Process The Podcast

In this conversation, entrepreneur Genevieve Day discusses her journey in establishing Day Management, the evolution of influencer marketing, and the challenges of balancing motherhood with her career. She shares insights on personal validation through accolades, the process of writing her book, and the importance of building a supportive team. Gen also reflects on the dynamics of business partnerships and the distinction between commercial and high-end clients, while navigating the complexities of self-promotion in the industry. We discuss the complexities of personal branding, the challenges of balancing work and family life, and the realities of promoting her book. She emphasises the importance of unique selling points in influencer marketing and shares insights into the evolving trends within the industry. The conversation also touches on high-stakes deals in talent management and the need for agility in a fast-paced digital landscape. We chat about value-based pricing, building trust with new talent, and the importance of networking. She emphasizes the need for organic content and the challenges of payment terms in the industry. The discussion also covers the balance between personal and professional identity, the significance of content pillars, and the choice of sharing personal life on social media.If you loved this episode, and want to hear more about the Juggle, order it online here.Find Gen on Instagram here. Find Day Management on Instagram here. Find us at Process the Podcast on Instagram here. Find your host Arielle on Instagram here. See you next Sunday! x

In this episode, we bring in the New Year with some inspiration around fuel for our bodies. Arielle interviews Rosa and Margot, the Two Raw Sisters, who share their personal journeys of healing through food. They discuss their struggles with eating disorders and chronic fatigue and how they transformed their lives by embracing whole, unprocessed ingredients. The sisters emphasise the importance of community, authenticity, and genuine connections in their business, which has grown from humble beginnings to a successful brand with cookbooks, workshops, and a strong online presence. Their philosophy centres around making food enjoyable and accessible, encouraging listeners to prioritise their health and well-being. The girls reflect on the face-to-face interactions in building relationships and the pillars of the Two Raw Sisters brand, including their app, cookbooks, and social media presence. Rosa shares the importance of creative recipe development, foundational eating for energy, and practical meal planning. The discussion also covers smart snacking, the philosophy of healthy eating, and how to prioritise food daily.The girls have a huge wealth of resources for us in this episode!- Download the Two Raw Sisters App on App Store or Google Play- Redeem code PROCESS at the paywall for 1 month free! Find the girls on Instagram here.Head to their website and grab a few free recipes! Purchase some of their incredible cookbooks here. Find Process the Podcast on Instagram here. Find your host Arielle Thomas on Instagram here. Subscribe to Process to make sure you don't miss an episode! See you next Sunday xx

In this conversation, Arielle Thomas and Anna Mackenzie explore the concept of career frameworks, contrasting the 'architect' approach with the 'archaeologist' mindset. They discuss the significance of portfolio careers, the shame associated with diverse career paths, especially as creatives, and the importance of embracing a multifaceted professional identity. Anna shares her journey of committing to writing and the transformative power of habits over rigid goals. The discussion also delves into managing capacity and client work in a portfolio career, emphasising the need for flexibility and self-expression. In this conversation, Arielle Thomas discusses the intricacies of managing time and billable hours in her business, highlighting the importance of tracking tasks to understand capacity. Anna and Arielle reflect on the significance of gut instincts in decision-making, especially when balancing opportunities and focus on business growth. Arielle shares her journey of going all in with her podcast, nods to Anna's newfound power of writing, building a personal brand, and the challenges of authenticity and vulnerability in personal branding. She addresses misconceptions about portfolio careers and the evolving nature of work in the modern landscape. It is a super inspiring episode for our Process audience and one that has helped our team while we each navigate creative careers.Follow Anna on Substack here. Find Anna on Instagram here.Find your host Arielle on Instagram here. Follow us at Process on Instagram here. Please hit that subscribe button, and leave us a review! We need all the love we can get while we grow this small and independent podcast.See you next Sunday.

In this episode of Process the Podcast, host Arielle Thomas reflects on her journey throughout 2024, discussing personal growth, the challenges and all the changes. She emphasises the importance of self-awareness, building a supportive team, and maintaining a healthy lifestyle. Arielle shares her aspirations for 2025, including enhancing her relationships, staying informed about global economics, and positioning herself as a trusted figure in the industry. The episode concludes with a call to action for listeners to consider their goals and the changes needed to achieve them.In this episode, Arielle mentions books: Steven Bartlett's 33 Laws of Business and LifeIf you loved this episode, please share it with a friend and subscribe so you don't miss an episode. Find your host Arielle Thomas on Instagram here. Find Process the Podcast on Instagram here. See you next Sunday!Don't mind this little bunch of keywords being placed here to help our SEO ;)Arielle Thomas, Process the Podcast, personal growth, Australian fashion industry, podcasting, team building, health, self-awareness, Cinema Thom, 2025 goals.

