Thriving in 2021 by Creating the Right Visual Identity for Your Brand with Birk Creative’s Jinja Birkenbeuel
In This Episode…
We talk with Birk Creative’s Jinja Birkenbeuel about digital content, podcasts, hiring the right PR pro for your business, visual identity, digital transformation, 2021, video content, and multi-brand strategy.
· [04:41] Are you a coffee or tea drinker?
· [06:17] What challenges did businesses face in 2020?
· [10:19] Are we in a more exclusively digital world?
· [12:38] Should businesses create guidelines for their visual identity?
· [19:05] Has it changed where PR pros are creating all digital collateral?
· [24:00] What do brands and PR pros miss from a multi-brand strategy?
· [25:58] What do you look for when you’re hiring a PR pro?
· [27:08] Will we see a shift in more brands starting or being guests on podcasts?
· [32:02] Should PR pros become a producer of audio or video content?
· [34:25] How important is it for digital transformation in 2021?
· [36:56] 2021 is the sequel of 2020?
· [39:34] What is one person you would like to interview on your podcast?
· [41:18] Final thoughts
People and Companies, We Mentioned in the Show
· Jinja Birkenbeuel was our guest today. Learn more about Birk Creative.
Episode Length: 42:16
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