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PR 360

The Year of the Pivot with Zendesk’s Paige Young

Ep. 38
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In This Episode…

We talk with Zendesk’s Paige Young about their product, messaging, and customer service. We also talk about Service as a Subscription or SaaS, churn, how to pivot, and learn from 2020.


Show Notes

●      [00:46] Are you a coffee or tea drinker?                   

●      [01:22] Can you explain what Zendesk is all about?             

●      [02:32] What is your main differentiator when it comes to your competition?                   

●      [05:13] How has Zendesk made it easier for PR pros to communicate with customers?    

●      [07:05] Are you seeing instant gratification amplified in 2020?

●      [08:36] How are you pivoting away from customer service to customer excellence?

●      [11:01] How has worked with Adobe helped with Zendesk with SaaS?

●      [13:46] Can you explain to people what churn is all about?

●      [15:14] Do you have effective ways of keeping churn at a low rate?

●      [16:58] Would deliver an effective solution to a customer’s problem help as well?

●      [17:46] What do you think is the future of SaaS?

●      [19:24] Customer also wants multiplatform apps for a more connected environment?

●      [20:02] What are some takeaways you’ve learned from 2020?

●      [22:19] How will you apply what you’ve learned to 2021?

●      [23:55] If you could create one feature for Zendesk, what would it be?

●      [24:53] Final Thoughts


People and Companies, We Mentioned in the Show

●      Paige Young was our guest today. Learn more about Zendesk.


Episode Length: 26:13

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