PR LIKE A BOSS!

When you think of game-changing beauty brands, HD Brows, Nouveau Lashes and Karen Betts Professional, there’s one name behind them all: Karen Betts. In this episode of PR LIKE A BOSS! we talk about how Karen went from tattooing brows in the 90s to shaping a billion-pound industry (literally).Karen shared the PR moment that changed everything, appearing on the Katie Piper: My Beautiful Face documentary, which opened the nation’s eyes to the power of permanent makeup. “People realised it wasn’t block brows anymore, it was delicate artistry that gave people confidence back,” she recalls.From there, Karen became the go-to expert for life-changing treatments, working with Extreme Makeover, 10 Years Younger and even helping clients with alopecia and breast cancer reclaim confidence through her pioneering techniques.Karen also dropped some unforgettable celebrity moments:✨ Katie Price bringing a TV crew into her training academy (the phones didn’t stop ringing after that one).✨ Amy Childs launching her salon with Nouveau Lashes on TOWIE.✨ Michelle Keegan becoming the face of LVL Lashes, cementing the brand’s cult status.What are you waiting for? Click play to listen.🎉 GIVEAWAY ALERT! 🎉 My friends at Karen Betts Professional are giving ONE lucky UK-based listener the chance to win a bespoke permanent makeup brow treatment with one of the Karen Betts Elite Team, valued at £495+.Follow me (@pgaleota / @prlikeaboss) on Instagram and share today’s episode Reel tagging me in for a chance to enter. One winner will be selected at random. Deadline: 10pm GMT Thursday 30th October 2025.

When it comes to media wisdom with a side of moisturiser, few people are more qualified to spill than Susannah Taylor. From cutting her teeth at The Telegraph with the legendary Hilary Alexander, to becoming Beauty & Health Editor at Vogue, launching Get The Gloss, and now championing wellbeing through her Glo-Gazette newsletter and Ways to Feel More Human podcast, Susannah’s seen it all. And thankfully, she's still replying to her emails. In this refreshing episode of PR LIKE A BOSS! Susannah joined me to share what’s changed, what still matters and what makes her hit delete real fast when reading a PR pitch.Highlights & Hot Takes:“Hi Hun”... it's a no from her. Susannah's golden rule? “If it doesn’t say ‘Dear Susannah’... delete.” That personal touch still matters.Forget the fluff – give her something meaningful. She loves a good pitch, but not when it’s mass-blasted or buzzword-heavy. “Make it real. Make it relevant. And please don’t pitch another ‘miracle’ lip oil…”PR is a relationship game. Always was. Still is. Whether she was at Glamour or building Get the Gloss, PR pros were a huge part of the story. “Some of the best things I’ve done in my career came from real human connections.”Don’t underestimate the power of a story. Authenticity? Non-negotiable. “The brands that cut through now have real stories, not just trending ingredients.”The pace of media may have sped up but the most valuable messages slow people down. With Glo-Gazette, Susannah is purposefully creating a “breather in your inbox”, a welcome break from frantic scrolling.In a world of reels, DMs and “just circling back” emails, Susannah reminds us that real relationships still win. Whether you’re pitching a serum or telling your founder story, tailor it, mean it and above all keep it human!Listen Now.Patz xGIVEAWAY ALERT! My friends at Ancient + Brave are providing the chance for ONE of my UK based listeners to win a set of crackers and Cacao Ritual bundle (1 x Cacao + Collagen, 1 x ritual scoop, 1 x ritual mug in a gift box) worth over £70 Follow me (@pgaleota / @prlikeaboss) and @ancientandbrave on Instagram and share today’s episode Reel tagging me in for a chance to enter. One winner will be selected at random. Deadline: 10pm GMT Thursday 23rd October 2025.

