PR LIKE A BOSS!

In this iconic episode of PR LIKE A BOSS!, Patz is joined by global makeup artist, beauty brand founder and true industry pioneer Ruby Hammer MBE.With nearly four decades in the beauty game, Ruby shares the evolution of her career, from working behind the scenes on catwalks and commercials to becoming one of the UK’s most respected expert voices in beauty.Expect a candid, empowering and wisdom-packed chat covering everything from launching her minimalist beauty line to staying grounded in the age of filters and fast beauty.💡 What You'll Learn:How PR has evolved from magazine credits to digital storytellingWhy Ruby believes in sharing knowledge, not gatekeepingThe quiet power of leading by example in diversity and inclusionHer honest approach to brand-building: vegan formulas, no greenwashing and quality over hypePractical rituals for media confidence and showing up authenticallyWhy founders must get clear on their message before chasing presThe difference between presence and PR, and why both matterBonus Segment:Don't miss our rapid-fire game "Ruby’s Beauty Bag: Keep, Share or Retire?" where Ruby gives her hot takes on press trips, contouring, TikTok hacks and more.Memorable Quote:“PR can’t fix a crap product — and it can’t make up for confusion.”Brands & Experts Mentioned:Ruby & Millie | Shu Uemura | Fenty Beauty | Victoria Beckham Beauty | Naomi Campbell | Tyra Banks | Karena Callen (British ELLE) | Anna-Marie Solowij | Francine Schiffer (Ruby’s first mentor) | Mille Kendall OBELike this episode?Subscribe, rate & review PR LIKE A BOSS! and share it with your beauty boss friends. New episodes drop weekly with powerhouse founders, PR experts and journalists who’ve been there and done it.

Why did Nadine Baggott, veteran beauty journalist, Times columnist, TV presenter, expert content creator — turn down a six-figure campaign with a refillable natural deodorant brand? Simple. Because it was rooted in fear, not facts.“Clean beauty is a conspiracy. It’s all bullshit. Complete and utter bullshit.”🔥 Yes, she said it — and we loved her for it.In this episode, Nadine breaks down how the beauty industry has become a minefield of misinformation, how algorithms have fuelled fear-based marketing and why brands need to stop chasing trends that undermine science.She explains why she values clinical trials over consumer opinions, how the industry went from structured to chaotic in under a decade and why authenticity and expertise matter more now than ever before.Plus:What she really thinks of skin cyclingWhy she refuses to promote products rooted in pseudoscienceThe difference between a PR pitch that works vs. one that gets deleted on sightThe three things every brand needs to be: Better. Cheaper. Unique.Whether you're in PR, beauty, or just obsessed with the skincare aisle at Boots, this one’s essential listening.🎧 Hit play and prepare for a truth bomb or ten. 🚨 GIVEAWAY ALERT! 🚨My friends at The Ordinary are providing the chance for THREE UK based listeners to win some of Nadine’s favourite products (Glycolipid Cream Cleanser, Natural Moisturizing Factors + HA, Hyaluronic Acid 2% + B5 and Retinal 0.2% Emulsion).How to enter:1️⃣ Follow @pgaleota / @prlikeaboss and @theordinary on Instagram2️⃣ Share today’s episode Reel and tag @pgaleota / @prlikeabossThree winners will be selected at random. Deadline: 10pm GMT, Thursday 18th September 2025.

