PR 360

Share

cover art for PR Trends for 2023 with Lora Metzner from Global Results Communications

1/11/2023

PR Trends for 2023 with Lora Metzner from Global Results Communications

Ep. 154

On today’s episode, we get to know our new host, Tod Perry, who shares how his career in media and love of podcasting led him to PR 360. This week’s guest is Lora Metzner, the Managing Director of Global Results Communications. After looking back at the world of PR during the Dot-Com Boom, Lora looks forward to the PR trends for 2023. Here, she shares how companies can do more with less, manage negative economic news, and better communicate with audiences during a down market.

Key Takeaways:

- How PR has changed since the Dot-Com Boom

- How do PR companies do more with less in 2023?

- How companies can use PR to address layoffs

- Global Results Communications annual PR media report.

Episode Timeline

0:35 New host Tod Perry introduces himself

1:35 Lora Metzner bio and introduction

2:10 Lora shares her background

3:09 What were the Dot-Com startup's attitudes toward PR during the boom?

6:25 Was it easier to maintain relationships with journalists when there were fewer publications?

8:50 What will be the big PR trends in 2023?

11:07 How has GRC recently delivered for clients with fewer resources?

13:50 How can companies use PR to protect their brands after layoffs?

17:54 How do companies create a consistent message when bad news strikes?

19:20 How important is it for companies to stick with core messaging in down times?

22:22 "Don't tell me about your grass seed. Tell me about my lawn."

23:05 How do audiences react to messaging differently in a down market?

25:46 How do you see social media changing in 2023?

27:12 How do companies choose whom they listen to on social media?

29:33 What are you most excited about for 2023?

This episode’s guest:

· Lora Metzner from Global Results Communications

Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!

Join the conversation by leaving a comment!

Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

More Episodes

VIEW ALL

Be the Show, Not the Commercial with Shawn P. Walchef of Cali BBQ

Shawn P. Walchef is a podcast host, business coach, and the founder of Cali BBQ Media. Since opening the first Cali BBQ restaurant in 2008, he has grown the San Diego-area chain to 5 locations and created a global brand through the power of digital storytelling. Here, he discusses how he developed his brand by leaning into crazy, cultivating curiosity and by following his grandfather’s example.Key Takeaways:- How to tell your business's story on social media.- The importance curiosity has played in Shawn's success.- How to be fearless and "lean into your crazy."- How Shawn is putting So Cal BBQ on the map.Episode Timeline:1:20 Tod and Shawn put their NFL rivalries aside for the good of the show.2:30 What differentiates Cali BBQ from other regional BBQ?4:20 What does Cali BBQ taste like?6:00 What has Shawn learned from hosting the Restaurant Influencers podcast?8:20 “Be the show, not the commercial.”9:10 How to lean into your crazy.10:45 The power of specifics in marketing your brand.11:55 The importance that curiosity plays in Shawn's life.16:00 Shawn's unapologetic embrace of the Chargers after they left San Diego helped put his business on the map.20:00 Shawn's philosophy for creating happy employees.23:00 How does Shawn choose the stories he tells about his business?This episode’s guest:• Shawn P. Walchef• Follow him on all socials @shawnpwalchefSubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

The Current State of Robo Calls, Scams, and Customer Service with Sharon Oddy

Sharon Oddy is Vice President of Marketing and Corporate Communications at iconectiv. In her role, Sharon is responsible for global marketing and communication initiatives as well as brand management, public relations, and digital strategy. On this, her third appearance on PR 360, Sharon talks about the current state of telecommunications fraud and how the government and companies are working to make it stop.Key Takeaways:- Aggressive government action has reduced the number of robo calls.- How iconectiv is working to stop fraud- Scammers are switching from phone calls to texts.- How you can avoid being the victim of fraudEpisode Timeline2:00 What does the future look like for robo calls?3:20 Spam calls have dropped recently.4:00 Spammers are switching from robo calls to texts.5:45 Use your instincts to detect potential fraud.6:30 Tod admits he was scammed.9:50 It's human nature to be the victim of scams.10:00 Is customer service improving after the pandemic?11:30 Even Gen Z likes to talk with customer service on the phone.14:30 The cost of customer service to business15:30 How is iconectiv stopping fraud?19:00 The "maybe" option on caller ID20:20 The most compelling stories being told in the comms industry23:00 Tod's go-to copy writing adviceThis episode’s guest:• Sharon Oddy• Follow Sharon on Twitter @SharonOddySubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

How to Practice Thought Leadership with Annie Scranton of Pace PR

Annie Scranton is an expert in thought leadership and the owner of Pace PR, which represents a diverse roster of clients, including Hint Water, Fast Company, Albert, and ConsenSys. Before forming Pace PR, Annie worked for nearly a decade as a television producer, booking for major networks such as CNN, Fox News, CNBC, and MSNBC. Here, she shares how people in any industry can become thought leaders and gives some valuable tips on how to help make it happen.Key Takeaways:- Thought leadership 101.- People in all fields can become thought leaders.- How to get started practicing thought leadership.- Getting discovered as a thought leader.Episode Timeline1:30 What is thought leadership?2:30 How can businesses benefit from thought leadership?4:30 How can business owners "widen the net" and become thought leaders in tangentially related fields?7:00 Why thought leadership can be a big win in almost any field.7:30 Essential tips for growing in thought leadership.8:00 Why LinkedIn is a great place to practice thought leadership.10:30 Turning LinkedIn posts into opportunities to get third-party endorsements.11:35 When do attempts at thought leadership fail?14:00 Should brands align themselves with politics?16:00 Does "fake it 'til you make it" work in thought leadership?17:30 How do producers find thought leaders?19:15 How can thought leaders get discovered?21:00 How has her experience as a journalist become a "superpower" as a PR person?23:00 What's Pace PR looking forward to in 2023? This episode’s guest:• Annie Scranton• Find Pace PR online at PacePublicRelations.com. Subscribe and leave a 5-star review:https://pod.link/1496390646Contact Us! • Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!