If you’ve ever wondered how your fave celebs end up wearing that necklace or that face tool before it’s even hit your feed… then this episode is your front-row seat to brand-building magic.On this week’s PR LIKE A BOSS!, Patz is joined by Andraya Kenton, founder of Celeste Starre, MeMe London, and the newest beauty baby on the block, Luna Roca. We talked about how she’s turned her jewellery into red carpet regulars (hi J.Lo, Gigi, Blake & co), how her latest product, the volcanic-powered Rock & Roller blew up on Forbes and TikTok and why she believes true luxury in 2025 is all about being cool, credible and convenient.From celeb seeding strategies to why the best PR starts with product obsession, Andraya shares the real behind-the-scenes of building buzz without blowing the budget.And yes… we played a little game called Pitch It or Pack It, where Andraya had to decide whether "Crystal-charged press-on nails for manifestation" were a beauty boom or brand bust. 👀Listen now if you want to:Learn how to get your product into A-list hands (and handbags)Discover what really makes a product go viralHear the #1 mistake even experienced founders still makeGet inspired to finally start building your dream brand🚨 GIVEAWAY ALERT! 🚨My friends at Celeste Starre, MeMe London & LUNA ROCA are providing the chance for TWO UK based listeners to win a selection of jewellery and face roller bundle worth over £600. How to enter:1️⃣ Follow @pgaleota / @prlikeaboss and @lunarocaoffical @celestestarre @meme.london on Instagram2️⃣ Share today’s episode Reel and tag @pgaleota / @prlikeabossTwo winners will be selected at random. Deadline: 10pm GMT, Thursday 16th October.

In this episode of PR LIKE A BOSS!, I sit down with Paris Welton, co-founder of Connected PR and Adaptogenic Apothecary, to explore a career that spans nearly 25 years in PR and a bold pivot into the world of wellness.Paris reveals how keeping Connected PR deliberately small and nimble has been the key to thriving in a constantly evolving media landscape. With a team of seasoned pros (and not a junior in sight), they’ve built a reputation for fast, creative, and effective campaigns. Case in point? Insuring a cheese grader’s nose for £1 million to get Wyke Farms global headlines.But Paris didn’t stop at PR. Alongside her sister Jodie, she co-founded Adaptogenic Apothecary — an award-winning supplement brand born from their own perimenopause journey. What began as a search for natural support has grown into a wellness disruptor. Paris gets candid about the lessons learned along the way, from tackling spreadsheets to working with business coach Renee Elliott (founder of Planet Organic).Key takeaways:Be brave, if you believe in it, others will too.Forget vanity metrics, micro-audiences are where the magic happens.AI is your time-saving assistant, not your creative replacement.Authentic stories cut through the noise every time.If you’re ready for a masterclass in blending PR savvy with entrepreneurial grit plus a reminder that even cheese can make world news, this episode is for you.👉 Tune in now to hear Paris Welton’s full story and pick up practical PR tips you can apply today. 🚨 GIVEAWAY ALERT! 🚨My friends at Adaptogenic Apothecary are providing the chance for ONE UK based listener to win some of their award winning ‘FOCUS’ powder, made from organic Lion’s Mane and some ‘CALM’, their pure organic ashwagandha powder, bundle worth over £50 How to enter:1️⃣ Follow @pgaleota / @prlikeaboss and @adaptogenic_apothecary on Instagram2️⃣ Share today’s episode Reel and tag @pgaleota / @prlikeabossOne winner will be selected at random. Deadline: 10pm GMT, Thursday 9th October 2025.

