PR 360


The Healthy Side of Healthcare Communications with Pearson Brown

Ep. 138
In This Episode…

In this week’s PR 360, we talk with Pearson Brown about content, Google Search changes, video, events, social audio, and more! A little about Pearson:


Pearson has more than 20 years of experience in public relations and marketing for companies and clients in a variety of industries, from advertising and media to technology and nonprofits, with a heavy focus on health and wellness. Currently, Pearson is Director of Marketing and Communications for health and wellness advertising agency Abelson Taylor. Previously Pearson served as Director of Communications for Vibrent Health, Vice President of HealthWell PR, Vice President of PMBC Group, Vice President of WorldBed Studios, Director of Technology and Digital Lifestyle for Allison & Partners/Los Angeles, and Director of Health Care for CarryOn Communication.  


Episode Timeline

·      01:06 - Are you a coffee or tea drinker?

·      02:26 - Can you summarize your expertise?

·      03:30 - Have we seen a change in the health and wellness industry?

·      04:59 - What messaging has been resonating with your target audience?

·      07:27 - The snake oil effect? 08:32 - It's all about the wording?

·      09:15 - What has been the most impactful content?

·      10:30 - Internal comms were in the limelight for the past two years?

·      11:56 - What have you seen for video content?

·      13:14 - Do you see a transition from links to quality content?

·      14:37 - Is this Google's way of combating low-quality content?

·      15:14 - How have events changed in your industry?

·      16:53 - Are you going to see events including LinkedIn audio?

·      18:56 - Social audio is a niche?

·      19:59 - Could healthcare brands use short or long videos?

·      20:55 - Fun question: If you could create a health and wellness company, what would you create?

·      23:17 - Where can people find you online?

·      23:31 - Final thoughts


Our Guest Today:

·     Pearson Brown was our guest today.

Download Options

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

Contact Us! 

●     If you want to get involved, leave us a comment!

●     Follow us on Facebook, Twitter, Instagram, and LinkedIn!


Thanks for listening!

More Episodes


The Importance of the PESO Model with PR Expert John McCartney

Ep. 147
Our Guest Today:In This Episode…PR 360 is the perfect podcast for anyone who wants to learn about the latest trends in public relations and marketing. This week, Brett Deister is joined by John McCartney, a PR professional with 20 years of experience. Together, they discuss the challenges of measuring the effectiveness of PR campaigns, the importance of the PESO model within boutique PR agencies, and the future of journalism. If you're looking for actionable advice on how to improve your PR strategy, this is the episode for you! Episode Timeline·      01:19 Are you a coffee or tea drinker?·      01:57 Can you summarize your expertise?·      02:58 Are you studying for your APR?·      04:24 - Explaining what an APR is all about?·      06:03 What is the PESO model?·      07:41 How do you get the PESO model to work with PR?·      10:05 Are there any tips to integrate the PESO model?·      12:58 Is the PESO model an advantage for small PR agencies?·      14:17 Should you look at the strengths of the brand or PR agency for the PESO model?·      16:32 Will the PESO model help or make the analytics worse?·      18:50 Is the analytic tech not there yet?·      19:42 Is there a way to fix the analytic problem?·      21:29 How can the small PR firms figure out their own formulas for metrics?·      24:53 - Are there any mediums that are going to be good for awareness campaigns?·      28:22 Are we going to see more PR pros pitch YouTubers and podcasters?·      29:37 Do you have any tips for pitching podcasters?·      31:52 Are YouTubers and Podcasters going to be the future journalists?·      33:32 Should PR pros use TikTok as a search engine for Gen Z?·      35:31 Fun question: What is your big pet peeve you want to see gone from the PR industry?·      36:38 How do you minimize mistakes when pitching journalists?·      38:04 Where can people find you online?·      38:26 Final thoughts  Our Guest Today:●      John McCartney was our guest today. Subscribe and Leave a 5 Star Review: Us!●     If you want to get involved, leave us a comment!●     Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening!

Tips for Creating Engaging Holiday Season Content with Content Marketing Expert Rosemary Egbo

Ep. 146
In This Episode…If creating content that will really wow your audience is at the top of your wish list this holiday season, then you need to tune in to this episode of PR 360. Our special guest this week is content marketing expert Rosemary Egbo. Listen as she and host Brett Deister discuss her top tips on creating content that is both informative and engaging.  Key Takeaways:·      How to create content for the holiday season·      The importance of using platforms like TikTok and Instagram Live·      The value of employee generated content·      How to create a content calendar Episode Timeline·     01:09 - Are you a coffee or tea drinker? ·     01:16 - Any favorite teas? ·     01:32 - Can you summarize your expertise? ·     02:46 - Do brands have to start their holiday calendar early? ·     05:22 - Are there any keys tips for creating content for the holiday season?·     08:17 - Are there any key tips for using Twitter effectively?·     10:41 - How often should brands use Twitter Spaces? ·     17:37 - Is video king this year for the holiday season? ·     19:56 - Are there any new trends this holiday season that brands need to consider? ·     24:38 - Fun question: What is your favorite holiday? ·     27:10 - Where can people find you online?·     29:18 - Final thoughts Our Guest Today:●      Rosemary Egbo was our guest today. Subscribe and Leave a 5 Star Review: Us!●     If you want to get involved, leave us a comment!●     Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening!

Using Storytelling to Position Yourself as a Thought Leader with Branding Expert Vivienne Okafor

Ep. 145
In This Episode…Are you an entrepreneur who is looking to craft a compelling story? Do you want to learn how to position yourself as a thought leader or become more influential? If so, then this episode of the PR 360 is for you! Today, host Brett Deister speaks with Vivienne Okafor, a content creator and storyteller who teaches entrepreneurs and service-based business owners how to clarify their brand stories and communicate them effectively to build meaningful connections online. Key Takeaways:·      How the ability to pivot can help businesses adapt and succeed·      The importance of mapping out a story before writing it·      The major role patience plays in determining the foundational elements of a cohesive message Episode Timeline·     01:13 - Are you a coffee or tea drinker?·     01:31 - Do you like a specific brand of matcha?·     02:08 - Can you summarize your expertise?·     03:18 - What is the most important takeaway when crafting your story?·     05:31 - How should entrepreneurs figure out the why?·     07:05 - Is it helpful for entrepreneurs to write a press release about themselves?·     08:22 - Is it easier or harder for entrepreneurs to tell their story?·     09:52 - Talking about creating an impactful story·     11:02 - What are the common struggles that entrepreneurs face when building their brand?·     13:20 - Are we oversimplifying content?·     15:15 - Is there anything people should know before starting their entrepreneur journey?·     16:57 - Talking about the entrepreneur journey·     19:21 - Should entrepreneurs be mindful of social media trends?·     21:45 - Should entrepreneurs understand the basics of marketing?·     23:01 - What was one of your favorite projects?·     26:14 - Fun question: Would you ever write a fictional book?·     27:38 - Where can people find you online?·     28:06 - Final thoughts Our Guest Today:●      Vivienne Okafor was our guest today.Subscribe and Leave a 5 Star Review: Us!●     If you want to get involved, leave us a comment!●     Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening!