PR 360

Share

cover art for Personalizing Your Message with David Span

4/1/2020

Personalizing Your Message with David Span

Ep. 11

In This Episode…

This week, we talk to David Span, CMO for Alef. We discuss the importance of messaging, relationships and personalization. We also discuss the tech behind Alef and how marketers are selling more of an idea, than a product. Let’s get personal with our messaging!

Time Stamps

● [01:05] Q1: Coffee or Tea Drinker?

● [01:43] Q2: What made you work as a PR Practitioner in the tech industry?

● [04:00] Q3: Can you give us some insights working in the tech industry as a PR Practitioner?

● [05:44] Q4: You’re always selling the idea to a person?

● [05:56] Q5: What excites about PR/digital marketing in 2020?

● [06:50] Q6: Where do you think SEM and ecommerce is going in 2020?

● [08:00] Q7: More personalized messaging?

● [08:15] Q8: Can you explain what alefedge is all about?

● [10:55] Q9: Any new marketing/PR strategies you are trying to reach people?

● [12:46] Q10: What content have you seen that works best for the audiences you are trying to reach?

● [13:45] Q11: Does social media fit within your marketing/PR strategy?

● [15:07] Q12: Are you utilizing videos and live streaming on LinkedIn

● [15:53] Q13: Are you using or testing any new content?

● [17:20] Q14: How does your technology protect user data?

● [19:52] Q15: What advice do you have for people that want to work in the PR tech industry?

● [20:50] Q16: Final Thoughts

People and Companies, We Mentioned in the Show

● Learn more about alefedge.

● David Span was our guest today.

Episode Length: 22:57

Thanks so much for tuning in. Join us again next week for another episode!

Download Options

● Direct Download: Right-click here and click “Save As” for a direct download.

● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

● If you enjoyed this episode, leave us a review!

Contact Us!

● If you want to get involved, leave us a comment!

● Visit us and give us a ‘like’ on our Facebook page!

● Follow us on Twitter.

Thanks for listening!

More Episodes

VIEW ALL

Disrupting the Fintech industry with Global Results Communication’s Karen Sorenson

In This Episode…This week on PR 360 I talk with Global Results Communication’s Karen Sorenson as we discuss Financial Tech or Fintech. We talk about the customer journey, pain points, what are or were the disruptors in Fintech, what B2B and B2C customers want, and how PR pro can play a role in the future of Fintech.Show Notes[00:51] Are you a coffee or tea drinker? [01:39] Can you give a brief explanation about Fintech?[03:01] How has the messaging differed from B2B to B2C for Fintech?[06:29] B2B Fintech is about easy of use and efficiency and B2C is about instant gratification? [07:31] Has Fintech made the financial industry more democratized?[09:08] How are the legacy banks trying to keep up with the new Fintech startups?[12:03] How can startups differentiate themselves from a Quickbooks?[15:11] How do you figure out the pain points for customers to truly be disruptive?[18:05] For startups in Fintech is about experiencing the customers' journey?[18:50] What do you think is next for Fintech, and, how can PR pros play in role in shaping the future?[23:10] What do you think about virtual banking assistance?[25:14] Fun question: If you could create any startup in Fintech or Martech which industry would you choose? [26:50] Final Thoughts People and Companies, We Mentioned in the ShowKaren Sorenson was our guest today. Learn more about Global Results Communications.Episode Length: 28:13Thanks so much for tuning in. Join us again next week for another episode!\Download OptionsListen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!If you enjoyed this episode, leave us a review!Contact Us!If you want to get involved, leave us a comment!Visit us and give us a ‘like’ on our Facebook page!Follow us on Twitter.Thanks for listening!

The Year of the Pivot with Zendesk’s Paige Young

In This Episode…We talk with Zendesk’s Paige Young about their product, messaging, and customer service. We also talk about Service as a Subscription or SaaS, churn, how to pivot, and learn from 2020.Show Notes●[00:46] Are you a coffee or tea drinker? ●[01:22] Can you explain what Zendesk is all about?●[02:32] What is your main differentiator when it comes to your competition?●[05:13] How has Zendesk made it easier for PR pros to communicate with customers? ●[07:05] Are you seeing instant gratification amplified in 2020? ●[08:36] How are you pivoting away from customer service to customer excellence?●[11:01] How has worked with Adobe helped with Zendesk with SaaS?●[13:46] Can you explain to people what churn is all about?●[15:14] Do you have effective ways of keeping churn at a low rate?●[16:58] Would deliver an effective solution to a customer’s problem help as well?●[17:46] What do you think is the future of SaaS?●[19:24] Customer also wants multiplatform apps for a more connected environment?●[20:02] What are some takeaways you’ve learned from 2020?●[22:19] How will you apply what you’ve learned to 2021?●[23:55] If you could create one feature for Zendesk, what would it be?●[24:53] Final Thoughts People and Companies, We Mentioned in the Show●Paige Young was our guest today. Learn more about Zendesk.Episode Length: 26:13Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!

Transparency, Mondays, and Digital Workflows with monday.com’s Leah Walters

In This Episode…We discuss why monday.com is named after Monday, what has changed in comm plans since 2020, why education collateral is crucial, and how PR pros can use Transparency in their comm plan in 2021.Show Notes●[00:33] Are you a coffee or tea drinker? ●[01:00] Can you explain a little bit about Monday.com?●[02:42] Has digital workflow programs exploded this year and what messaging has helped make them popular in 2020?●[03:59] What is the key differentiator that makes you number one? ●[06:15] Making Monday.com accessible to the non-tech-savvy customers●[06:51] What have been some of the surprising feedback you go this year?●[08:04] Has your product or feature launches accelerated in 2020?●[08:38] Did you and your comm team have to pivot from your original plan in 2020?●[09:48] Did you add more to education collateral?●[10:46] Have you seen templates on Monday.com become popular or are custom templates more popular?●[11:08] How has your plan changed from 2020 to 2021?●[12:01] How have your internal communications changed?●[13:01] Have you seen which one has worked better than others?●[14:04] Would you consider doing an internal podcast or live streaming?●[15:28] What is one thing PR pros should take away from 2020?●[16:30] Is transparency what PR pros should take into account for 2021?●[16:56] If you could create any new feature for Monday.com what would it be?●[17:50] Any final thoughts for our listeners? People and Companies, We Mentioned in the Show●Leah Walters was our guest today. Learn more about monday.com.Episode Length: 18:35Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!