In this conversation, viral photographer and educator Olivia Bossert shares her photography journey, emphasising the importance of self-education and passion. She discusses the art of pitching and networking, highlighting strategies for maintaining client relationships and the significance of regular updates. The conversation also covers the importance of creating and presenting work, understanding the pitching calendar, and the concept of reverse engineering projects to align with desired brands. Finally, Olivia provides insights into estimates and setting rates, stressing the need for clear communication with clients. Arielle shares her experiences balancing her film career with her passion for teaching, highlighting both challenges and rewards. Olivia also talks about her current transformation in her work, the challenges of expanding her reach globally, and the importance of maintaining client relationships during transitions. Finally, she offers valuable tips for effective pitching and outlines her educational offerings for aspiring photographers.Olivia shares so much on her website here. Sign up for Olivia's template to calculate your pricing here. Find Olivia's education Instagram here. Find her fashion photography Instagram here. Find your host Arielle Thomas on Instagram here. Find Process the Podcast on Instagram here. See you next Sunday! x

Meet Anna Hoang, the woman behind Anna Quan. In this conversation, Anna discusses her unique perspective on life and business, touching on personal choice, self-criticism, and the journey of building her fashion label, Anna Quan. She reflects on the importance of seeing things through one's own lens, the challenges of entrepreneurship, and the significance of resilience and personal growth in the face of adversity. Anna shares insights into the fashion industry, the evolution of her brand, and the lessons learned along the way, emphasising the need for introspection, and the courage to trust oneself in business decisions. and hiring individuals who genuinely care. She reflects on her experiences in building a lean team, engaging with customers, and navigating industry opinions, particularly about the significance of Fashion Week for brand credibility. The conversation also touches on the economic impact of fashion the evolving landscape of the industry and what could happen to Australian Fashion Week. Find the Anna Quan label here. Find Anna Hoang on Instagram here.Find your host Arielle Thomas on Instagram here. Find Process the Podcast on Instagram here. See you next Sunday xx

In this conversation, Sara Crampton (AKA Harper and Harley), discusses the challenges of retail and The Undone. She shares insights on team management, her journey in content creation, and the importance of finding a unique style. Sara emphasises the need for sustainable growth in the fashion industry, the significance of understanding merchandising and data, and her approach to new product development. She also explores the evolving retail models and the shift towards a more content-driven commerce strategy. Sara discusses the evolution of her business model, focusing on the integration of e-commerce and editorial content. She emphasises the importance of trust in brand partnerships and the need for empathy in understanding customer challenges. Sara shares her journey of navigating business difficulties, the shift towards a new affiliate marketing model, and her personal growth as the leader of her business to "save the ship" that is The Undone Store. The conversation highlights the significance of adapting to market changes while maintaining a strong customer connection with all her plans for the next iteration, evolution or whatever you want to call it. We can't wait to explore everything to come for the next chapter of The Undone. We're in awe of Sara and the bravery she's mustered up during Australia's retail recession. Ultimately, nothing changes if nothing changes!To follow Sara online, visit her own profile (@Harperandharley) on Instagram here.Visit The Undone Store on Instagram here.Sign up the their newsletter and watch the new Undone 2.0 unfold here.Follow your host Arielle Thomas on Instagram here.Follow Process the Podcast on Instagram here!Subscribe to Process wherever you get your podcasts, and don't miss an episode.See you next Sunday x

In this conversation, Arielle Thomas interviews Harry Johns, a Director of Sales at Rakuten Advertising. We learn the intricacies of sales, emphasising the importance of timing, building a solid sales process, leveraging networks for referrals, crafting effective emails, and the significance of personalisation in outreach. Arielle and Harry also delve into the art of pitching and building trust with clients while addressing the challenges of navigating rejection in the sales landscape. In this conversation, Harry discusses the importance of handling rejection effectively, the strategies for closing deals, and the significance of personal branding for freelancers. They also explore the impact of AI and automation on the sales industry and share insights on managing workload and capacity. Arielle also outlines the vision for her podcast as a platform for creative professionals.All the tools Harry mentions below -Widget 1: Skrapp Widget 2: ChromeWidget 3: Apolloand Salesloft.Follow Harry on LinkedIn here. Follow Process the Podcast on Instagram here. Follow your host Arielle on Instagram here. See you next Sunday!