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PR 360
Getting the Right Message Out at the Right Time with City of Lake Forest Jon Volzke
Ep. 24
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This week, we talk to Jon Volzke from the City of Lake Forest. We talk about his work as a reporter that has helped him being a PR pro, media relations, live streaming, PR pro becoming gatekeepers, crisis plans, and more! Enjoy!
Show Notes
● [00:58] Are you a coffee or tea drinker?
● [01:28] What was one of your most memorable news stories?
● [03:05] What led you to switch from being a reporter to a PR pro?
● [03:52] How has being a reporter given you an advantage of being a PR pro?
● [04:52] Were there any disadvantages to being a reporter?
● [05:31] How did you overcome those disadvantages?
● [06:21] What was more difficult, investigating stories or answering questions from reporters?
● [09:54] What do you think PR pros do wrong when talking to reporters?
● [12:28] Do you think the future of media relations will be talking directly to your constituents through live streaming?
● [13:33] PR pros are becoming more of the gatekeepers?
● [14:21] Should future PR pros become video editors and audio editors?
● [15:45] The news agencies need their PR firm?
● [17:00] How do you think PR will change due to recent events?
● [18:41] Is being authentic and having the right content the future of PR?
● [20:09] Is it more difficult to get the right message out?
● [22:21] Do you think there is a cadence for not overwhelming people?
● [23:36] Has there been a bigger push to look at or update the crisis plan?
● [26:43] You did a crisis plan on the fly?
● [28:14] Do you think this pandemic will push the city and agencies for better collaboration?
● [29:20] Do you think there will be the death of physical collateral?
● [32:07] If you could the PR rep for anyone in history, who would it be?
● [32:58] Final Thoughts?
People and Companies, We Mentioned in the Show
● Jon Volzke was our guest today. Learn more about the City of Lake Forest.
Thanks so much for tuning in. Join us again next week for another episode!
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