In this empowering and unfiltered episode of PR LIKE A BOSS, Patz is joined by the fabulous Genevieve Nikolopulos, beauty PR veteran turned content creator, community builder and fierce advocate for positive ageing.With a career spanning over 30 years, Genevieve has gone from pitching beauty products to becoming the face of This Is Fifty and The Midlife Beauty Insider, where she uses her expertise, eye for authenticity and no-nonsense approach to shift the narrative around ageing in beauty.We dive into:The evolution of PR and beauty messagingHow Genevieve used her industry skills to build a trusted content platformWhat brands get wrong when targeting midlife women (hint: it starts with the language)Why filters are out and real skin is inThe power of trusted voices vs. trend-hopping influencersHow to pitch without cringing — yes, even yourself!Plus, in our Beauty Confession Booth, Genevieve shares her must-have mascaras, biggest regret from the '80s (it involves scissors), and why “babe” and “hun” need to be cancelled from your outreach emails.Brands & Experts Mentioned:No7 | Lisa Eldridge | Ruby Hammer | Trish McEvoy | Delilah | Stila | Hourglass | Zoeva | Maybelline | RUMFollow Genevieve:IG: @this_is_fiftyTikTok: @this_is_fiftyYouTube: this_is_fifty🎧 Hit play to listen to the full episode.Want to pitch like a boss? Check out the PR LIKE A BOSS! eCourse, packed with tips, templates and strategies to help you stand out and get featured.

In this episode of PR LIKE A BOSS!, Patz sits down with Sophie Attwood, award-winning global communications expert, founder & CEO of SA Communications, Management Today 35 Under 35, and author of Beautiful PR: Finding Your Brand’s Heartbeat for Authenticity in Communication to dive into why authenticity is the heartbeat of successful PR. From beauty to wellness, Sophie shares why consumers now demand emotional connection, transparency and storytelling they can actually believe in. She explains how brands can avoid “authenticity-washing,” uncover their “why,” and use storytelling to build loyalty that lasts.What You’ll Learn in this Episode:Why authenticity is non-negotiable in today’s PR landscapeThe biggest mistake brands make when trying to “appear” authenticHow to uncover your brand’s heartbeat (your why) and build from itWhy storytelling beats selling when connecting with audiencesPlus, Sophie plays a fun round of PR Win or PR Sin?, giving her hot takes on some iconic beauty and wellness campaigns (yes, Fenty Beauty, GOOP, and Dove are all in the mix 👀).Brands & Experts Mentioned:Fenty Beauty | GOOP | Dove | CellDerma (founded by Dr. Dev Patel) | Dr. Shirin Lakhani (women’s health & wellness) | NEOM (founded by Nicola Elliott) Find Sophie:IG: @sophieattwooduk and @sa_commsLinkedIn: sophie-attwoodWebsite: www.sa-comms.comFinal takeaway: Authenticity isn’t about perfect messaging—it’s about showing up as your brand truly is, flaws and all.🎧 Hit play and listen now!GIVEAWAY ALERT! Sophie Attwood is giving ONE lucky UK-based listener the chance to win: A copy of her book Beautiful PR PLUS a 1-hour mentor session with herHow to enter:1️⃣ Follow @pgaleota / @prlikeaboss & @sophieattwooduk / @sa_comms on Instagram2️⃣ Share today’s episode Reel and tag meOne winner will be selected at random. Deadline: 10pm GMT, Thursday 4th September 2025.

