PR LIKE A BOSS!

When a former ELLE and Grazia beauty director launches a wellness brand about poo, you know it’s going to be good! In this episode of PR LIKE A BOSS!, Joely Sanderson, journalist turned co-founder of WE ARE. REGULAR proves that gut health doesn’t have to be clinical, shameful or whispered about in a bathroom cubicle. It can be bold, colourful, playful… and downright liberating.Because here’s the thing: As women, we’ve been conditioned to believe that poo is secret, unladylike, unfeminine, which is, quite frankly, absolute bullsh*t.As Joely put it, “we literally all poo”, so why the silence? Joely is on a mission to “break poo taboos”, not with shame, but with humour, education and bold honesty. She and her co-founder Holly created their cult supplement after years of dealing with bloating and constipation (Holly since age 16).Beyond the branding and the berry flavour, the messaging is clear:Talking openly about your bowel movements is crucial for health, not just convenience.Understanding what’s normal matters.And yes, sometimes a doctor will need to put a finger up your bum and there is zero shame in that. Joely said it herself: it’s part of checking issues early and protecting long-term health.This conversation wasn’t just refreshing, it was necessary! Joely’s transition from magazine-world glamour to a gut-health startup was surprisingly organic. As she shared, she’d spent her career shaping beauty narratives, now she’s shaping wellness ones.Why This Episode Matters…Women deserve to talk about their bodies, all parts of them, without shame or secrecy.Because digestive health impacts confidence, comfort, energy and overall wellbeing.Because taboo topics lose their power the minute we stop whispering and start laughing, learning and sharing.Joely and Holly’s mission is simple: make women’s lives easier, one honest poo chat at a time. And honestly? It’s working!Brands & Experts Mentioned: Vichy | Weleda | La Roche-Posay | Joonbyrd | L’Occitane | Augustinus Bader | Jamie Genevieve / VIEVE | Becky Knowles | Knowles Communications | got2beClick play to listen now.Patz xGIVEAWAY ALERT! My friends at Vichy are providing the chance for FIVE of my UK based listeners to win a Mineral 89 product bundle worth £95.Follow me (@pgaleota / @prlikeaboss) and @vichylaboratoires on Instagram. Share today’s episode Reel tagging me in for a chance to enter. FIVE winners will be selected at random. Deadline: 10pm GMT Thursday 11th December 2025.

If you’ve ever wondered how someone can go from a turbulent childhood and two years of formal schooling to leading some of the most iconic beauty and wellness brands in the world, meet Tracey Woodward, the woman who proves that instinct, grit and a love of people will take you further than any qualification ever could.In this episode of PR LIKE A BOSS!, Tracey joins me for a conversation that’s equal parts wisdom, warmth and “OMG, I needed to hear that today.”Tracey shares how beauty counters became her escape route, how listening shaped her leadership and why she believes failure isn’t something to fear but to run toward.She also drops powerful truths on the state of beauty and PR today:From performative wellness to forgotten customers, from brands chasing virality to founders losing the human touch, she reminds us all that connection is the real currency, not content.Whether she’s calling out unrealistic standards, championing community, or revealing how she spots a brand with true “it factor,” Tracey’s message is clear:You don’t need to be perfect, you just need to be real, intentional and unafraid to learn.It’s honest. It’s uplifting. It’s the kind of conversation that makes you want to rethink your goals, rewrite your PR strategy and maybe check your gut more than your IG feed.Brands, Experts & Industry Mentors Mentioned: Urban Retreat | Aromatherapy Associates | Clinique | Dr. Levy Switzerland | M&S | Space NK | Legology | James Read Tan | Charlotte Tilbury | Liz Earle | Aveda (Horst Rechelbacher) | Bliss (Marcia Kilgore) | Caroline Hirons | Estée Lauder | Deepak Chopra | Hilary Dart | Caroline Neville | Daniela Rinaudi | Susannah Taylor | Shelley SmytheClick play to listen now.Patz x!!!GIVEAWAY ALERT!!! My friends at Moody Month are offering ALL listeners worldwide 3 months of free access to their daily health and wellness tracker! This app connects women with personalised solutions to support their most common moods and symptoms.Claim your free subscription here: https://moodymonth.onelink.me/EOD4/prlikeabossFollow me (@pgaleota / @prlikeaboss) and @moodymonth on InstagramShare today’s episode Reel and tag me to help spread the word!Become Your Own PR Expert: Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

