PR 360

Share

How Events and PR Agencies are Changing with Blast PR Warren Pickett

Ep. 69

In This Episode…

We talk with Blast PR’s Warren Pickett about what has been going in the events industry, how 2020 made a lasting effect on it, what the future holds for events, what the role of PR agencies look like, and what the next evolution of PR agencies look like.


Show Notes

·      [00:46] Are you a coffee or tea drinker?                

·      [01:20] Can you give a little more information about your expertise?               

·      [03:11] What is your take on virtual events?                      

·      [03:58] There seems to be a working person event tier that came out of the pandemic?

·      [05:05] Event coordinators have figured out how to use virtual events?

·      [06:09] Have people missed physical events?

·      [07:33] What can you expect from the new trends coming to event planning?

·      [08:48] How are hybrid events going to work?

·      [10:17] Are we going to see a rise in omnichannel event strategy?

·      [11:34] What role will PR agencies play in “events 2.0?”

·      [12:32] Will we start to see a mostly digital world?

·      [14:09] Should PR agencies build up their influencers?

·      [16:22] What will the result be from pivoting last year?

·      [18:17] Will PR agencies play more of a role as content creators?

·      [19:55] Will PR agencies hire more freelancers to create the content?

·      [21:01] Are PR agencies starting to figure out how to utilize podcasts?

·      [23:07] What is the next evolution of PR agencies?

·      [24:50] If you could create an event for yourself, what would it be?

·      [25:33] Final thoughts


People and Companies, We Mentioned in the Show

·      Warren Pickett was our guest today. Learn more about Blast PR.


Episode Length: 26:45

Thanks so much for tuning in. Join us again next week for another episode!


Download Options

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!


Contact Us! 

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.


Thanks for listening!

 

More Episodes

5/18/2022

Finding the Right Solutions for Small Businesses with Joe Martin

Ep. 121
In This Episode…On this week’s PR 360, we talk with Joe Martin about small businesses. What do PR pros need to know to be successful with small businesses? What are the pain points small businesses face? A little about Joe: He is currently the VP of marketing at Scorpion, a leading provider of technology and marketing to help small businesses grow. Formerly he was CloudApp’s GM and CMO and a Head of Marketing at Adobe. With over 15 years of experience in the industry and tech that makes it run, he provides strategic guidance on how to build and use the right stack for businesses. Joe believes marketers need smart training and leadership to scale company growth.Show Notes·[01:09] Are you a coffee or tea drinker?·[01:26] What abnormal teas do you like?·[01:45] Can you summarize your expertise?·[02:56] What has been the biggest surprise for PR and small businesses?·[04:10] Are we seeing Press Releases going more digital?·[05:07] What are some skills PR pros need to succeed?·[06:26] Fewer brand awareness campaigns?·[07:36] awareness plus some type of trackable data?·[07:46] What are some pain points you are seeing from small businesses?·[10:12] How do you meet small business needs?·[12:06] How do PR pros find the right solutions?·[14:35] Collaboration is key?·[15:12] How do PR pros build the right stacks?·[15:18] What is the future of influencer marketing?·[16:39] Any advice for PR pros for networking?·[17:19] What is the future of small businesses?·[19:00] Any advice for people to get reviews?·[21:40] What new tech are you excited to see for small businesses?·[22:53] Fun question: What is one thing people do not know about you?·[23:43] Final thoughtsPeople and Companies, We Mentioned in the Show·Joe Martin was our guest today.Episode Length: 24:43Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks so much for tuning in. Join us again next week for another episode!
5/11/2022

Finding the Right Influencers and Growing Your Organic Reach with Kaitlin Rodriguez

Ep. 120
In This Episode…On this week’s PR 360, we talk with Kaitlin Rodriguez - an expert in influencer marketing.We talk about influencer marketing, organic reach, paid reach, social audio, and more!Show Notes·[01:09] Are you a coffee or tea drinker?·[01:20] Any favorite coffee or tea brands?·[01:43] Can you summarize your expertise?·[02:16] What should PR pros know about organic reach in 2022?·[02:58] Are there any tips or advice for using organic reach with paid reach?·[03:46] When talking about collaboration is that with influencers or your team?·[04:58] How do you not keep yourself from being siloed?·[06:28] Can working with influencers help your organic and paid reach?·[07:11] Could you use employee influencers for organic reach?·[08:31] What has changed in influencer marketing?·[11:20] How do you find the right influencer?·[12:43] How do you start the collaboration process?·[14:12] How do you define a good influencer campaign?·[15:18] What is the future of influencer marketing?·[16:18] Is social audio going to be apart of organic reach?·[18:07] Would this be based on your industry, too?·[19:43] Fun question: If you were not a PR pro, what profession would you be in instead?·[20:04] Favorite thing to bake?·[20:46] Final thoughtsPeople and Companies, We Mentioned in the Show·Kaitlin Rodriguez was our guest today.Episode Length: 21:58Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!
5/4/2022

Discussing the Finer Details of the Podcast Industry with Dave Lee

Ep. 119
In This Episode…On this week’s PR 360, we talk with Dave Lee, Co-Founder of International Podcast Day. We talk about podcasting, ads, YouTube, and social audio. We talk about the mix of the independent and branded podcasts, how brands should look at ads, and starting a podcast.Show Notes·[01:26] Are you a coffee or tea drinker?·[01:49] Any favorite coffee or tea brands?·[02:35] Can you summarize your expertise?·[04:38] How popular is the podcast industry?·[09:44] What should brands know about starting a podcast?·[13:37] What should brands know about podcast ads?·[17:05] What’s the most important analytics for podcasting?·[20:07] How important is YouTube to podcasting?·[24:06] What’s your opinion on social audio?·[26:38] How do social audio and podcasting work together?·[29:09] What’s going to lead us to the next phase of podcasting?·[31:59] Podcasts and monetizing·[33:03] A mix of independent and branded podcasts.·[34:29] Fun question: If you could create a new podcast hosting site, what features would it have?·[36:48] Final thoughtsPeople and Companies, We Mentioned in the Show·Dave Lee was our guest today.Episode Length: 41:23Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!