Share

cover art for Navigating a New Age of Scams with Chris Drake of iconectiv

PR 360

Navigating a New Age of Scams with Chris Drake of iconectiv

Ep. 257

Chris Drake is the Senior Vice President at iconectiv, where he is responsible for internal and external technology initiatives, including emerging opportunities in mobile content, cybersecurity, and virtualization. Here, Chris explains how scammers are adapting to AI, recent regulations on robocalls, and the rise in text fraud.


 Key Takeaways:

- Scammers are increasingly using text messages instead of robocalls

- Understanding the new wave of scam tactics

- How scams are affecting businesses


Episode Timeline:

1:45  The rise of text scams

4:00    How do scammers break into iPhones?

6:45    How to protect your smartphones from scammers

8:15    How to protect your cryptocurrency

10:15 Current government actions against robocalls

14:00  Will there be fewer robocalls in 2025?

17:00 AI is making it more affordable for scammers to target their victims

18:30 Data breaches are helping scammers

20:30 Scammers are entering the real world

22:00 The Liam Neeson scam


This episode’s guest:

• Chris Drake on LinkedIn

 iconectiv's website



Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!


•            Join the conversation by leaving a comment!

•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

More episodes

View all episodes

  • 260. Communications in the World of Education with Kristine Frech

    24:58||Ep. 260
    Kristine Frech is Vice President of Corporate Communications at Amplify, a leading New York City-based curriculum company. Before joining the Amplify team, Frech was the Vice President of National and Strategic Communications at Teach For America (TFA) and served as advisor to then Governor Gina Raimondo as the Governor pursued a universal pre-K program. Here, she shares how to communicate with the education world and reminisces about her work with Governor Raimondo in Rhode Island. Key Takeaways:- Post-pandemic education challenges- Tips for PR in education- Kristine's work with Governor Raimondo of Rhode IslandEpisode Timeline:1:45 Where does Kristine get her passion for education?2:55 How widespread is inequality in education?4:20 Amplify’s mission6:10 Kristine's favorite Amplify curriculum7:45 Amplify's post-pandemic challenges9:45 Amplify's literacy data11:00 Who's Kristine's target audience14:45 Three lessons for someone new to education16:30 Jargon in education18:30 Kristine's favorite memories working with Governor RaimondoThis episode’s guest:• Kristine Frech• Amplify on Instagram • Science of Reading podcast• Beyond My Years podcastSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!
  • 259. Unlocking Elite-Level Communications with Anne Green

    30:53||Ep. 259
    Anne Green is the CEO and principal at G&S Integrated Marketing Communications Group. She is passionate about providing counsel to clients in sectors such as healthcare, professional services, and financial services and is an accomplished media trainer and speaking coach. Here, she takes a deep dive into the world of media training and shares the skills that make people great communicators.  Key Takeaways:- Media training 101- How COVID drove the need for media training- The mystery of charismaEpisode Timeline:2:00 The most common problems Anne corrects during media training4:00 The importance of creating understanding4:45 Can you teach authenticity?7:15 The importance of self-awareness9:30 How Anne's lifelong love of singing affects her media training12:00 Why do people trail off when speaking?15:15 The mystery of charisma18:20 People who can manage the energy of the room22:00 Has Zoom driven more people to media training26:00 The importance of being heardThis episode’s guest:• Anne Green on LinkedIn• G&S Integrated Marketing Communications GroupSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!
  • 258. Authenticity in Leadership with April White of Trust Relations

    30:03||Ep. 258
    April White is the CEO of Trust Relations, which she founded after working for legacy PR firms, including Weber Shandwick, Edelman, and Rubenstein PR. She is also the host of the "PR Wine Down" podcast and an official TEDx speaker. Here, she discusses how she developed the skills to be an authentic leader and why it's essential for agencies to "do what you say before you say what you do." Key Takeaways:- April's approach to leadership- Why leaders should exemplify their brands- Managing assertive and introverted employeesEpisode Timeline:2:00 What April's menagerie of animals taught about leadership5:30 How leaders deal with assertive employees and introverts8:45 How April developed her leadership style10:15 Developing an authenticity in leadership12:30 Tod's aversion to managing people14:00 Do what you say before you say what you do 18:00 Why brands need to engage in two-way conversations20:00 Are brands changing how they respond to negative social media feedback23:45 Why leaders need to exemplify their brands26:00 Lessons April has learned from doing the "PR Wine Down" podcastThis episode’s guest:• Email: April@TrustRealtions.Agency• TrustRelations.Agency• Trust Relations on Instagram
  • 256. Everyone Needs a Personal Brand with Paige Arnof-Fenn

    26:55||Ep. 256
    Paige Arnof-Fenn is the founder and CEO of global branding and marketing firm Mavens & Moguls, based in Cambridge, Massachusetts. Her clients include Microsoft, Virgin, The New York Times Company, Colgate, venture-backed startups, and non-profit organizations. Here, Paige discusses why it's vital for everyone to have a personal brand and how to stay relevant in a constantly changing media landscape. Key Takeaways:- The benefits of tai chi- Why everyone needs a personal brand- Finding your brand's core valuesEpisode Timeline:1:30    Paige's love of tai chi3:00    The benefits of tai chi5:30     Tai chi is a walking meditation6:45    Why everyone needs a personal brand8:00    If you're not online, you're invisible9:00    Pick your platform10:00 How blogs can go wrong12:20 Finding your core values14:45 Your brand is like an artistic voice16:00 Brands are financially valuable17:30 The new importance of humanity 19:45 How does Paige stay relevant?22:00 The importance of awarenessThis episode’s guest:• Paige Arnof-Fenn on LinkedIn• Mavens & MogulsSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!
  • 255. 2024: The Year in Thought Leadership