What happens when you mix old skool PR charm with modern digital savvy? You get Nicola de Burlet, luxury brand consultant, founder of The PR Studio and the woman who knows that true elegance never shouts, it whispers in perfectly crafted press copy.In this episode of PR LIKE A BOSS!, we chat about Nicola’s journey from Paris (and yes, Chanel!) to helping today’s brands strike that delicate balance between heritage and hype.Nicola’s career began during the dot-com boom before she found herself at Chanel HQ in Paris, the ultimate finishing school in brand guardianship and storytelling. Fast-forward 25 years and she’s consulting for luxury and wellness clients while writing for Hip & Healthy magazine, mentoring the next generation and proving that “quiet luxury” isn’t a trend, it’s a mindset.She spills on what luxury really means today, spoiler: it’s about feeling, not flashing, why relationships still rule in PR and why if a brand has to keep saying “we’re premium,” it probably isn’t. (Cue her aunt’s legendary phrase: all fur coat and no knickers - I’m want that on a mug!)Nicola also reminds us that every great campaign starts long before the glam red carpet moment. Think: strategy, spreadsheets and serious storytelling. Her golden rule? Lead the trend, don’t follow it.And in true PR LIKE A BOSS! style, we end with a rapid-fire round of Scent or Nonsense, where Nicola calls out the PR fluff (sorry, AI influencers) and applauds the classics (skinimalism forever). Because at the end of the day, luxury isn’t about shouting loudest, it’s about staying timeless, relevant and just the right amount of mysterious.Click play to listen now.Patz x!!!!GIVEAWAY ALERT!!! My friends at delilah are providing the chance for ONE winner of my UK based listeners to win a Beauty Icons 3 Piece Hero Collection AND a Petal & Pearl Blush & Radiance Duo worth [£138].Follow me (@pgaleota / @prlikeaboss) and @delilahcosmetics on Instagram Share today’s episode Reel tagging me in for a chance to enter.One winner will be selected at random. Deadline: 10pm GMT Thursday 27th November 2025.

If you thought gut health was boring, you haven’t met Holly Victoria Brooke. On this week’s episode of PR LIKE A BOSS!, I sit down with the WE ARE. REGULAR. co-founder to talk about breaking bathroom taboos, founder-led storytelling and how to make a “poo brand” genuinely fabulous.After years of working alongside industry icons like Caroline Hirons, Gleam, and Roxy Jacenko's Ministry of Talent, Holly traded serum launches for supplements and is building a brand that’s bold, playful and purpose-driven.Her journey began, quite literally, at the lunch table. Battling chronic constipation for 15+ years, Holly finally found a concoction that worked. Her best friend and now business partner, Joely Sanderson, took one look at her overflowing pill box and declared, “We need to make this a product and call it Regular!” The rest, as they say, is history (and slightly cheeky branding genius).In the episode we dive into:Turning taboo topics into PR goldThe power of confidence and community in brand storytellingWhat she learned from five years as Commercial Director at Skin Rocks Why founder-led brands need to know when to step backThe PR piece that skyrocketed sales (spoiler: thank you, Daily Mail!)Holly also gives her take on future PR trends in beauty and wellness, predicting a stronger blend between skincare and supplements and a rise in honest, personality-packed brands that make us feel something (even if that something is… regular).And because it wouldn’t be PR LIKE A BOSS! without a little fun, Holly reveals her go-to power ritual, her favourite “wellness hack” and her dream celebrity ambassador who would be “the perfect confident queen for a constipated cause.”As Holly puts it: “It’s not just about poo, it’s about how you feel when your body works the way it should. That’s where the power really lies.”Click play to listen now.Patz xGIVEAWAY ALERT! My friends at WE ARE. REGULAR are providing the chance for FIVE of my UK based listeners to win Bowel + Bloat Relief + a Limited-Edition Travel Pouch worth £67.Follow me (@pgaleota / @prlikeaboss) and @weare.regular on Instagram Share today’s episode Reel tagging me in for a chance to enter.Five winners will be selected at random. Deadline: 10pm GMT Thursday 20th November 2025.

