PR 360

Amanda Proscia is the Chief Operating Officer and Co-Founder of Lightspeed Public Relations/Marketing. Here, we discuss her new book, “PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image.” The book provides an insider perspective on getting the most out of an investment in a public relations agency. It also provides great insights on how PR works, when it fails, and how to course-correct as the story changes. Key Takeaways:- Answers to common questions about PR- The "3 I" formula- Why do we need to keep making the case for PR?Episode Timeline:1:30 What inspired Amanda to write "PR Confidential"?3:15 Are tech people open to learning about PR?4:15 The difference between PR and advertising?5:15 PR is more than writing press releases6:15 The "3 I" formula for newsworthiness7:30 What is good thought leadership?10:00 Why do we have to keep selling the idea of PR?13:45 Why "PR Confidential" is written like an advice column15:00 The "confidential" parts of Amanda's book16:24 The PR elevator pitch 18:00 "PR Confidential Part 2: The sequel"This episode’s guest:• Amanda Proscia on LinkedIn• Download "PR Confidential" for free at Lightspeed PR and MarketingSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Juan Alanis is the CEO and founder of Big Oak Tree Media, an award-winning agency with over 30 years of combined history in marketing and communications. He's also the host of the "In the Business" podcast with his wife, Anjelica Cazares, and the executive producer of the "Latina Leadership" podcast. Here, he discusses how to speak authentically to diverse communities, how to make effective social media posts, and what it’s like being the middle child of 7.Key Takeaways:- How to market to diverse audiences- How to create successful social media posts- The benefits of having diverse team membersEpisode Timeline:1:30 What's it like being the middle child of 7?3:30 The importance of listening to clients6:15 What do marketers get wrong when speaking to diverse audiences?8:30 Speaking to diverse audiences authentically10:00 Connecting to audiences through baseball12:30 How diverse team members can help you deliver an authentic message15:00 The 15-year-old test17:30 What makes a great social media post20:00 What has Juan learned as a podcast host and producerThis episode’s guest:·        Juan Alanis·        Big Oak Tree Media·       "In the Business" podcast·       "Latina Leadership" podcastSubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Megan Prock McGrath is the Managing Director at MacDougall, where she provides clients with corporate communications counsel to help them elevate their voices in the industry. She is passionate about healthcare solutions for today's pressing problems, particularly those designed to lower costs, improve care, and serve vulnerable populations. Here, Megan discusses the impact of the COVID-19 pandemic on the industry, shares insights on effective messaging for clinical trials, and addresses the healthcare issues faced by the LGBTQ+ community.Key Takeaways:- COVID-19 increased public awareness of drug development - Effective messaging for clinical trials- The LGBTQ+ community faces challenges in healthcare accessEpisode Timeline:1:50     The Impact of COVID-19 on biotech communication3:30     Is the public more informed about the world of biotech post-COVID?6:30     Effective messaging for clinical trials7:15     How to appeal to clinical trial participants11:20  The challenges of accessing Capital in a bear market14:15  Healthcare challenges in the LGBTQ+ community16:40  The controversy surrounding gender-diverse care20:10  The impact of AI on biotech communication21:45  AI and ethicsThis episode’s guest:Megan Prock McGrath on LinkedInMacDougall AdvisorsSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Gini Dietrich is the founder of the influential Spin Sucks blog and author of "Spin Sucks: Communication and Reputation Management in the Digital Age." For the past 18 years, she has run and grown the Arment Dietrich agency, and currently hosts 3 podcasts, "Spin Sucks," "Inside PR," and "The Agency Leadership Podcast." Here, Gini shares how Spin Sucks went from a blog to a movement and explains why thought leaders must stand for something.Key Takeaways:- The Spin Sucks story- Why thought leaders should be bold- Why Gini loves AIEpisode Timeline:2:00    How to come up with podcast ideas3:20    Why is Taylor Swift a great marketer?5:00    How Spin Sucks grew from a blog to a movement7:00    Why ethics is the backbone of Spin Sucks9:15    How to define results with a client10:15 The PESO model13:15 The importance of creating authority and trust14:00 Gini on thought leadership17:00 Gini's thoughts on AIThis episode’s guest:·        Gini Dietrich·        Spin Sucks.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Dawn Jordan Jones is the Brand & Communications Manager for the Information Technology Senior Management Forum (ITSMF), an organization that works for barrier-free opportunities for Black technology leaders. She’s also the CEO of 29Eleven Media, which helps businesses and ministries market their truth. Here, Dawn discusses the importance of inclusivity in tech and how faith-based organizations are adopting modern marketing and social media solutions.  Key Takeaways:·        How ministries are embracing social media·       The importance of inclusivity in tech·        Marketing challenges that ministries face in 2024  Episode Timeline:2:10   What’s the most significant barrier to Black people entering senior levels in the tech world?3:00   The importance of learning soft skills to rise in the tech world5:00   Which strategies are effective at making tech more inclusive?7:00   The benefits of inclusivity in the workplace8:30  The most inspiring story to come out of ITSMF11:00 What if we had more organizations like ITSMF in the past?13:30 What types of challenges do ministries face in 2024?15:30 Bringing churches into the modern world through technology17:30 How churches are using social media to spread The Word19:10 The Marketing Your Truth for Businesses system  This Episode’s Guest: ·        Dawn Jordan Jones ·        Information Technology Senior Management Forum ·        Black Tech Execs  Subscribe and leave a 5-star review:https://pod.link/1496390646 Contact Us!·        Join the conversation by leaving a comment!·        Drop us a line at pr360@globalresultspr.com.·        Follow Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn! Thanks for listening! 

