PR 360

Share

Understanding and Using Big Data to Craft Better Stories with Global Results Communication’s Casey Bush

Ep. 34

In This Episode…

We talk with Global Results Communications’ Casey Bush about big data. We discuss how big data has changed the PR industry, how PR pros can better use it, and why it’s important to have a human touch as well.


Show Notes

●      [00:39] Are you a coffee or tea drinker?

●      [01:13] How has big data changed PR and marketing?

●      [03:58] Has there been better data for PR and marketing pros to using?

●      [05:47] Big data has become more complex since 2019?

●      [07:18] Has the pandemic made PR pros better at understanding big data?

●      [10:56] Has machine learning or AI helped with deciphering big data?

●      [13:25] Should new and veteran PR pros learn skills to better understand big data?

●      [14:42] PR pros should have a vision and niche themselves to understand big data?

●      [15:26] Making a compelling story about the data will help get the message across to bosses?

●      [16:09] How can PR pros craft a story or message to get customers going to the physical location?

●      [18:24] Is it also using Google My Business as well?

●      [20:03] Could new shopping trends as curbside pickup integrate with big data?

●      [20:56] Where is big data going to lead PR and marketing in the future?

●      [22:39] Will big data play a bigger role in helping PR pros craft better messages?

●      [23:48] If you could create any tools for PR pros to understand big data better, how would you build it?


People and Companies, We Mentioned in the Show

●      Casey Bush was our guest today. Learn more about Global Results Communications.


Episode Length: 25:06

Thanks so much for tuning in. Join us again next week for another episode!


Download Options

●      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

●      If you enjoyed this episode, leave us a review!


Contact Us! 

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.


Thanks for listening!

More Episodes

1/13/2021

Crafting the Right Message on Social Media with Global Results Communication’s Justin Petruccelli

Ep. 52
In This Episode…This week we talk with Global Results Communications’ Justin Petruccelli. We discuss everything about content, how brands can navigate the social media space, when it’s the right time to message, and when it’s a wrong time message.Show Notes·[00:54] Are you a coffee or tea drinker? ·[01:10] What’s your favorite creamer?·[01:22] What does make compelling content in 2020?·[06:08] How should brands figure out when to say something and when not to say something? ·[10:02] How can brands write to their audience without upsetting most of them?·[12:28] Should PR pros learn how to audio and video edit?·[18:54] Technology made it easier for podcast to become popular·[20:21] Where do you think content is going to evlove for brands in the next 5 years?·[27:03] Do you think the written word will become popular again on social media?·[28:58] Do you think we are hitting that content overload?·[34:08] How will increased scrunity on social networks effect brand?·[41:43] If you had a budget that was limitless how would you spend it on content? ·[42:28] Final Thoughts People and Companies, We Mentioned in the Show·Justin Petruccelli was our guest today. Learn more about Global Results Communication.Episode Length: 43:05Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
1/6/2021

Getting the Most Out of LinkedIn with John C. Morley

Ep. 51
In This Episode…We talk with LinkedIn expert John C. Morely about coffee, tea, the annoying things people do on LinkedIn, the future of LinkedIn, and one killer feature LinkedIn should create!Show Notes·[00:45] Are you a coffee or tea drinker?·[03:16] Do you think a lot of these social media companies are losing their uniqueness? ·[04:34] Do you think people are using LinkedIn to its full advantage? ·[06:23] Pet peeves on LinkedIn ·[07:33] LinkedIn emoji tip·[10:38] Podcast Promoters annoy Brett·[12:03] How do brands create their own stories on LinkedIn·[19:52] How Brett figures out who is going to hard sell him on LinkedIn·[22:14] How can businesses thrive on LinkedIn·[26:04] LinkedIn is about bringing value·[30:08] Do you think LinkedIn has a better opportunity of creating more professional virtual events?·[31:49] If you could create one killer feature for LinkedIn what would it be? ·[33:37] Final ThoughtsPeople and Companies, We Mentioned in the Show·John C Morley was our guest today.Episode Length: 35:08Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
12/29/2020

Creating a Memorable Virtual Event with Carla Fitzgerald

Ep. 50
In This Episode…We talk about virtual events: how they are so prevalent, why they lack impact, how can we create engagement, and how being too buzzwordy can hinder your PR and marketing initiatives.Show Notes·[00:57 ] Are you a coffee or tea drinker? ·[01:35] What are some of the biggest hurdles in the B2B tech sector for PR pros?·[05:03] Do you think VR should become part of the virtual events? ·[06:57] How can PR pros and event planners make virtual events better in 2021? ·[10:19] What are some ways PR pros could use the content for events?·[12:24] Could PR pros use a “choose your own adventure” with events using MS Teams, Discord, and Slack?·[14:31] What do you think needs to change for PR pros when messaging products?·[19:02} Are B2B tech companies facing material shortages and how can they message their customers about these shortages?·[22:22] How would you help the business when shortages happen?·[24:50] What trends are you seeing in the B2B tech sector?·[26:35] What advice do you have for those PR pros that want to be C-level executives?·[30:00] If you could create a virtual event how would you create it?·[32:08] Final ThoughtsPeople and Companies, We Mentioned in the Show·Carla Fitzgerald was our guest today. Learn more about Carla Fitzgerald.Episode Length: 33:00Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!