She’s a cosmetic science expert, an innovation queen and an MBE to top it off... this week, we’re joined by Sharon Hilditch, founder of Crystal Clear Skincare and the woman who introduced microdermabrasion to the UK beauty industry (before most of us could spell it).In this episode, Sharon shares how she turned clinical technology into a cult treatment, built a globally recognised brand with zero downtime and maximum buzz and survived everything from trade shows with no sales to press coverage that made Madonna headlines.If you’re a brand founder, PR specialist or skincare obsessive — this one’s for you.In this episode we cover:Sharon’s lightbulb moment that launched Crystal ClearWhy pigskin played a part in product development How early press features and celebrity treatments took the brand viralWhat’s changed (and stayed the same) in PR over 30 yearsHow to balance high-tech skincare innovation with consumer-friendly messagingThe future of bespoke beauty and Sharon’s next big launchPlus… what’s always in her handbag and the one product she won’t travel withoutIf you loved this episode, please rate, review and share! And don’t forget to tag us on Instagram — we love seeing where you're tuning in from.🎧 PR LIKE A BOSS is the podcast for beauty founders, experts and storytellers who want to be seen, heard, and remembered.🚨GIVEAWAY ALERT!🚨 My friends at Crystal Clear Skincare are providing the chance for THREE UK based listeners to win the award-winning Paint & Peel Face and Body Kit worth £99.How to enter:1️⃣ Follow @pgaleota / @prlikeaboss and @CrystalClearSkincare on Instagram2️⃣ Share today’s episode Reel and tag @pgaleota / @prlikeabossThree winners will be selected at random. Deadline: 10pm GMT, Thursday 2nd October 2025.

In this iconic episode of PR LIKE A BOSS!, Patz is joined by global makeup artist, beauty brand founder and true industry pioneer Ruby Hammer MBE.With nearly four decades in the beauty game, Ruby shares the evolution of her career, from working behind the scenes on catwalks and commercials to becoming one of the UK’s most respected expert voices in beauty.Expect a candid, empowering and wisdom-packed chat covering everything from launching her minimalist beauty line to staying grounded in the age of filters and fast beauty.💡 What You'll Learn:How PR has evolved from magazine credits to digital storytellingWhy Ruby believes in sharing knowledge, not gatekeepingThe quiet power of leading by example in diversity and inclusionHer honest approach to brand-building: vegan formulas, no greenwashing and quality over hypePractical rituals for media confidence and showing up authenticallyWhy founders must get clear on their message before chasing presThe difference between presence and PR, and why both matterBonus Segment:Don't miss our rapid-fire game "Ruby’s Beauty Bag: Keep, Share or Retire?" where Ruby gives her hot takes on press trips, contouring, TikTok hacks and more.Memorable Quote:“PR can’t fix a crap product — and it can’t make up for confusion.”Brands & Experts Mentioned:Ruby & Millie | Shu Uemura | Fenty Beauty | Victoria Beckham Beauty | Naomi Campbell | Tyra Banks | Karena Callen (British ELLE) | Anna-Marie Solowij | Francine Schiffer (Ruby’s first mentor) | Mille Kendall OBELike this episode?Subscribe, rate & review PR LIKE A BOSS! and share it with your beauty boss friends. New episodes drop weekly with powerhouse founders, PR experts and journalists who’ve been there and done it.

Why did Nadine Baggott, veteran beauty journalist, Times columnist, TV presenter, expert content creator — turn down a six-figure campaign with a refillable natural deodorant brand? Simple. Because it was rooted in fear, not facts.“Clean beauty is a conspiracy. It’s all bullshit. Complete and utter bullshit.”🔥 Yes, she said it — and we loved her for it.In this episode, Nadine breaks down how the beauty industry has become a minefield of misinformation, how algorithms have fuelled fear-based marketing and why brands need to stop chasing trends that undermine science.She explains why she values clinical trials over consumer opinions, how the industry went from structured to chaotic in under a decade and why authenticity and expertise matter more now than ever before.Plus:What she really thinks of skin cyclingWhy she refuses to promote products rooted in pseudoscienceThe difference between a PR pitch that works vs. one that gets deleted on sightThe three things every brand needs to be: Better. Cheaper. Unique.Whether you're in PR, beauty, or just obsessed with the skincare aisle at Boots, this one’s essential listening.🎧 Hit play and prepare for a truth bomb or ten. 🚨 GIVEAWAY ALERT! 🚨My friends at The Ordinary are providing the chance for THREE UK based listeners to win some of Nadine’s favourite products (Glycolipid Cream Cleanser, Natural Moisturizing Factors + HA, Hyaluronic Acid 2% + B5 and Retinal 0.2% Emulsion).How to enter:1️⃣ Follow @pgaleota / @prlikeaboss and @theordinary on Instagram2️⃣ Share today’s episode Reel and tag @pgaleota / @prlikeabossThree winners will be selected at random. Deadline: 10pm GMT, Thursday 18th September 2025.

