PR Trends for 2023 with Lora Metzner from Global Results Communications
On today’s episode, we get to know our new host, Tod Perry, who shares how his career in media and love of podcasting led him to PR 360. This week’s guest is Lora Metzner, the Managing Director of Global Results Communications. After looking back at the world of PR during the Dot-Com Boom, Lora looks forward to the PR trends for 2023. Here, she shares how companies can do more with less, manage negative economic news, and better communicate with audiences during a down market.
- How PR has changed since the Dot-Com Boom
- How do PR companies do more with less in 2023?
- How companies can use PR to address layoffs
- Global Results Communications annual PR media report.
0:35 New host Tod Perry introduces himself
1:35 Lora Metzner bio and introduction
2:10 Lora shares her background
3:09 What were the Dot-Com startup's attitudes toward PR during the boom?
6:25 Was it easier to maintain relationships with journalists when there were fewer publications?
8:50 What will be the big PR trends in 2023?
11:07 How has GRC recently delivered for clients with fewer resources?
13:50 How can companies use PR to protect their brands after layoffs?
17:54 How do companies create a consistent message when bad news strikes?
19:20 How important is it for companies to stick with core messaging in down times?
22:22 "Don't tell me about your grass seed. Tell me about my lawn."
23:05 How do audiences react to messaging differently in a down market?
25:46 How do you see social media changing in 2023?
27:12 How do companies choose whom they listen to on social media?
29:33 What are you most excited about for 2023?
This episode’s guest:
· Lora Metzner from Global Results Communications
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