PR 360

Share

Understanding and Using Big Data to Craft Better Stories with Global Results Communication’s Casey Bush

Ep. 34

In This Episode…

We talk with Global Results Communications’ Casey Bush about big data. We discuss how big data has changed the PR industry, how PR pros can better use it, and why it’s important to have a human touch as well.


Show Notes

●      [00:39] Are you a coffee or tea drinker?

●      [01:13] How has big data changed PR and marketing?

●      [03:58] Has there been better data for PR and marketing pros to using?

●      [05:47] Big data has become more complex since 2019?

●      [07:18] Has the pandemic made PR pros better at understanding big data?

●      [10:56] Has machine learning or AI helped with deciphering big data?

●      [13:25] Should new and veteran PR pros learn skills to better understand big data?

●      [14:42] PR pros should have a vision and niche themselves to understand big data?

●      [15:26] Making a compelling story about the data will help get the message across to bosses?

●      [16:09] How can PR pros craft a story or message to get customers going to the physical location?

●      [18:24] Is it also using Google My Business as well?

●      [20:03] Could new shopping trends as curbside pickup integrate with big data?

●      [20:56] Where is big data going to lead PR and marketing in the future?

●      [22:39] Will big data play a bigger role in helping PR pros craft better messages?

●      [23:48] If you could create any tools for PR pros to understand big data better, how would you build it?


People and Companies, We Mentioned in the Show

●      Casey Bush was our guest today. Learn more about Global Results Communications.


Episode Length: 25:06

Thanks so much for tuning in. Join us again next week for another episode!


Download Options

●      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

●      If you enjoyed this episode, leave us a review!


Contact Us! 

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.


Thanks for listening!

More Episodes

7/28/2021

Using Wikipedia Within Your PR Strategy with Lumino’s Rhiannon Ruff

Ep. 80
In This Episode…We talk with Lumino’s Rhiannon Ruff about Wikipedia. Yes, the site you use for research but forget to use for your brands. We discuss the reasons why you should use it, why it’s important to put accurate information, why it’s biased, and how it helps brand reputation. If you are wanting to jump into Wikipedia, this is a great episode for you!Show Notes·[00:52] Are you a coffee or tea drinker?·[02:09] Can you give a brief overview of your expertise? ·[03:34] How can brands use Wikipedia?·[05:50] Wikipedia is a long-term strategy, but, how do brands use this to their advantage? ·[07:56] What are the other added benefits for brands?·[09:17] How does Wikipedia work with the content strategy?·[10:42] There is a negative perception of Wikipedia, so, how do you convince brands to use it?·[12:51] How do you convince people that Wikipedia is a great tool and not that biased?·[15:48] Should brand be thinking of Wikipedia as part of their brand reputation?·[17:27] How do PR pro remember not to forget about Wikipedia?·[19:19] What do you think the future of Wikipedia is going? ·[20:22] Fun question: If you could create a new Wikipedia, how would you create it?·[21:25] Final thoughtsPeople and Companies, We Mentioned in the Show·Rhiannon Ruff was our guest today. Learn more about Lumino.Episode Length: 22:46Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
7/21/2021

How to Lead a Marketing Team for a For-Proft Company and Its Joining Nonprofit Organization with SureCo Chief Marketing Officer Donald Nosek

Ep. 79
In This Episode…We talk with SureCo Chief Marketing Officer Donald Nosek about campaigns, content, team building, how to communicate with introverts and extroverts. Also, how ads will change.Show Notes·[00:50] Are you a coffee or tea drinker?·[01:18] Can you give a brief overview of your expertise?·[05:24] How do you message properly when you’re going to offend one group or the other?·[05:57] How does strategize campaigns for your for-profit business benefit your non-profit?·[07:07] What happens when you get out of alignment? How do you get back in alignment?·[08:14] How do you get your team to work well together?·[10:25] How do you keep a high-functioning team productive?·[14:12] How do you communicate with extroverts and introverts?·[15:14] How do great campaigns and sale initiates help the non-profit?·[16:36] How do you delegate effectively to use your team's strengths?·[18:16] How do you create content for your for-profit and non-profit?·[19:43] What have been your most successful campaigns?·[23:17] Fun question: If you could create your for-profit and non-profit what would it be?·[25:03] Final thoughtsPeople and Companies, We Mentioned in the Show·Donald Nosek was our guest today. Learn more about SureCo.Episode Length: 26:17Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
7/14/2021

Getting the Most Value out of Non-Profits with Tina Loncaric

Ep. 78
In This Episode…We talk with Tina Loncaric about non-profits. We discuss grassroots outreach, how the pandemic has affected non-profits. We also discuss consulting PR, skills sets for PR pros, and more!Show Notes·[00:44] Are you a coffee or tea drinker?·[01:00] Can you give a brief overview of your expertise?·[01:47] How has grassroots outreach changed since the pandemic? ·[03:31] Is there going to be a bigger push into digital grassroots campaigns? ·[04:48] Has the pandemic helped or hurt non-profits?·[05:39] How can PR pros help with getting more donations to their non-profit?·[06:21] Has being a consultant PR pro changed since the pandemic?·[07:26] What do new consultants need to know working for clients?·[08:07] Is there a way to PR our own skills?·[09:22] How can freelance PR pros ·[10:38] Should PR pro sharpen their skills to create audio, video, and picture content? ·[11:27] Fun question: What is one thing you cannot live without as a PR Pro?·[11:51] Final thoughtsPeople and Companies, We Mentioned in the Show·Tina Loncaric was our guest today.Episode Length: 12:28Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!