PR LIKE A BOSS!

In this episode of PR LIKE A BOSS!, host Patz's is joined by Kelly Lundberg, personal brand guru, TEDx speaker, bestselling author and the woman behind some of the globe’s most iconic brand identities, from Chanel and Louis Vuitton to HSBC and W Hotels. We unpack Kelly’s inspiring journey from air stewardess to royal stylist, to now mentoring CEOs, entrepreneurs and changemakers on how to build a personal brand with purpose. In this episode, you’ll learn:Why reinvention isn’t risky, it’s a branding strategyHow Kelly landed a TEDx talk The biggest myth about personal branding How to show up confidently, even when you don’t feel readyWhy your imperfect story is your most powerful PR assetBrands & Experts Mentioned:Chanel, Louis Vuitton, Bloomingdale’s, Harvey Nichols, HSBC, W Hotels, Lenovo, Grazia Magazine, Najahi Events, Carmine Gallo - Talk Like TED, Prada, Clarins !!!!GIVEAWAY ALERT!!! Kelly is providing the chance for ONE of my worldwide listeners to win access to the Brand YOU Accelerator Micro Course (worth $297) and a copy of her book Deseed the Lemon. Follow me (@pgaleota / @prlikeaboss) and @kellylundberg.offical on IG and share today’s episode Reel tagging @pgaleota for a chance to enter. ONE winner will be selected at random. Deadline: 10pm GMT Monday 4th August 2025. Follow @kellylundberg.official on InstagramLinkedIn: @kellylundbergofficialWebsite: www.kellylundbergofficial.comWant More? Ready to invest in yourself and become YOUR OWN PR EXPERT? → HEREJoin the PR LIKE A BOSS! Insiders Collective  a bold, diverse community of brilliant women influencing the future of brand campaigns.

What happens when a corporate marketer swaps global campaigns for local beeswax? In this fun and inspiring episode of PR LIKE A BOSS!, host Patz sits down with Julie Macken, co-founder of Neve’s Bees, to talk all things purpose, PR, and natural skincare. Julie spent 25 years working with the likes of Unilever, GSK, McDonald’s, and McCain—before a lightbulb moment in Brazil changed everything. Now, she’s on a mission to create better skincare using her chemistry background, real ingredients (hint: beeswax, not “aqua”), and bloody-minded tenacity.In this episode, you’ll learn:Why Julie left big brand life to launch a purpose-led indie skincare businessHow PR helped Neve’s Bees land on the BBC News homepageWhat waterless skincare really means—and why it’s more than a trendThe ingredients Julie swears by (spoiler: olive oil from a restaurant made the list)Why most skincare routines are far too complicated (and what to do instead)Which PR tactics get a “Buzz” or “Bust” in our rapid-fire fun segment!Brands & Mentions:Unilever, GSK, McDonald’s, McCain, Wild, Mintel, Soil AssociationPlus a cheeky shout-out to Florence Pugh, Julie’s dream influencer (manifesting hard!).🎁 GIVEAWAY ALERT!We’ve teamed up with Neve’s Bees to give one lucky UK-based listener a gorgeous skincare bundle worth over £100!To enter:Follow (@pgaleota / @prlikeaboss) and @nevesbees on InstagramShare today’s episode Reel and tag @pgaleotaDeadline: 10PM GMT, Monday 28th July 2025.🔗 Links & Resources:🌐 Neve’s Bees Website📸 Follow @nevesbees on Instagram 🎓 Check out the PR LIKE A BOSS! eCourse HERE💬 Loved this episode? Don’t forget to rate, review, and subscribe and share it with your fellow brand builders, skincare junkies, and PR pros.