In this episode of PR LIKE A BOSS! I sit down with the iconic Jane Cunningham, the voice behind The British Beauty Blogger for a juicy Part II, this time to talk about her Substack post: “The Worst Launch I Ever Did See (And Why I Left After Ten Minutes)”, that sent the beauty community buzzing. The story? A MAC Cosmetics event that started with promise and ended in awkward silence. Picture this: a sleek London venue, 13 floors up, with beautiful lighting and… absolutely no one saying hello. No greeting, no offer to take a coat, not even a coffee.Jane tells it like it is:“It’s like putting on an invisibility cloak. Nobody looked up, nobody spoke, it was hideous.”Her experience sparked an honest conversation about what’s going wrong in beauty PR and how easily it can be fixed.Together we explore:The rise of marketing-led PR and the loss of genuine relationship building.The importance of small gestures, a smile, a greeting, a moment of connection.Why newer teams often lack event experience.Listen now to hear Jane’s no-filter take on the beauty PR world.Patz xGIVEAWAY ALERT!!! My friends at SUQQU are providing the chance for THREE of my UK based listeners to win a selection of SUQQU goodies (including the Water Tuning Gel, Signature Colour Eyes, Gel Eyeliner Pencil in brown and Velvet Fit Lipstick #105 plus a case) worth £163. Follow me (@pgaleota / @prlikeaboss) and @suqqu_europe on Instagram and share today’s episode Reel tagging me in for a chance to enter. Three winners will be selected at random. Deadline: 10pm GMT Thursday 13th November 2025.

If you’ve ever tried meditation and ended up writing your shopping list instead (like me), this one’s for you.In this week’s episode of PR LIKE A BOSS!, I sat down with Dominique Antiglio, Wellness Entrepreneur, Sophrology Expert and Founder of BeSophro to explore the surprisingly powerful connection between breathwork and business.Sophrology, as Dominique explains, is a mind–body practice that blends breathing, gentle movement, relaxation and visualisation to calm the nervous system and unlock new potential. “Think meditation,” she says, “but for people who can’t sit still.”Having trained under Dr. Alfonso Caycedo, the founder of Sophrology, Dominique is now pioneering the practice in the English-speaking world through BeSophro and her best-selling book The Life-Changing Power of Sophrology. Her client list reads like a who’s who of high performance, Amazon, Bloomberg, The UK Government, The World Economic Forum, The Wellcome Trust and even Silicon Valley founders.The episode touches on everything from reframing limiting beliefs (yes, your brain really can be retrained) to using Sophrology as a storytelling tool, helping leaders project the confident, calm energy they want to put out into the world.Dominique also shares practical advice for entrepreneurs dealing with digital overwhelm, trolls and tight deadlines: “Sometimes you just need to jump on the spot, shake it out and remember, stress can also mean excitement.”Click play to listen now.Patz x!!!!GIVEAWAY ALERT!!! Dominique Antiglio is providing the chance for THREE of my UK based listeners to win a copy of her book The Life-Changing Power of Sophrology. Follow me (@pgaleota / @prlikeaboss) and @besophrolondon on Instagram and share today’s episode Reel tagging me in for a chance to enter. Three winners will be selected at random. Deadline: 10pm GMT Thursday 6th November 2025.