What happens when you're £75,000 in debt, a single mum, and still believe you're meant for something more? If you're Sarah Abel, you say yes to a failing nail salon, learn how to pitch like a pro, and turn that yes into a seven-figure empire. In this bold, brilliant and brutally honest episode, Sarah joins PR LIKE A BOSS! to share exactly how she rewrote her story with strategic PR, fearless storytelling and other people’s money. This is your crash course in resilience, reinvention and raising real funds (no spreadsheets required).What We Cover:The Truth About “Good Debt” vs. “Holiday Debt” - If your debt isn’t helping you grow, it’s just expensive procrastination.How to Secure Six Figures in Funding Without Investors Breathing Down Your Neck - From pitching 20 local councillors to collaborating with colleges, Sarah shares her unconventional funding hacks.The Real Reason Your Story Isn’t Working - Spoiler: You’re either oversharing or under-connecting. Learn how to link your mission to the money.Why PR Works Better When You Niche Hard - Want to be in Forbes? Start by being unforgettable to a very specific audience.Feeling Invisible? Sarah's Strategy for Getting Seen and Funded - You don’t need to go viral – you need a compelling reason why now. And you need to say it loudly.Mic Drop Moments:“You don’t need a new machine, you need to market the stuff you already do well.”“Storytelling makes people see you. Funding makes them back you.”“I had no connections. But I had a plan, a pitch, and a big enough reason to succeed.”Brands & Experts Mentioned:Scratch Magazine | Startups.co.uk | Money.co.uk | Kent County Council (yes, she pitched to 20 councillors and won!)Find Sarah Online:IG: @sarahabelfundinggodmotherTNB Skills Training – Sarah’s training companyThe Power of Funding – Her bestselling bookIf you’ve been telling yourself you’re “not ready” to go big with your brand, this episode will lovingly tell you to get over it.✅ You don’t need a business degree✅ You don’t need more kit✅ You do need to sell your story like a bossSo grab a notebook, hit play, and prepare to reframe how you think about PR, pitching and possibility.🎧 Listen now!PR LIKE A BOSS! is your no-fluff playbook for getting seen, heard and hyped in the media — especially if you're building a brand in beauty, wellness or the expert economy.

What do tomato-scented room sprays, Khloé Kardashian and a Burt’s Bees lip balm have in common? They all feature in this punchy episode of PR LIKE A BOSS! where host Patz sits down with Kelly Marks, co-founder of PuRe PR, to unpack the chaos, culture, and creativity driving beauty PR in 2025. With over 25 years in the game, Kelly knows what it takes to cut through the noise and it’s not just chasing trends. From launching PuRe in 1999 with Cara Ward, to orchestrating headline-worthy campaigns for countless brands, Kelly shares her refreshingly honest take on influence, storytelling and why earned media still beats any vanity metric. In this episode you’ll learn:Where influence really comes from in today’s beauty landscapeHow to ride trends (like tomato mania) without losing your brand’s soulWhy “people don’t buy what you do, they buy why you do it” is the ultimate PR truthThe one metric Kelly says is overhyped (and what to focus on instead)How to make beauty about feeling, not just product🎧 Listen now for a fun, fast-paced masterclass in beauty PR that’s packed with real talk, campaign gold and a few trend curveballs.🔥 GIVEAWAY ALERT! One UK or Irish listener will win a 1-hour PR consultation worth £2,000 with @pureprkelly.To enter:1️⃣ Follow @pgaleota / @prlikeaboss and @pureprlondon on Instagram.2️⃣ Share today’s episode Reel, tagging me.Deadline: 10pm GMT, Thursday 21st August 2025.

In this episode of PR LIKE A BOSS!, host Patz's is joined by Kelly Lundberg, personal brand guru, TEDx speaker, bestselling author and the woman behind some of the globe’s most iconic brand identities, from Chanel and Louis Vuitton to HSBC and W Hotels. We unpack Kelly’s inspiring journey from air stewardess to royal stylist, to now mentoring CEOs, entrepreneurs and changemakers on how to build a personal brand with purpose. In this episode, you’ll learn:Why reinvention isn’t risky, it’s a branding strategyHow Kelly landed a TEDx talk The biggest myth about personal branding How to show up confidently, even when you don’t feel readyWhy your imperfect story is your most powerful PR assetBrands & Experts Mentioned:Chanel, Louis Vuitton, Bloomingdale’s, Harvey Nichols, HSBC, W Hotels, Lenovo, Grazia Magazine, Najahi Events, Carmine Gallo - Talk Like TED, Prada, Clarins !!!!GIVEAWAY ALERT!!! Kelly is providing the chance for ONE of my worldwide listeners to win access to the Brand YOU Accelerator Micro Course (worth $297) and a copy of her book Deseed the Lemon. Follow me (@pgaleota / @prlikeaboss) and @kellylundberg.offical on IG and share today’s episode Reel tagging @pgaleota for a chance to enter. ONE winner will be selected at random. Deadline: 10pm GMT Monday 4th August 2025. Follow @kellylundberg.official on InstagramLinkedIn: @kellylundbergofficialWebsite: www.kellylundbergofficial.comWant More? Ready to invest in yourself and become YOUR OWN PR EXPERT? → HEREJoin the PR LIKE A BOSS! Insiders Collective  a bold, diverse community of brilliant women influencing the future of brand campaigns.