What happens when a podcast becomes a movement? In this special solo episode, PR LIKE A BOSS! host Patz shares the story behind the PR LIKE A BOSS! Insiders Collective, a global focus group designed to change the way brands listen, launch and connect. After over 30 episodes with fearless founders, PR experts, journalists and brand-builders, one thing became clear: brands are still missing the mark because they’re not listening to the right voices. Not vanity metrics. Not filtered feedback. But real insight from real women.That’s exactly what the Insiders Collective is here to deliver - Split by country and rooted in community, the Collective brings together smart, opinionated, diverse women to test products, share honest feedback, and help shape the PR, social and marketing campaigns of the future. This isn’t a sample club. It’s a strategy shift, powered by people.In this episode, Patz shares:Why she created the PR LIKE A BOSS! Insiders CollectiveWhat brands get wrong when they skip the feedback loopThe importance of regional nuance in a global marketHow listeners can join the movementAnd the women who inspired it allFeaturing guest inspo from:Jo Jones: Beauty PR legend & clarity queenReshmi Bennett: Cake boss with a no-BS brand brainReally Ree: Beauty blogger turned founder of REESONAteh Jewel: Multi award winning journalist, broadcaster, producer, director, influencer, diversity advocate and entrepreneur.Jane Cunningham: The original British Beauty BloggerVictoria Woodhall: Wellness editor with global insightLaura Dowling: Pharmacist & founder of FabÜLan Nguyen-Grealis: Makeup artist, author, British Beauty Council change-makerDonna Francis: Journalist & advocate for positive aging and real representationRuth Crilly: Model-turned-beauty blogger-turned-author; a testament to strategic reinvention.🎧 This episode is a must-listen.

What do you get when you mix a beauty PR background, a spiritual awakening and some seriously scalable strategy? Business Alchemist & Mentor Pandora Paloma, of course. In this episode of PR LIKE A BOSS!, Patz chats with the woman who’s gone from press lists to purpose-led profit, building a £1.5 million soul-aligned business in just five years.From leading with resonance to building feel-good funnels (that let you take your kid swimming mid-launch), Pandora shares how to scale without burnout, all while staying in deep alignment with your values.Key Takeaways:How to lead from your power and build a brand with resonanceWhat makes a funnel “feel-good” (and why sleazy doesn’t sell)Pandora’s secrets to scaling sustainably, with systems that support youThe truth about visibility blocks and how to shift out of fearWhy spiritual strategy isn’t fluff, it’s a scalable advantageBrands + Experts Mentioned:Purple PR + Tom Ford + Estée Lauder + QVC + Radox + Volkswagen + Meta (Facebook + Instagram Ads)Jo Tutchener Sharp: PR legend & early mentor turned Founder of Scamp & DudeSo, whether you’re a spiritual side-hustler or a strategy-obsessed founder, this episode is packed with aligned advice for growing your business without losing your soul (or your sanity).Follow @PandoraPaloma_ on IGPandora’s Podcast: Honest with Pandora Paloma  Website: www.pandorapaloma.comWant More?Ready to invest in yourself and become YOUR OWN PR EXPERT? Check out the PR LIKE A BOSS! eCourse → HEREJoin the PR LIKE A BOSS! Insiders Collective  a bold, diverse community of brilliant women influencing the future of brand campaigns. Test products. Share honest feedback. Help shape how brands show up in the world.

In this episode of PR LIKE A BOSS!, Patz's is joined by the fabulous Julia Vearncombe, co-founder of Skin Genius, the award-winning natural skincare brand that’s changing the way we treat troubled skin. Julia’s here to flip the script on how we think about breakouts, eczema, hormonal flare-ups and even ‘chemo flush’. Her philosophy? Stop slapping on products and hoping for miracles and start looking at the bigger picture. Think sleep, stress, shampoo (yes, really) and your cycle.In this episode, we cover:Why your shampoo routine might be sabotaging your skincareHow beauty sleep really worksWhat hay fever, hormones and stress have to do with your flare-upsThe power of a simple skin diaryWhy a 360-degree approach beats a reactive one every timeAnd of course, the PR moments that helped Skin Genius rise in a crowded marketPlus! Don’t miss our rapid-fire “Genius or Gimmick?” round, where Julia spills the tea on toothpaste for pimples, double cleansing, and chilled moisturiser.✨ Favourite Quote: “A simple change could make a big shift in your skin and how you feel.” – Julia Vearncombe, Skin GeniusConnect with Skin Genius:Website: www.skin-genius.co.ukInstagram: @skingeniusuk🎁 GIVEAWAY ALERTMy friends at Skin Genius are giving ONE lucky UK-based listener a selection of skincare goodies worth £90!To enter:Follow @pgaleota / @prlikeaboss and @skingeniusuk on InstagramShare today’s episode ReelTag me in your story or post!Deadline: 10pm GMT, Monday 7th July 2025Winner chosen at random — good luck!

