PR 360

Steve Turner is the co-owner and principal of Solomon Turner PR, an award-winning public relations agency he co-founded in 1990, and the author of "PR That Works: Real Strategies. Real Campaigns. Real Results." With more than 30 years of experience, Steve has helped corporations, nonprofits, and entrepreneurs build stronger brands through strategic public relations and marketing. In this episode, Steve Turner shares current trends in public relations, practical applications for AI, and the "Five Ms of PR."Key Takeaways:- Current trends in corporate communication- Crisis management tactics- Lessons from Tony Robbins' seminars Episode Timeline:1:35 Steve's experience with Tony Robbins5:00 Working with Jackie Robinson's contracts6:45 PR campaign for Jackie Robinson's memorabilia10:35 Current trends in PR11:22 CEO reputation management and social media14:00 Impact of AI on PR strategies15:45 The best way to implement AI in PR19:00 PR firm uses fake avatars to send out releases22:45 Steve's book "PR that Works"26:05 The "5 Ms of PR"31:10 Steve's thought leadership philosophyThis episode’s guest:• Steve Turner on LinkedIn• "PR that Works" on Amazon• STurner@SolomonTurner.com

John Gonda is the Vice President of Public Relations at Sage Growth Partners, a national healthcare growth strategy and marketing firm. With more than 25 years of experience in public relations, strategic communications, and content marketing, he helps healthcare organizations strengthen their brands, build industry influence, and accelerate growth through integrated media relations, thought leadership, executive positioning, and strategic storytelling. In this episode, John shares the importance of purpose-driven research in healthcare PR, the impact of AI storytelling, and how to build trust and thought leadership in a rapidly changing industry.Key Takeaways:- AI content can undermine credibility if not used carefully- Trust is more important than ever in healthcare PR- Simplifying complex healthcare topics makes stories more relatableEpisode Timeline:1:49 How John entered healthcare PR by accident3:10 Current trends and disruption in healthcare4:20 Staying updated in a rapidly changing world5:40 The Challenges of AI-Generated Content8:05 How Sage Uses Purpose-Driven Research9:30 Recent Research Initiatives on Maternal Health10:22 The role of credible research in the AI era11:45 The importance of visuals and supporting content13:10 Translating complex healthcare topics for the public14:45 Remarkable healthcare stories and their impact16:40 Why trust is critical in the age of AI19:00 John's thought leadership philosophyThis episode's guest:• John Gonda on LinkedIn• Sage Growth PartnersSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Jim Shearer is the Director of Communications at Fox Rehabilitation, a clinician-owned, mission-driven healthcare organization dedicated to improving the lives of older adults. Previously, he worked at MTV Networks, hosting MTV2’s "Subterranean" and VH1’s "Top 20 Video Countdown". He's also the creative force behind "The Brouhaha," a podcast dedicated to the Beastie Boys. On this episode, Jim discusses his journey from MTV VJ to healthcare communications, memorable interviews with David Bowie, Bloc Party, and the Beastie Boys, and how his college students view media differently from previous generations.Key Takeaways:- Jim's notable MTV interviews- Why Gen Z has a much different perspective on media- The fulfilling part of working in healthcareEpisode Timeline:1:35 Tod won a contest on Jim's podcast2:35 Jim’s early career and goal to meet the Beastie Boys4:05 Jim’s journey from college radio to MTV4:55 Meeting the Beastie Boys and career milestones7:53 Tod interviewed Ringo Starr9:17 Jim interviewed David Bowie11:50 The hardest band to interview14:20 Tips for on-camera presentation and interview techniques17:09 Jim's students have a different concept of media19:50 What are today's kids missing out on?23:40 Transition from media to healthcare communications27:45 What's the most fulfilling part about working in healthcare?This episode’s guest:• Jim Shearer on LinkedIn• FoxRehab.org• "Live Better Longer" podcast• The BrouhahaSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Mike Ungaro is the CEO and Visionary of San Pedro Fish Market, the most visited paid seaside attraction on the West Coast, second