When it comes to media wisdom with a side of moisturiser, few people are more qualified to spill than Susannah Taylor. From cutting her teeth at The Telegraph with the legendary Hilary Alexander, to becoming Beauty & Health Editor at Vogue, launching Get The Gloss, and now championing wellbeing through her Glo-Gazette newsletter and Ways to Feel More Human podcast, Susannah’s seen it all. And thankfully, she's still replying to her emails. In this refreshing episode of PR LIKE A BOSS! Susannah joined me to share what’s changed, what still matters and what makes her hit delete real fast when reading a PR pitch.Highlights & Hot Takes:“Hi Hun”... it's a no from her. Susannah's golden rule? “If it doesn’t say ‘Dear Susannah’... delete.” That personal touch still matters.Forget the fluff – give her something meaningful. She loves a good pitch, but not when it’s mass-blasted or buzzword-heavy. “Make it real. Make it relevant. And please don’t pitch another ‘miracle’ lip oil…”PR is a relationship game. Always was. Still is. Whether she was at Glamour or building Get the Gloss, PR pros were a huge part of the story. “Some of the best things I’ve done in my career came from real human connections.”Don’t underestimate the power of a story. Authenticity? Non-negotiable. “The brands that cut through now have real stories, not just trending ingredients.”The pace of media may have sped up but the most valuable messages slow people down. With Glo-Gazette, Susannah is purposefully creating a “breather in your inbox”, a welcome break from frantic scrolling.In a world of reels, DMs and “just circling back” emails, Susannah reminds us that real relationships still win. Whether you’re pitching a serum or telling your founder story, tailor it, mean it and above all keep it human!Listen Now.Patz xGIVEAWAY ALERT! My friends at Ancient + Brave are providing the chance for ONE of my UK based listeners to win a set of crackers and Cacao Ritual bundle (1 x Cacao + Collagen, 1 x ritual scoop, 1 x ritual mug in a gift box) worth over £70 Follow me (@pgaleota / @prlikeaboss) and @ancientandbrave on Instagram and share today’s episode Reel tagging me in for a chance to enter. One winner will be selected at random. Deadline: 10pm GMT Thursday 23rd October 2025.

If you’ve ever wondered how your fave celebs end up wearing that necklace or that face tool before it’s even hit your feed… then this episode is your front-row seat to brand-building magic.On this week’s PR LIKE A BOSS!, Patz is joined by Andraya Kenton, founder of Celeste Starre, MeMe London, and the newest beauty baby on the block, Luna Roca. We talked about how she’s turned her jewellery into red carpet regulars (hi J.Lo, Gigi, Blake & co), how her latest product, the volcanic-powered Rock & Roller blew up on Forbes and TikTok and why she believes true luxury in 2025 is all about being cool, credible and convenient.From celeb seeding strategies to why the best PR starts with product obsession, Andraya shares the real behind-the-scenes of building buzz without blowing the budget.And yes… we played a little game called Pitch It or Pack It, where Andraya had to decide whether "Crystal-charged press-on nails for manifestation" were a beauty boom or brand bust. 👀Listen now if you want to:Learn how to get your product into A-list hands (and handbags)Discover what really makes a product go viralHear the #1 mistake even experienced founders still makeGet inspired to finally start building your dream brand🚨 GIVEAWAY ALERT! 🚨My friends at Celeste Starre, MeMe London & LUNA ROCA are providing the chance for TWO UK based listeners to win a selection of jewellery and face roller bundle worth over £600. How to enter:1️⃣ Follow @pgaleota / @prlikeaboss and @lunarocaoffical @celestestarre @meme.london on Instagram2️⃣ Share today’s episode Reel and tag @pgaleota / @prlikeabossTwo winners will be selected at random. Deadline: 10pm GMT, Thursday 16th October.