What do the Arctic Monkeys and moisturisers have in common? Sara Stokes.In this episode of PR LIKE A BOSS, Sara joins Patz to spill all on her unexpected journey from managing rock bands to launching SKN TO SKN, a category-first skincare brand for women who are pregnant, trying to conceive, postpartum or breastfeeding. She opens up about the frustrating moment that sparked the brand, why pregnancy-safe skincare is still so misunderstood, and how she built a purpose-led business that’s as stylish as it is science-backed.Highlights from the Episode:Backstage to boardroom: From 15 years in the music industry to building her own brand, Sara shares how she swapped festivals for formulations.The “WTF” moment in Boots: Discover the ingredient shock that changed everything and why the skincare aisle felt like a total letdown.Science meets soul: From retinol confusion to 183-page toxicology reports, Sara explains how her team is raising the bar on pregnancy-safe skincare.PR pinch-me moment: Her Irish Independent headline? “I toured with U2 but gave it all up for my children – now I have my own skincare brand for pregnant women.” Iconic.Trend watch: She’s all for SPF, but face taping? “Mental,” she says. (We agree.)Why SKN TO SKN is More Than Just Products:This isn’t just about what’s in the bottle. It’s about representation, safety, and empowering women in one of life’s most transformational chapters. Sara’s mission is clear: educate, elevate, and never make a new mum choose between safety and skincare that works.Brands & Experts Mentioned:Environ (Sara’s former fave, retinol-rich)Boots UK & Ireland (stockist)The Face Bible (Dr. Raj Arora’s clinic)Institute of Dermatologists Dublin (Prof. Katrina Ryan’s clinic)Listen to the full episode to learn how to PR with purpose, pivot like a pro, and why your skincare should never live next to nipple balm.!!!GIVEAWAY ALERT!!! My friends at SKN TO SKN are giving ONE lucky listener in the UK or Ireland the chance to win a skincare bundle worth £124!To enter:Follow Patz on Instagram: @pgaleota / @prlikeabossFollow @skntosknShare today’s episode Reel and tag me!Deadline: 10PM GMT on Monday 30th June 2025One winner will be chosen at random. Good luck!

Ever wondered how a lash technician becomes a luxury beauty founder with an award-winning product line? In this episode of PR LIKE A BOSS!, Patz is joined by Elizabeth Chandler, founder of BONDED lashes, the innovative brand behind pre-bonded, no-glue lashes that have taken the beauty world by storm.With over 15 years of experience (including time as the resident lash artist at London’s W Hotel), Elizabeth shares how a sticky situation (literally – lash glue!) inspired her to create a product that’s mess-free, damage-free and confidence-boosting. A Japanese lash tech breakthrough sealed the deal… and BONDED lashes was born.We talk:How to break through in a saturated beauty marketPR strategies that actually workedWinning the Who What Wear AwardThe power of press, partnerships, and persistenceThe beauty of getting your story (and your samples!) in the right handsPlus, Elizabeth dishes out her top 3 PR tips for beauty founders and joins me for a super fun Lash Lightning Round.Brands & Experts Mentioned:Who What Wear AwardsMilk PRNadine Baggott & Jo Jones (Beauty Hags)Ruth LangsfordEmma Grede🎧 Hit play and tune in now – this is your behind-the-scenes pass to lash entrepreneurship, PR wins, and beauty business gold.For lash inspo that actually sticks, head to bonded-products.com or follow @bonded_products on Instagram.💌 GIVEAWAY ALERT!My friends at Bonded are giving TWO lucky UK-based listeners the chance to win a selection of lash goodies worth £99!To enter:Follow me @pgaleota / @prlikeaboss and @bonded_products on InstagramShare today’s episode reel on IG and tag me in!📅 Deadline: 10pm GMT, Monday 23rd June 2025🎁 Two winners will be picked at random.🎧 Hit follow, share this episode with a beauty bestie and leave a review if you loved it!💡 Ready to PR LIKE A BOSS!? Don’t forget to check out the eCourse mentioned in the episode, packed with tips to help you pitch, promote and shine. HERE