In this empowering and unfiltered episode of PR LIKE A BOSS, Patz is joined by the fabulous Genevieve Nikolopulos, beauty PR veteran turned content creator, community builder and fierce advocate for positive ageing.With a career spanning over 30 years, Genevieve has gone from pitching beauty products to becoming the face of This Is Fifty and The Midlife Beauty Insider, where she uses her expertise, eye for authenticity and no-nonsense approach to shift the narrative around ageing in beauty.We dive into:The evolution of PR and beauty messagingHow Genevieve used her industry skills to build a trusted content platformWhat brands get wrong when targeting midlife women (hint: it starts with the language)Why filters are out and real skin is inThe power of trusted voices vs. trend-hopping influencersHow to pitch without cringing — yes, even yourself!Plus, in our Beauty Confession Booth, Genevieve shares her must-have mascaras, biggest regret from the '80s (it involves scissors), and why “babe” and “hun” need to be cancelled from your outreach emails.Brands & Experts Mentioned:No7 | Lisa Eldridge | Ruby Hammer | Trish McEvoy | Delilah | Stila | Hourglass | Zoeva | Maybelline | RUMFollow Genevieve:IG: @this_is_fiftyTikTok: @this_is_fiftyYouTube: this_is_fifty🎧 Hit play to listen to the full episode.Want to pitch like a boss? Check out the PR LIKE A BOSS! eCourse, packed with tips, templates and strategies to help you stand out and get featured.

In this episode of PR LIKE A BOSS!, Patz sits down with Sophie Attwood, award-winning global communications expert, founder & CEO of SA Communications, Management Today 35 Under 35, and author of Beautiful PR: Finding Your Brand’s Heartbeat for Authenticity in Communication to dive into why authenticity is the heartbeat of successful PR. From beauty to wellness, Sophie shares why consumers now demand emotional connection, transparency and storytelling they can actually believe in. She explains how brands can avoid “authenticity-washing,” uncover their “why,” and use storytelling to build loyalty that lasts.What You’ll Learn in this Episode:Why authenticity is non-negotiable in today’s PR landscapeThe biggest mistake brands make when trying to “appear” authenticHow to uncover your brand’s heartbeat (your why) and build from itWhy storytelling beats selling when connecting with audiencesPlus, Sophie plays a fun round of PR Win or PR Sin?, giving her hot takes on some iconic beauty and wellness campaigns (yes, Fenty Beauty, GOOP, and Dove are all in the mix 👀).Brands & Experts Mentioned:Fenty Beauty | GOOP | Dove | CellDerma (founded by Dr. Dev Patel) | Dr. Shirin Lakhani (women’s health & wellness) | NEOM (founded by Nicola Elliott) Find Sophie:IG: @sophieattwooduk and @sa_commsLinkedIn: sophie-attwoodWebsite: www.sa-comms.comFinal takeaway: Authenticity isn’t about perfect messaging—it’s about showing up as your brand truly is, flaws and all.🎧 Hit play and listen now!GIVEAWAY ALERT! Sophie Attwood is giving ONE lucky UK-based listener the chance to win: A copy of her book Beautiful PR PLUS a 1-hour mentor session with herHow to enter:1️⃣ Follow @pgaleota / @prlikeaboss & @sophieattwooduk / @sa_comms on Instagram2️⃣ Share today’s episode Reel and tag meOne winner will be selected at random. Deadline: 10pm GMT, Thursday 4th September 2025.