only to SeaWorld. He is also the star of the "Kings of FI$H" reality series, now streaming on Amazon Prime, and host of the "Fi$H Factor" podcast. In this episode, Mike shares the fascinating story of the San Pedro Fish Market's origins and how storytelling and social media transformed the business into a regional destination. Key Takeaways:- How to use storytelling as a marketing strategy - The fascinating history of the San Pedro Fish Market- Turning your business into a stageEpisode Timeline:1:30 The origin story of the San Pedro Fish Market5:30 Mike's grandfather goes legit7:30 Overcoming permit challenges with community support10:00 The expansion and travel distances of customers13:20 The role of social media and viral campaigns16:45 Launching Kings of Fi$h and content marketing20:15 The impact of viral videos and social media exposure24:00 Building a destination brand through storytelling27:20 Working with Shawn Walchef and the birth of the "Fi$h Factor"29:45 The Aji Advantage for doubling income32:45 The emotional arc of creating something great34:25 How visual storytelling makes Mike a better at business36:00 Turning your business into a stage37:35 Storytelling improves the customer experience38:09 The Red Lobster questionThis episode’s guest:• Mike Ungaro• SanPedroFish.com• KingsofFishMedia.comSubscribe and leave a 5-star review: https://pod.link/1496390646• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Laura Hutfless is co-founder of FlyteVu, a full-service entertainment marketing and creative strategy agency in Nashville. Laura started FlyteVu in 2015 following a 15-year career as a talent agent at WME and CAA. Under her leadership, FlyteVu has created culture-shifting campaigns that have earned an Emmy, a GRAMMY, multiple Clio Awards, and a spot on the Cannes Lions shortlist. On this episode, Laura shares insights on scaling a company, focusing on the human and emotional challenges, implementing new systems, and changing organizational soundtracks to foster growth and unity.Key Takeaways:- Challenges of scaling a business- Changing organizational mindsets and soundtracks- Finding the right AI balanceEpisode Timeline:0:00 Introduction to Laura Hutfless and her journey2:20 Insights into talent agencies and their cultural influence5:45 Overview of FlyteVu's evolution and scaling challenges9:20 Purpose-driven work and social impact in campaigns10:20 FlyteVu's scaling challenges12:15 Emotional impact of scaling on staff13:00 Changing organizational soundtracks17:40 The meaning behind FlyteVu's motto19:45 Being inspired by young talent23:22 The desire to do good26:26 Balancing leadership and motherhood31:30 Laura's abundance mindsetThis episode’s guest:• Laura Hutfless on LinkedIn• FlyteVu.com• FlyteVu on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Steve Weintraub is the Chief Strategy Officer at Vet Tix and a retired U.S. Marine Corps colonel with more than 30 years of service. He is responsible for marketing the Veteran Tickets and 1st Tix brands, with work spanning public and community relations, campaigns with teams and bowl games, OHH efforts, and events and shows. In this episode, we explore how Vet Tix is making a significant impact by providing free event tickets to veterans, active service members, and first responders, highlighting the importance of community support and effective communication.Key Takeaways:- How to donate tickets and support veterans- Effective communication and marketing to veterans- Vet Tix's mission and history Episode Timeline:2:00 Introduction to Vet Tix and 1st Tix's mission3:45 How to donate your tickets5:30 Vets can find tickets in their area6:00 How do vets and first responders get tickets7:15 Why is there a small fee?9:10 Events accessible through Vet Tix12:40 Steve's journey from the Marines into marketing14:30 Servicemen have to be great communicators16:30 Vet Tix's impact18:30 How can companies be more successful marketing to veterans?22:10 What are the qualities that make someone a great leader?This episode’s guest:• Steve Weintraub on LinkedIn• Vet Tix's website• 1st Tix's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Sharon Toerek is a marketing and intellectual property attorney who helps independent marketing, digital, PR, and creative agencies protect their assets and turn their ideas into revenue. She is the founder of Toerek Law, a