In this episode of PR LIKE A BOSS!, host Patz sits down with the radiant Really Ree, to chat all things beauty, business and building a brand with purpose. From reviewing products to formulating her own, Ree shares how her passion for glowing skin and no-fuss makeup led to the launch of her very own brand, REESON Beauty.She opens up about:Why she created makeup for women who want to be seen, at any age.The reality of funding your own brand (spoiler: it’s pricey).How lockdown and her management team, River, gave her the final nudge.What makes her Bronzing Balm so unique (and why she had to review it herself).Her not-so-secret wish to bring back highlighter in a big way.Plus, we play Ree’s Faves and Fails, where she reveals the beauty buys that wowed her and the ones that fell a little flat.If you’ve ever dreamed of launching your own beauty brand, this episode is for you. It’s full of laughs, lessons and a whole lot of love for glowing skin and fearless ambition.🛍️ Brands & People Mentioned:River Talent: Ree’s incredible management team (her original hype squad)Victoria Beckham Beauty: Her surprise fragrance obsessionDyson Airwrap: The hair tool she does loveSephora UK: Proof that second time’s a charm✨ Find Reason Beauty:Website: www.reesonbeauty.comInstagram: @reesonbeauty💡 Ready to PR LIKE A BOSS!? Don’t forget to check out the e-course mentioned in the episode, packed with tips to help you pitch, promote and shine. HERE🎧 Hit follow, share this episode with a beauty bestie and leave a review if you loved it!

In this glowing episode of PR LIKE A BOSS!, host Patz chats with Sinead Gallagher, one half of the powerhouse behind SKIN KRUSH, the Irish beauty tech brand bringing clinic-grade skincare to your couch. Think: microdermabrasion and LED facials without the appointment stress. We dive into how Sinead and co-founder Jeanette Dunn turned years of nursing and clinic experience into a science-backed beauty brand that’s all about results, trust, and really good PR. From a branding flop to a rebrand win, sending flowers to journalists, and seeing Chris Hughes rock their LED mask, this episode is packed with playful insight and practical tips for founders doing PR on a budget.💡 You’ll learn:How they launched SKIN KRUSH from their living roomWhy testimonials (not just influencers) matterWhat they’d never do again with a product launchTheir PR hacks (hint: don’t underestimate a good florist!)💬 Brands & Experts Mentioned:The Skin Nerd (Jenn Rock)Prof. Caitriona RyanTara O’Connor PRCoco Brown by Marissa CarterVanity Fair (next big PR target)👑 If SKIN KRUSH were a celeb?Think Kris Jenner – hardworking, fabulous, and getting better with age.📲 Follow & Connect:SKIN KRUSH – @skinkrush | www.skinkrush.com🎁 GIVEAWAY TIME! Win a SKIN KRUSH Rejuvenating LED Mask (worth up to £300!)To enter:Follow @pgaleota / @prlikeaboss and @skinkrush on InstagramShare today’s episode Reel & tag usDeadline: Monday 9th June 2025 at 10pm GMTUK & Ireland-based entries only. One winner chosen at random.✨ Join the Movement:Become a PR LIKE A BOSS! Insiders Collective VIPCalling 1,000 brilliant women from all backgrounds & ages to shape how brands show up.Try new products. Share honest feedback. Influence what’s next. [Click HERE to learn more and join us!]