What happens when a corporate marketer swaps global campaigns for local beeswax? In this fun and inspiring episode of PR LIKE A BOSS!, host Patz sits down with Julie Macken, co-founder of Neve’s Bees, to talk all things purpose, PR, and natural skincare. Julie spent 25 years working with the likes of Unilever, GSK, McDonald’s, and McCain—before a lightbulb moment in Brazil changed everything. Now, she’s on a mission to create better skincare using her chemistry background, real ingredients (hint: beeswax, not “aqua”), and bloody-minded tenacity.In this episode, you’ll learn:Why Julie left big brand life to launch a purpose-led indie skincare businessHow PR helped Neve’s Bees land on the BBC News homepageWhat waterless skincare really means—and why it’s more than a trendThe ingredients Julie swears by (spoiler: olive oil from a restaurant made the list)Why most skincare routines are far too complicated (and what to do instead)Which PR tactics get a “Buzz” or “Bust” in our rapid-fire fun segment!Brands & Mentions:Unilever, GSK, McDonald’s, McCain, Wild, Mintel, Soil AssociationPlus a cheeky shout-out to Florence Pugh, Julie’s dream influencer (manifesting hard!).🎁 GIVEAWAY ALERT!We’ve teamed up with Neve’s Bees to give one lucky UK-based listener a gorgeous skincare bundle worth over £100!To enter:Follow (@pgaleota / @prlikeaboss) and @nevesbees on InstagramShare today’s episode Reel and tag @pgaleotaDeadline: 10PM GMT, Monday 28th July 2025.🔗 Links & Resources:🌐 Neve’s Bees Website📸 Follow @nevesbees on Instagram 🎓 Check out the PR LIKE A BOSS! eCourse HERE💬 Loved this episode? Don’t forget to rate, review, and subscribe and share it with your fellow brand builders, skincare junkies, and PR pros.

What happens when a podcast becomes a movement? In this special solo episode, PR LIKE A BOSS! host Patz shares the story behind the PR LIKE A BOSS! Insiders Collective, a global focus group designed to change the way brands listen, launch and connect. After over 30 episodes with fearless founders, PR experts, journalists and brand-builders, one thing became clear: brands are still missing the mark because they’re not listening to the right voices. Not vanity metrics. Not filtered feedback. But real insight from real women.That’s exactly what the Insiders Collective is here to deliver - Split by country and rooted in community, the Collective brings together smart, opinionated, diverse women to test products, share honest feedback, and help shape the PR, social and marketing campaigns of the future. This isn’t a sample club. It’s a strategy shift, powered by people.In this episode, Patz shares:Why she created the PR LIKE A BOSS! Insiders CollectiveWhat brands get wrong when they skip the feedback loopThe importance of regional nuance in a global marketHow listeners can join the movementAnd the women who inspired it allFeaturing guest inspo from:Jo Jones: Beauty PR legend & clarity queenReshmi Bennett: Cake boss with a no-BS brand brainReally Ree: Beauty blogger turned founder of REESONAteh Jewel: Multi award winning journalist, broadcaster, producer, director, influencer, diversity advocate and entrepreneur.Jane Cunningham: The original British Beauty BloggerVictoria Woodhall: Wellness editor with global insightLaura Dowling: Pharmacist & founder of FabÜLan Nguyen-Grealis: Makeup artist, author, British Beauty Council change-makerDonna Francis: Journalist & advocate for positive aging and real representationRuth Crilly: Model-turned-beauty blogger-turned-author; a testament to strategic reinvention.🎧 This episode is a must-listen.