    23:37||Ep. 255
    Thought leadership was a significant theme on "PR 360 " throughout 2024. So, to close out the year, we gathered insights on the subject from a diverse group of guests from every facet of the PR industry. Recognizing that we can all use some help expressing our ideas, we've compiled 10 of our favorite tips and tactics to help inspire even better thought leadership throughout the PR and beyond in 2025.Key Takeaways:- What thought leadership means to 10 "PR 360" guests- How to be a better thought leader- Things thought leaders get wrongEpisode Timeline:2:10    April White, CEO and founder of Trust Relations3:20     Louis K. Gump. president of Cambian Solutions5:20    Gini Dietrich, founder of the influential Spin Sucks blog8:40    Amanda Proscia, COO and Co-Founder of Lightspeed Public Relations/Marketing10:00  Grace Keith Rodriguez, CEO of Caliber Corporate Advisers12:10 Dominick Miserandino, founder of TheCelebrityCafe.com14:00 Dana Maruffo, Senior Manager of Global PR and Communications for BigCommerce17:00 Jacqueline Long, President of Evins PR18:45 Amy Jackson, founder of TaleSplash21:10 Ekaette Kern, CEO and Head of Brand Consulting at TENET ConsultancySubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!
  • 254. How to Sell Your Agency with Punctuation's Jonathan Baker

    22:30||Ep. 254
    Jonathan Baker is the head of M and A at Punctuation, a small advisory practice that helps firms with positioning, lead generation, benchmarking, valuation, and succession planning. Here, he shares the inside scoop on how to sell an agency and determine its worth. We also discuss two topics near and dear to Jonathan's heart: Australian shepherds and craft beer. Key Takeaways:- Common mistakes in creative firms- When to sell an agency- How to evaluate your agencyEpisode Timeline:1:15 The perils of living with an Australian shepherd2:30 How Punctuation helps media companies with positioning and benchmarking4:00 Considering the owner's lifestyle during the M and A process5:00 Selling a business to the right person6:45 Is there a common positioning pivot agencies are making these days?7:15 The importance of finding your niche8:30 How expertise affects pricing 9:10 The biggest mistakes creative firms are making these days10:15 How an owner's role evolves over time 12:35 When is it time to sell?15:15 The emotional toll of the M and A process17:45 The importance that EBITA plays in the evaluation 19:30 Jonathan's favorite craft brewThis episode’s guest:• Jonathan Baker• Get free resources at Punctuation.com/PR360Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!
  • 253. Living the Wahoo's Way with Wing Lam

    28:32||Ep. 253
    Wing Lam is the eldest of the three founding brothers of Wahoo’s Fish Taco, with over 30 years of experience in the restaurant industry. Beyond business, Wing is actively engaged in philanthropy, serving on the boards of organizations like Share Our Strength and the Surfrider Foundation. On his fourth “PR 360” appearance, he discusses what it means to live the Wahoo's Way, shares the secret of Mr. Lee's sauce, and discusses current restaurant business trends. Key Takeaways:- The latest from the Cali Love Drop- What it means to live the "Wahoo's Way"- The rise in popularity of Asian foodEpisode Timeline:1:50 The mystery of Wahoo's amazing Mr. Lee's sauce3:50 What does it mean to live the Wahoo's Way?7:50 Has Kelly Lam's mindfulness rubbed off on Wing?9:15 How food affects your sense of being10:00 Accepting the challenges of life12:00 Current trends in the restaurant business14:15 Filipino food is becoming more popular16:20 A new food offering at Wahoo's17:15 The state of the Beach Boys' collaboration18:40 The latest news with the Cali Love Drop20:10 Did 2024 turn out as expected?24:45 Tod's old job with Frosty, Heidi and FrankThis episode’s guest:• Wing Lam on LinkedIn• @WahoosWing• Email: Wing.Lam@Wahoos.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!
  • 252. Merging Misfit Ideas and Creators to Amplify Brands with Lizzy Bilasano

    25:15||Ep. 252
    Lizzy Bilasano is the Vice President and Head of Creative strategy at Whalar Group, a company built for the creator economy to inspire a new order in the marketing, advertising, and media landscape. Lizzy also once ran operations and marketing for a dance company while simultaneously being an active company dancer and student. Here, she shares how creators can build communities and how Whalar Group puts creators at the center of its projects.Key Takeaways:- Lizzy’s journey from dancer to creative strategist- How to merge misfit ideas into something new- Why creators should co-create with their audiencesEpisode Timeline:1:30    How did Lizzy go from being a dancer to a creative strategist?3:15    Creators are characters5:15    How Lizzy merges misfit ideas to create something new8:30    How does Lizzy find niche creators10:35 Whalar Group's 4 C's12:00 Creators need to build spaces for their audiences16:15 What separates Whalar Group from the competition?17:42 Keeping up with creator trends20:15 Creators should co-create with their audience21:30 Lizzy's social media dietThis episode’s guest:• Lizzy Bilasano on LinkedIn• Whalar Group's websiteSubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!