PR 360

Share

The Day and the Life of a CMO with Plannuh’s Peter Mahoney

Ep. 13

In This Episode…

Welcome to a new episode of PR 360! This week we have Peter Mahoney founder and CEO of Plannuh and former CMO of Nuance, a multi-billion-dollar leader in voice recognition. Brett and Peter talk about marketing tools, voice search and the hurdles and obstacles CMOs and marketers face in the industry. If you aspire to be a CMO, this is a great episode for you!


Time Stamps

●      [01:09] Q1: Coffee or Tea Drinker?              

●      [02:00] Q2: What excites you about tech?  

●      [03:50] Q3: Can you explain a little about Plannuh? 

●      [05:08] Q4: Are you implementing AI or machine learning?

●      [06:11] Q5: It seems like AI is being used more and more in marketing?

●      [08:23] Q6: You think team cohesion can be the problem?

●      [09:26] Q7: Were do you think PR/marketing is headed for the future?

●      [10:35] Q8: What do you think the key to relationships are in PR?

●      [11:44] Q9: Personalization in a message?

●      [12:55] Q10: What do you think is the biggest hurdles for CMOs?

●      [14:30] Q11: It seems like CMO and marketers are always the first to go in a bad economy?

●      [15:13] Q12: What are the key kpis CMOs should be focusing on?

●      [17:26] Q13: Do you think voice search overtake traditional search?

●      [19:36] Q14: Do you think marketers should use some resources for voice search?

●      [20:48] Q15: What other tools would you like to develop or see other people develop?

●      [22:25] Q16: How do you think marketers are going to have to change or adapt to new data privacy laws?

●      [25:02] Q17: What do you think is some of the biggest issues facing marketers today and in the future?

●      [25:53] Q18: Do you think marketers are going to have use more tools to get the right measurements?

●      [27:16] Q19: Do you think the messaging is going to become more holistic and personalized?  

●      [28:48] Q20: What advice do you have for future marketers and CMOs?     

●      [31:01] Q21: Final Thoughts


People and Companies, We Mentioned in the Show

●      Learn more about Peter Mahoney

●      Plannuh was our guest today.


Episode Length: 32:30

Thanks so much for tuning in. Join us again next week for another episode!


Download Options

●      Direct Download: Right-click here and click “Save As” for a direct download.

●      Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

●      If you enjoyed this episode, leave us a review!


Contact Us!

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.


Thanks for listening!

More Episodes

8/5/2020

Keeping Positive While Talking to the Media with Throughline Group’s Brad Phillips

Ep. 29
In This Episode…We talk with Brad Phillips, he is the CEO of Throughline Group and media and media training. We discuss ways to deliver data, how to keep positive when the question seems negative, and how to train your mind to be positive during an interview. Show Notes●[00:48] Are you a coffee or tea drinker? ●[01:38] What are some of the written and unwritten rules working with the media?●[04:27] How do you get clients prepared for the difficult mediums of media?●[07:15] Do you think in 2020 that preparing clients to go live on their stream? ●[08:38] Are there any ways of accurately avoiding tricks form reporters?●[11:44] How do you turn a negative question into a positive answer?●[14:08] How do you train someone to understand their verbal cues and make sure they convey a positive message?●[16:42] Most media training is about training the mind to be positive?●[18:32] How do you identify your target audience?●[21:01] How do you deliver a message that is impactful to your audience?●[22:38] How can you site data that is compelling when talking to the press?●[24:38] If you could media train anybody in history, who would you train? ●[26:34] Final thoughts People and Companies, We Mentioned in the Show●Brad Phillips was our guest today. Learn more about ThroughLine Group.Episode Length: 28:24Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
7/29/2020

Deciphering Cryptocurrency with lolli’s Aubrey Strobel

Ep. 28
In This Episode…We talk with Head of Communication at lolli Aubrey Strobel. It’s about marketers understanding the value or Twitter, elevator pitches, and how to find the best way of educating new and returning customers. We also, talk about cryptocurrency and the impact it has had during this pandemic.Show Notes●[00:45] Are you a coffee or tea drinker? ●[03:01] Tell our listeners a little bit about lolli?●[03:57] Can you give a brief introduction to cryptocurrency?●[05:53] Would the technology be blockchain? ●[07:39] How has your messaging changed from 2019 to 2020?●[09:23] It seems like 2020 has helped bring awareness to your company?●[10:59] What were your most successful promos?●[12:27]Have you seen a better strategy in promoting lolli’s Facebook group?●[13:35] So Twitter’s way of sharing info quickly is why you have a high follower count?●[14:22] Do you have any tips for PR pros on how to do giveaways well?●[15:36] Did you see a big uptick in searches for lolli?●[17:15] What did you do to capitalize on the uptick on searches for lolli?●[19:00] What is your education strategy for lolli?●[21:02] You’re trying to hit the mainstream appeal that cryptocurrency has not achieved yet?●[22:57] Do you think cryptocurrency still has a messaging problem?●[24:19] How can the cryptocurrency community have a better messaging strategy?●[27:40] What have been the most successful ways of educating people?●[29:59] Twitter is the new elevator pitch or boiler point?●[32:31] If you could create a cryptocurrency, what would it be?●[33:20] Final thoughts People and Companies, We Mentioned in the Show●Aubrey Strobel was our guest today. Learn more about lolli.Episode Length: 34:17Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
7/22/2020

Progressing Your Brands Mission and Purpose with Dynamic Signal’s Robyn Hannah

Ep. 27
In This Episode…This week’s episode of PR 360 we talk with Dynamic Signal’s Robyn Hannah about progressing the purpose and vision of your company and brand through PR initiatives. We talk about diversity, inclusion, how to implement them, and why they are important. Tune in to find out more!Show Notes●[00:41] Are you a coffee or tea drinker?●[01:57] Why did you decide to be a PR pro?●[03:57] What is IABC?●[05:38] It’s similar to PRSA?●[06:07] Would you recommend our listeners dive deep in these organizations or get their feet wet first?●[08:20] Make sure your network is great?●[10:27] What has PR taught you about PR, messaging, and branding?●[17:46] How do you avoid being canceled by cancel culture?●[24:59] 2020 seems to have taught that a crisis plan was important and maybe a diversity plan, too?●[30:30] How is the content and messaging changing since recent events?●[37:05] How can companies and personalities avoid going overboard with diversity and inclusion?●[42:14] What are some tips for small businesses to get started with diversity and inclusion initiatives?●[48:48] Livestreaming seems to get more employees involved with initiatives set forth by companies?●[51:14] Is the Oxford comma the right way to use commas?●[53:24] Final thoughts?People and Companies, We Mentioned in the Show●Robyn Hannah was our guest today. Learn more about Dynamic Signal.Episode Length: 00:00Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!