PR 360

Share

How Everything has Changed with Topgolf’s Kara Barry

Ep. 30

In This Episode…

We talk with Kara Barry, she is the Head of Communications at Topgolf. We discuss how to be flexible, why everything has changed, how to keep your business in the customer’s mind without being selly, and favorite golf courses!


Show Notes

●      [00:46] Are you a coffee or tea drinker?                  

●      [01:10] How has worked in pizza delivery and fast food brands helped you in your position today?           

●      [02:09] Has external and internal communications been blurred over the years?  

●      [02:02] Should PR pro write internal comms like external comms?

●      [03:02] How has company reputation changed in 2020?

●      [03:38] Are some practical ways PR pros can build or maintain that trust?

●      [05:15] Should companies start caring about shifts in society?

●      [06:45] How have recent events changed the golfing industry?

●      [08:19] During the pandemic how did you keep your brand in the customer’s mind?

●      [10:57] Did you see benefits to changing your messaging to be more educational?

●      [13:03] Were you surprised by the sudden uptick in downloads of your game?

●      [14:32] Did most of your communication strategy revolve around the game Topgolf created?

●      [17:18] Did you utilize other live streaming sites?

●      [19:57] How has the future of communications strategy changed in 2020?

●      [21:14] Fun question: If you could golf anywhere in the world, where would it be? 

●      [21:56] Final thoughts


People and Companies, We Mentioned in the Show

●      Kara Barry was our guest today. Learn more about TopGolf.


Episode Length: 23:17

Thanks so much for tuning in. Join us again next week for another episode!


Download Options

●      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

●      If you enjoyed this episode, leave us a review!


Contact Us! 

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.


Thanks for listening!

More Episodes

9/16/2020

How to Craft the Right Messaging for Cybersecurity with Zadara’s Lauren Koszarek

Ep. 35
In This Episode…We talk with Zadara’s Vice President of Communications Lauren Koszarek about everything you need to know about cybersecurity. It’s a great episode giving PR pros tips and tricks to craft better messaging around these topics and how to better protect the company PR pros work for. Show Notes●[01:00] Are you a coffee or tea drinker?●[01:10] Any favorite ones (coffee)?●[01:25] What are your most interesting stories in the cybersecurity industry?●[02:54] You mentioned “black hats,” are there different kinds of “hats?”●[03:51] Where do you PR pros fall short when it comes to crafting messaging around cybersecurity?●[05:46] Are there ways PR pros can build that trust?●[07:06] Has crafting better messaging around cybersecurity is the cause of high profile data breaches?●[08:20] How can PR pros make a compelling story without being boring?●[09:40] How can PR pros make compelling stories with influencers in the cybersecurity industry?●[10:27] Is it different working with hackers as influencers than any other industry?●[11:17] Do you have tips for PR pros to write a better crisis plan for cybersecurity?●[14:10] How can brands educate their customers better about how they are protecting their data?●[15:29] How can small e-commerce sites message to their customers on how they are protecting customer’s data?●[16:58] How do PR pros educate their employees about cybersecurity?●[18:26] For PR teams what are some best practices to better protect social media accounts?●[19:41] Who is your favorite tech inventor/hacker? ●[20:19] Final thoughts? People and Companies, We Mentioned in the Show●Lauren Koszarek was our guest today. Learn more about Zadara.Episode Length: 22:19Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
9/9/2020

Understanding and Using Big Data to Craft Better Stories with Global Results Communication’s Casey Bush

Ep. 34
In This Episode…We talk with Global Results Communications’ Casey Bush about big data. We discuss how big data has changed the PR industry, how PR pros can better use it, and why it’s important to have a human touch as well. Show Notes●[00:39] Are you a coffee or tea drinker?●[01:13] How has big data changed PR and marketing?●[03:58] Has there been better data for PR and marketing pros to using?●[05:47] Big data has become more complex since 2019?●[07:18] Has the pandemic made PR pros better at understanding big data?●[10:56] Has machine learning or AI helped with deciphering big data?●[13:25] Should new and veteran PR pros learn skills to better understand big data?●[14:42] PR pros should have a vision and niche themselves to understand big data?●[15:26] Making a compelling story about the data will help get the message across to bosses?●[16:09] How can PR pros craft a story or message to get customers going to the physical location?●[18:24] Is it also using Google My Business as well?●[20:03] Could new shopping trends as curbside pickup integrate with big data?●[20:56] Where is big data going to lead PR and marketing in the future?●[22:39] Will big data play a bigger role in helping PR pros craft better messages? ●[23:48] If you could create any tools for PR pros to understand big data better, how would you build it? People and Companies, We Mentioned in the Show●Casey Bush was our guest today. Learn more about Global Results Communications.Episode Length: 25:06Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
9/2/2020

Freelancing is the Future with Toptal’s Simon Sproule

Ep. 33
In This Episode…We talk with Toptal’s Simon Sproule about the freelancing industry. We discuss the future of the freelancing industry, how the pandemic has changed work, if people should go into freelancing, and more! Show Notes●[00:40] Are you a coffee or tea drinker? ●[01:09] Can you explain Toptal to our audience?●[02:09] How do change people’s mindset about freelancing sites? ●[03:17] Is your key difference is getting the top talent and trials? ●[04:03] What is the best communication initiative that has worked for Toptal?●[06:02] Have you seen a big uptick in businesses searching for freelance remote workers?●[06:49] What outreach initiative has worked for Toptal?●[07:54] Do you think the freelancing industry has grown stronger since the pandemic?●[08:58] How have you seen the top freelance message themselves?●[09:58] Is it a good time for people to go into freelancing?●[11:04] What communications strategies do you use to communicate to shareholders?●[13:07] What do you think are some hurdles for freelancers?●[14:40] If you could freelance for anyone in history, who would it be? ●[15:13] Final thoughts People and Companies, We Mentioned in the Show●Simon was our guest today. Learn more about Toptal.Episode Length: 16:30Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!