PR 360

Share

The Day and the Life of a CMO with Plannuh’s Peter Mahoney

Ep. 13

In This Episode…

Welcome to a new episode of PR 360! This week we have Peter Mahoney founder and CEO of Plannuh and former CMO of Nuance, a multi-billion-dollar leader in voice recognition. Brett and Peter talk about marketing tools, voice search and the hurdles and obstacles CMOs and marketers face in the industry. If you aspire to be a CMO, this is a great episode for you!


Time Stamps

●      [01:09] Q1: Coffee or Tea Drinker?              

●      [02:00] Q2: What excites you about tech?  

●      [03:50] Q3: Can you explain a little about Plannuh? 

●      [05:08] Q4: Are you implementing AI or machine learning?

●      [06:11] Q5: It seems like AI is being used more and more in marketing?

●      [08:23] Q6: You think team cohesion can be the problem?

●      [09:26] Q7: Were do you think PR/marketing is headed for the future?

●      [10:35] Q8: What do you think the key to relationships are in PR?

●      [11:44] Q9: Personalization in a message?

●      [12:55] Q10: What do you think is the biggest hurdles for CMOs?

●      [14:30] Q11: It seems like CMO and marketers are always the first to go in a bad economy?

●      [15:13] Q12: What are the key kpis CMOs should be focusing on?

●      [17:26] Q13: Do you think voice search overtake traditional search?

●      [19:36] Q14: Do you think marketers should use some resources for voice search?

●      [20:48] Q15: What other tools would you like to develop or see other people develop?

●      [22:25] Q16: How do you think marketers are going to have to change or adapt to new data privacy laws?

●      [25:02] Q17: What do you think is some of the biggest issues facing marketers today and in the future?

●      [25:53] Q18: Do you think marketers are going to have use more tools to get the right measurements?

●      [27:16] Q19: Do you think the messaging is going to become more holistic and personalized?  

●      [28:48] Q20: What advice do you have for future marketers and CMOs?     

●      [31:01] Q21: Final Thoughts


People and Companies, We Mentioned in the Show

●      Learn more about Peter Mahoney

●      Plannuh was our guest today.


Episode Length: 32:30

Thanks so much for tuning in. Join us again next week for another episode!


Download Options

●      Direct Download: Right-click here and click “Save As” for a direct download.

●      Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

●      If you enjoyed this episode, leave us a review!


Contact Us!

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.


Thanks for listening!

More Episodes

5/20/2020

Get the Best Advice for Media Training and Crisis Comm from CommCore’s Andy Gilman

Ep. 18
In This Episode…Media training and crisis communication are crucial for every PR pro and company. This week I am joined by Andy Gilman from CommCore. We talk about crisis comm templates, live streaming, podcasting, and how to get rid of verbal crutches.Time Stamps●[01:06] Are you a Coffee or tea drinker?●[01:57] Tell our listeners a little about CommCore?●[02:35] Did you help manage the Tylenol crisis?●[04:32] What are the biggest pain points for PR pros in 2020?●[06:24] Have you seen the message pivoting from selling a product to community building?●[08:35] Do you think PR pros are getting reacquainted with their crisis plan?●[12:16] How does someone start to write a crisis plan?●[14:19] Is there some type of quick way to create a crisis plan in a crisis?●[16:12] Do you think have templates for the major social media platforms good for a crisis plan?●[17:47] Should you have multiple templates for the same crisis?●[18:30] Is live streaming and podcasting going to be part of the crisis plan?●[20:44] Live streaming becoming a bigger part of the PR messaging plan.●[21:30] How has 2020 brought crisis comm to the forefront?●[23:54] Do you think media training will now include live streaming?●[25:36] What are some common mistakes people make when talking to the media?●[29:09] Do you think this is the right time for non-profits, governments, pharma cos, and tech companies to step up their PR presence?●[30:59] Fun Question: Are there any odd ways you stop yourself from saying verbal crutches?●[33:21] Final thoughts?People and Companies, We Mentioned in the Show●Learn more about CommCore●Andy Gilman was our guest today.Episode Length: 34:52Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
5/13/2020

Understanding Messaging and Telematics with Geotab’s Kelly Hall

Ep. 17
In This Episode…This week we talk to Kelly Hall from Geotab. We discuss our love for coffee. Why marketing and PR will always be separate and important. How holistic messaging is the best messaging, and what marketing tool would she create. It’s going to be a great episode!Time Stamps●[01:03] Are you a coffee or tea drinker?●[01:35] What excites you about PR and Marketing?●[03:08] Can you tell us a little bit about the current company you work for?●[05:12] How do you message telematics to your customers?●[07:02] How to you use a buzzword like smart cities for cities to utilize telematics?●[08:41] What are your key KPIs?●[10:38] Is analytics getting smarter or more difficult to analyze?●[11:48] Do you think you’ll add a podcast to the content mix in 2020?●[12:39] What are the key pain points for PR and marketing pro to reach their goals in 2020?●[13:56] What is one thing you wish you knew before starting your PR career?●[14:30] Do you think PR and marketing will become one?●[15:09] If you could create a marketing tool, what would you create?●[16:30] Final thoughts?People and Companies, We Mentioned in the Show●Learn more about Geotab●Kelly Hall was our guest today.Episode Length: 17:31Thanks so much for tuning in. Join us again next week for another episode!Download Options●Direct Download: Right-click here and click “Save As” for a direct download.●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
5/6/2020

Delivering Your Message In a Time of Crisis with Lakeland City Commissioner Chad Mcleod

Ep. 16
In This Episode…This week’s episode I am joined by fellow podcaster and Lakeland official Chad Mcleod. We talk about how to get your message out during a crisis and how to use the resources available for you and local governments. We talk about crisis communications, live streaming, and more!Time Stamps●[01:09] Are you a coffee or tea drinker?●[02:05] Why did you decide to run for office?●[06:51] Can you give us a brief over about your responsibilities?●[08:38] What is the process of writing a crisis plan?●[10:23] When you’re writing the crisis plan, what officials or agencies do you collaborate with?●[12:13] Do you have a spreadsheet or document of the media contacts you want to talk to first?●[13:32] Do you write your press releases before a crisis?●[14:41] Do you use different mediums to get the message out for different generations?●[16:23] Do you factor in the different social media templates for the crisis plan?●[18:50] Do you use different spokespersons or influencers to reach different generations?●[21:38] How has live streaming playing a part in the overall crisis strategy?●[23:42] Do you think businesses should be using LinkedIn live more?●[29:12] Do you think governments are going to use podcasting more for communicating with the people they serve?●[33:19] Do you think podcasting will be the new “fireside chats?”●[34:50] What other forms of digital communication have you found effective getting your message across?●[37:19] How do you combat misinformation?●[40:22] How do you handle criticism, and how do you go about implementing those changes?●[42:14] Do you have advice for other elected officials on creating a crisis plan?●[43:51] Final thoughts?People and Companies, We Mentioned in the Show●Learn more about PR & Politics●Chad Mcleod was our guest today.Episode Length: 45:08Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!