PR 360

Share

How to Listen and Deliver those Cultural Moments with Taco Bell’s Senior Manager of PR and Brand Experience Matt Prince

Ep. 97

In This Episode…

We talk with Matt Prince about the impact of Taco Bell on the culture. We talk about what it goes into creating cultural moments, how listening affects those moments, how to change it when it needs to change, and helping young PR pros.

 

Show Notes

·      [01:01] Are you a coffee or tea drinker?

·      [02:45] Can you summarize your expertise?

·      [04:59] How did your team create these cultural moments?

·      [08:32] Did you use tools to listen to those touch points?

·      [10:50] Do you listen to some social networks more than others?

·      [12:30] How do you enact those cultural phenomena?

·      [14:52] Is there a way of figuring out course corrections?

·      [16:37] How do you continue to keep Taco Bell on trend?

·      [18:15] How has the pandemic changed the way Taco Bell does earned media?

·      [21:23] How should young PR pros be successful in today’s industry?

·      [26:29] Should young PR pros be a part of PRSA and PRSSA?

·      [27:57] Fun question: If you could create a new food item for Taco Bell, what would it be?

·      [28:53] Final thoughts


People and Companies, We Mentioned in the Show

·      Matt Prince was our guest today. Learn more about Taco Bell.


Episode Length: 29:28

Thanks so much for tuning in. Join us again next week for another episode!


Download Options

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!


Contact Us! 

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.

 

Thanks for listening!

More Episodes

8/10/2022

Product Marketing in the Age of Inflation with Brandt Hill

Ep. 133
In This Episode…It is important to position your marketing strategies to potential customers to interest them in purchasing your products and services. In this week’s PR 360, we talk with Brandt Hill about product marketing, the jitters, inflation, being creative, and more! He is Director of Product Marketing at Salesforce. A little about Brandt:Brandt is an experienced Product Marketer with expertise in go-to-market strategy, sales programs, messaging, events, and creative campaigns and activations. Other professional experiences include finance, international business, and project management. He received an MBA from the Marshall School of Business at the University of Southern California.Show Notes·[01:25] Are you a coffee or tea drinker?·[01:58] Can you summarize your expertise?·[03:24] How has product marketing changed since the pandemic?·[05:32] How has inflation hurt SaaS industry?·[07:37] New way to charge customers?·[08:15] New way to message for the SaaS industry?·[09:19] Are we getting more creative in product marketing?·[11:44] The press release of content effect.·[12:29] Using a variety of different content and platforms for content marketing?·[14:02] Are we going to see more product marketers scale down products due to inflation?·[16:05] What’s going to be the future of product marketing?·[17:24] Fun question: If budget was unlimited what would you spend it on for product marketing?·[18:06] Final thoughtsPeople and Companies, We Mentioned in the Show·Brandt Hill was our guest today.Episode Length: 18:58Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!
8/3/2022

Finding Your Purpose in Writing and Life with Stephanie Solomon

Ep. 132
In This Episode…In this week’s PR 360, we talk with Stephanie Solomon about writing books, self-publishing, purpose over profit, and more! She is a coach, hypnotherapist, and author. More of an "about me" would be an entrepreneur of all sorts. Stephanie owns a travel franchise, works full-time at an orthodontic office, and is a part-time coach in the dental field. She's also a hypnotherapist, helping people with anxiety and addictions. Last, Stephanie writes children's books that she donates a portion to the breast cancer research and education, children with cancer, and her pending 501c3 called Luna's Light. Show Notes·[01:20] Are you a coffee or tea drinker?·[01:30] Any favorite coffee creamers?·[01:51] Can you summarize your expertise?·[02:27] What is your writing process?·[04:24] How has your writing process changed for future books?·[05:57] How can they implement this in their own life?·[07:06] Do you have strategies to get book reviews?·[09:17] How did you write three books?·[13:32] Do you think writers should self-publish?·[16:00] Finding a platform built for indie authors?·[18:57] Learning through failure.·[19:38] Can you explain purpose over profit?·[24:20] How do you manage writing books and work on other projects?·[26:57] Fun question: What is one book you think everyone should read once?·[28:32] Final thoughtsPeople and Companies, We Mentioned in the Show·Stephanie Solomon was our guest today.Episode Length: 29:43Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!
7/27/2022

How to Create Events and Communication for Wellness with Kelly Lam

Ep. 131
In This Episode…In this week’s PR 360, we talk with Kelly Lam, Founder of The Whole Purpose and Wellness Expert, about wellness communication, events, dogs, healthy competition, and more!. A little about Kelly:Kelly Lam is a wellness expert and founder ofThe Whole Purpose, a company that offers individuals and corporations an innovative approach to physical and emotional wellbeing throughmindful wellnessandpurposeful communication.The Whole Purpose creates customized wellness programs for corporations and hosts community wellness events, all driven by Kelly’s passion to help others live healthy lives.Show Notes·[01:32] Are you a coffee or tea drinker?·[02:17] Can you summarize your expertise?·[03:24] How does wellness communication differ from traditional communication?·[04:08] How can PR pros implement this into their company?·[05:17] How can they implement this in their own life?·[05:59] Is wellness more difficult when many people are working from home?·[07:26] Does planned events help with wellness?·[09:09] How can PR pros persuade their companies to commit to wellness and wellness communication?·[10:00] Making events as accessible as possible?·[10:53] What are some tips for PR pros to start wellness communication?·[12:33] Having a healthy competition using Google and Apple health?·[13:54] Dogs and kids help with wellness.·[14:34] What is the future of PR when it includes wellness?·[22:05] Are there nonprofits that PR pros can work with for wellness initiatives?·[24:22] Fun question: If you could write a book about anything, what would you write?·[25:06] Final thoughtsPeople and Companies, We Mentioned in the Show·Kelly Lam was our guest today.Episode Length: 27:13Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!