firm dedicated to marketing agencies, where she focuses on intellectual property, smart contracts, and regulatory compliance. Sharon also hosts The Innovative Agency podcast and serves as a trusted legal partner to agencies and communities across the United States. In this episode, Sharon Toerek shares insights on how agencies can leverage legal strategies to protect their assets, increase profitability, and navigate the evolving landscape of AI and data privacy regulations.Key Takeaways:- AI legal implications and recent changes- Building strong legal foundations for agencies- Intellectual property protection and monetizationEpisode Timeline:1:45 How Sharon chose her focus on IP law3:40 Interesting clients and creative work in IP law5:00 Agency legal blind spots and risk areas6:45 Legal implications of AI in marketing8:10 Recent legal changes in AI and copyright law9:20 The parallel between AI regulation and data privacy law11:00 Concerns about AI-generated content and copyright infringement13:25 Future of licensing and copyright in AI15:45 Legal as a profit center for agencies16:23 How smarter contracts protect IP and increase profitability19:29 Tod's copywriting pitches23:35 Conducting a legal audit to eliminate risksThis episode’s guest:• Sharon Toerek on LinkedIn• Legal+Creative's website• The Innovative Agency podcastSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Samiha Fariha is the senior associate at Golin Ketchum, where she supports clients including Staples Canada, Schneider Electric, ADP Canada, Specsavers, and the LEGO Group. In addition to her agency work, she serves as Communications Chair on the Canadian Public Relations Society’s Toronto board, where she leads member engagement and communications strategy. She also teaches at Toronto Metropolitan University’s Chang School as a professor, where she designed the Media Relations course to reflect the evolving communications landscape. In this episode, Samiha shares expert insights on crafting compelling media pitches, building effective media lists, and navigating emerging trends in public relations. Key Takeaways:- Crafting compelling media pitches- The growth of the pay-to-play media environment- Impact of AI in PREpisode Timeline:1:30 Is Samiha a coffee or tea drinker?2:45 What got Samiha interested in PR?4:00 Emerging trends in PR5:45 Brands should look into affiliate partnerships6:45 The emerging pay-to-play market in media7:30 Editors are pushing back against AI8:30 The rise of AI on Qwoted9:20 Whatever happened to human writing?10:00 The rise of pay-to-play on TV 12:05 How to write a great pitch  13:50 Journalists want to write a fun story15:45 How to build a great media list18:00 Talking to college students about AI19:50 Why journalists don't like AI21:45 Samiha's thought leadership philosophyThis episode’s guest:• Samiha Fariha on LinkedIn• Golin Ketchum's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Jen Moss is the Co-Founder and Chief Creative Officer of JAR Podcast Solutions, the powerhouse agency behind podcasts for Amazon, Deloitte, Cirque du Soleil, and The Wharton School. Jen’s background spans journalism, radio, fiction, and theater—and she now helps brands tell meaningful stories that move audiences and shape perception. In this episode, Jen shares expert insights on creating compelling branded podcasts. Discover how to craft authentic stories, engage niche audiences, and leverage creative formats to elevate your brand through podcasting.Key Takeaways:- How brands can expand how they think about podcasts- Matching brand identity to podcast content- The incredible value of a branded podcastEpisode Timeline:2:45 Brands should be more authentic3:25 Why are podcasts valuable for brand-building4:55 What is the Cirque Du Soleil podcast about?8:45 Matching a brand's identity and spirit to a conversation10:00 Why are most branded podcasts boring?12:00 What brands really need to ask themselves when starting a podcast12:45 Rejecting bad podcast ideas15:30 How to make a podcast about insurance17:45 How branded podcasting is like TV in the '50s18:45 Entrepreneurs who want to be entertainers23:00 How to market a branded podcast?27:00 Half of your podcast work should be in marketingThis episode’s guest:• Jen Moss on LinkedIn• Email: Jen @Jarpodcasts.com• JAR Podcast SolutionsSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!