of Del Rainbow, its service offerings, and the unique qualities of Australian brands in the global market. The conversation highlights the significance of community and purpose in brand development, as well as the challenges and rewards of working in the retail industry. IWe dive into Bianca's essential elements for successful business partnerships, emphasising the importance of people, purpose, and product. They discuss the evolving landscape of the fashion industry, the impact of global challenges, and the necessity of curiosity and adaptability in business strategies. Sustainability is highlighted as an ongoing journey rather than a quick fix, with a focus on genuine efforts to make a positive impact. They discuss the misconceptions surrounding retail partnerships, highlighting that success is not guaranteed upon securing a deal but requires ongoing effort and strategy. The conversation also touches on the significance of building strong relationships with brands, navigating market dynamics, and the personal development necessary for long-term success. Bianca also shares her admiration for brands that embody these values and stresses the need for emerging designers to have a clear vision for their future.If you loved this episode leave us a review or subscribe to the show! We need all the love we can get as a baby podcast. To learn more about Del Rainbow, you can find them online here via there website.Find Del Rainbow on Instagram here. Find your host Arielle Thomas on Instagram here. Find Process the Podcast on Instagram here. See you next week! x

Big thank you to the partner of today's episode, Saint Valentine. Visit Saint Valentine online and spoil Mum this Mother's Day! In this engaging conversation, Kirstie Clements, the former editor-in-chief of Vogue Australia, shares her journey through the fashion industry, her experiences working with iconic figures like Karl Lagerfeld, and the challenges of magazine publishing. She discusses the importance of collaboration, the need to connect with readers, and her reinvention after leaving Vogue. Clements emphasises the balance between creativity and commerce in the fashion world, offering insights into her editorial vision and the creative process behind magazine production. In this conversation, Kirstie explore themes of self-discovery, creativity, and the challenges of navigating change in both personal and professional realms. They discuss the importance of finding happiness in one's work, the journey of embracing new opportunities, and the significance of authenticity in creative endeavours. The pair touch on the realities of freelancing, the pressures of the modern creative landscape, and the need for nurturing the next generation of creatives. Ultimately, the speakers emphasise the value of listening to oneself and the power of writing as a means of connection and expression along with the pressures faced by women today and the idea that it's never too late to pursue one's passions. Find Kirstie on Instagram here. Find us on Process the Podcast on IG here. Find your host Arielle Thomas on IG here. If you loved this episode, please subscribe to the show and leave us a review! See you next Tuesday x

Fill out our ACast Survey here: http://bit.ly/processthepodcast-survey In this conversation, Jane discusses the inception of Art Box Black, her journey in the photography industry, and the importance of creating opportunities for women photographers. She emphasises the need for transparency and integrity in business practices, the challenges of pitching to clients, and the significance of nurturing new talent. The discussion touches on the evolving landscape of the photography industry and the importance of maintaining high standards for creatives. Arielle and Jane delve into the complexities of managing creative talent in the photography industry, discussing the balance between commercial work and personal fulfilment, the importance of strategic planning, and the challenges of cash flow in small businesses. They explore the impact of AI on the creative landscape, including its potential to disrupt traditional roles and the ethical considerations surrounding its use. The discussion highlights the evolving dynamics of video production and the necessity for effective organisation and communication in a rapidly changing industry. Arielle & Jane explore the transition from photographer to director, the significance of authenticity in creative work, and the challenges of balancing personal and commercial projects. The discussion also highlights initiatives aimed at supporting underrepresented groups in photography, including scholarships for Indigenous photographers. Overall, we drive home the need for passion, intent, and authenticity in creative endeavours.Check out the Art Box Black website here.Find them on Instagram here. Find your host Arielle Thomas on Instagram here.Follow Process on Instagram here. Learn more about our Remy Rhythm Energy Gummies here! See you next Tuesday x