Louis K. Gump is a business builder, transformational leader, and pragmatic optimist. He is the president of Cambian Solutions, which focuses on excellence in innovation, business growth, and team performance. Earlier in his career, he presided over award-winning mobile businesses at The Weather Channel and CNN served as CEO of two digital media firms and led Cox Media. Here, he discusses his recently released book, “The Inside Innovator: A Practical Guide to Intrapreneurship,” and how to find greater fulfillment at work. Key Takeaways:·        The importance of intrapreneurship ·        How to become an intrapreneur·        Avoiding burnout at work  Episode Timeline: 1:45    Louis’ love of aviation3:00    Where does the concept of intrapreneurship come from?4:30    The birth of Louis’ book5:10    What is an intrapreneur?7:05    Why is intrapreneurship important?9:10    Intrapreneurs are all around us11:00  How to be more fulfilled at work through self-knowledge.14:30  How love of work can lead to burnout15:20  How can professional organizations help us develop?18:00  The early days of mobile development20:30  Louis’ thought leadership philosophy This episode’s guest:  ·        Get the book or contact Louis at LouisGump.com  Subscribe and leave a 5-star review:https://pod.link/1496390646 Contact Us!·        Join the conversation by leaving a comment!·        Drop us a line at pr360@globalresultspr.com.·        Follow Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn! Thanks for listening! 

Paul Cohen runs Milk & Honey PR’s North American business and brings three decades of experience shaping vital conversations in ways that matter. A trusted communications advisor to executives and teams across three continents, Paul has represented multinational corporations, start-ups, industry associations, sovereign governments, and non-profit organizations. Here, he talks about Milk and Honey’s viral vase story, working in important halls of government, and the importance of “nurturing” brands. Key Takeaways:·        How to influence altruism·        The PR behind a viral vase story·        How to nurture a brand  Episode Timeline:1:20   What brought Paul to some of the world's most prestigious halls of government?4:15   How to persuade the public to support environmental issues6:00  The state of journalism in 20248:45   Milk and Honey’s viral vase story12:45 The client's take on the vase story      14:30 You can’t force things to go viral15:20 The importance of “nurturing” brands17:30 How do you hit the zeitgeist “right on the nose”?19:10 Do all brands need a purpose?21:50 Are brands pulling back from social justice activism?  This episode’s guest: ·        Email Paul Cohen at Paul@MilkandHoney.com·        Paul Cohen on LinkedIn·        Paul Cohen on X  Subscribe and leave a 5-star review:https://pod.link/1496390646 Contact Us!·        Join the conversation by leaving a comment!·        Drop us a line at pr360@globalresultspr.com.·        Follow Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn! Thanks for listening! 

Andrew Staub is a journalist-turned-PR-pro with 15 years in the communications industry. He is the communications manager for Rite Aid Healthy Futures, a nonprofit grantmaking organization affiliated with the Rite Aid retail pharmacy chain. Here, Andrew shares how he worked to rebrand Rite Aid Healthy Futures and why he wouldn’t let a multiple sclerosis diagnosis stop him from pursuing his goals. Key Takeaways:·        The frustrations of being a writer·        Rebranding Rite Aid’s Healthy Futures initiative·        Andrew Staub's personal journey with multiple sclerosis Episode Timeline:1:10     The frustrations of being a writer3:45     The joy of creative inspiration4:55    How to keep the creative juices flowing7:00     The challenges of paywalls in the news industry9:45     Andrew’s solution to paywalls10:50  The Rite Aid Healthy Futures rebrand15:30  The Strengthening Cities initiative16:55   The importance of doing good work in the community18:00   Andrew’s MS diagnosis wouldn't stop him from pursuing his goals.22:00   How having kids can change your productivity This episode’s guest:• Andrew Staub on LinkedIn• Rite Aid Healthy Futures Subscribe and leave a 5-star review:https://pod.link/1496390646 Contact Us!·        Join the conversation by leaving a comment!·        Drop us a line at pr360@globalresultspr.com.·        Follow Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn! Thanks for listening! 

Michael Axman and Jake Fleshner are the founders of The Nucleus Network, a group of highly vetted and seasoned professionals across diverse industries. The network includes tech founders, VC legends, real estate moguls, brand experts, e-commerce wizards, agency owners, festival producers, influencers, and more. Here, Michael and Jake talk about how they created the network and discuss the mindset that’s necessary for success.  Key Takeaways:·        The importance of curiosity in business·        How to build a network·        The power of networks Episode Timeline:2:30     What inspired the creation of The Nucleus Network?             4:00     What’s the network’s goal?6:02     What will complete The Nucleus Network?8:00     What are the lessons that Michael and Jake have learned creating the network?10:10   Learning the language of businesses within the network11:45  The importance of curiosity in business13:00  How to leverage The Nucleus Network15:15   Michael and Jake’s roles within the network18:40   A family interruption21:50   The Nucleus brand philosophy                                                                                                         This episode’s guests:• Michael Axman and Jake Fleshner on LinkedIn• The Nucleus Network Subscribe and leave a 5-star review:https://pod.link/1496390646 Contact Us!·        Join the conversation by leaving a comment!·        Drop us a line at pr360@globalresultspr.com.·        Follow Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn! Thanks for listening!