The Importance of Effective Storytelling with Brianne Garrett
In this episode of PR 360, Brett Deister and Brianne Garrett discuss storytelling and how it can be used to communicate with customers and employees. Garrett shares her experience as a journalist and editor, and offers tips on how to craft effective stories. In the conversation, the speaker discusses the importance of telling stories with intention. They note that stories which align with the goals of the journalist and are authentic in portrayal are more likely to be successful. They also emphasize the importance of transparency in both journalism and PR. The conversation discusses the importance of multicultural storytelling in PR, and how it can be used to connect with underrepresented communities. It also touches on the importance of being data driven when creating campaigns, and how to prioritize different goals when creating multiple campaigns.
00:59 - Are you a coffee or tea drinker?
01:34 - Inflation and coffee
01:49 - Can you summarize your expertise?
02:35 - What are some effective ways of telling a story
03:30 - Should PR pros focus in on the multicultural aspect?
04:57 - How do PR pros make sure the story is the right fit?
06:01 - Should PR pros do multiple campaigns?
07:49 - How should PR pros pitch journalists?
09:46 - What tools should PR pros and should they avoid mass emailing?
11:14 - Should press releases have additional content?
12:21 - Add bullet points and helpful tips to the message?
12:57 - What has been some of the worst pitches you've gotten?
14:10 - Bad pitches goes into spam?
14:34 - Are there ways to avoid doing a bad pitch?
15:48 - Fun question: what story do you wish you would have written?
17:01 - Any other story highlights?
17:55 - Where can people find you online?
18:28 - Final thoughts
Our Guest Today:
· Brianne Garrett was our guest today.
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