PR 360

7/1/2020

Getting the Right Message Out at the Right Time with City of Lake Forest Jon Volzke

Ep. 24

In This Episode…

This week, we talk to Jon Volzke from the City of Lake Forest. We talk about his work as a reporter that has helped him being a PR pro, media relations, live streaming, PR pro becoming gatekeepers, crisis plans, and more! Enjoy!

Show Notes

● [00:58] Are you a coffee or tea drinker?

● [01:28] What was one of your most memorable news stories?

● [03:05] What led you to switch from being a reporter to a PR pro?

● [03:52] How has being a reporter given you an advantage of being a PR pro?

● [04:52] Were there any disadvantages to being a reporter?

● [05:31] How did you overcome those disadvantages?

● [06:21] What was more difficult, investigating stories or answering questions from reporters?

● [09:54] What do you think PR pros do wrong when talking to reporters?

● [12:28] Do you think the future of media relations will be talking directly to your constituents through live streaming?

● [13:33] PR pros are becoming more of the gatekeepers?

● [14:21] Should future PR pros become video editors and audio editors?

● [15:45] The news agencies need their PR firm?

● [17:00] How do you think PR will change due to recent events?

● [18:41] Is being authentic and having the right content the future of PR?

● [20:09] Is it more difficult to get the right message out?

● [22:21] Do you think there is a cadence for not overwhelming people?

● [23:36] Has there been a bigger push to look at or update the crisis plan?

● [26:43] You did a crisis plan on the fly?

● [28:14] Do you think this pandemic will push the city and agencies for better collaboration?

● [29:20] Do you think there will be the death of physical collateral?

● [32:07] If you could the PR rep for anyone in history, who would it be?

● [32:58] Final Thoughts?

People and Companies, We Mentioned in the Show

● Jon Volzke was our guest today. Learn more about the City of Lake Forest.

Episode Length: 34:14

Thanks so much for tuning in. Join us again next week for another episode!

Download Options

● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

● If you enjoyed this episode, leave us a review!

Contact Us!

● If you want to get involved, leave us a comment!

● Visit us and give us a ‘like’ on our Facebook page!

● Follow us on Twitter.

Thanks for listening!

More Episodes

VIEW ALL

4/7/2021

Packaging Your Story to the Media with Henry Schein’s Vice President of Global Corporate Media Ann Marie

Ep. 64

In This Episode…We talk with Henry Schein’s Ann Marie about the media. We discuss how to get more media contacts, what’s changed in the previous year, has traditional media gotten smaller, how to make sure you don’t something that can give you bad press.Show Notes·[00:43] Are you a coffee or tea drinker? ·[01:24] Can you explain to our audience a little bit about your expertise?·[02:37] The new normal is zoom meetings, how have you tried to get new media contacts? ·[04:38] It seems like the traditional media has gotten smaller in the last few years? ·[06:32] Since community papers are dying is that mean you have pivoted to podcasters, influencers, and YouTubers?·[08:16] Are there any new or old strategies being new again when it comes to media strategies?·[10:44] Is developing your own story for the press the best way of getting new media contacts?·[12:59] Is the new way of thinking for PR pros is being your gatekeeper when it comes to media content?·[14:42] Does that mean that PR pros now have to do more than just a written release when packaging a story for the press?·[16:23] How do you avoid accidentally creating bad press?·[19:27] If you had to package your own story for the press what would it be about? ·[21:05] Final thoughtsPeople and Companies, We Mentioned in the Show·Ann Marie was our guest today. Learn more about Henry Schein.Episode Length: 21:44Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!

3/31/2021

Making Advocacy Programs Easy with Social HP’s Head of Growth John Baldock

Ep. 63

In This Episode…We talk with Social HP’s Head of Growth John Baldock about social advocacy. We go over what it is, how to do it well, what social networks are better for it, what the future looks like and when it all goes wrong how to take down the offending content.Show Notes·[00:43] Are you a coffee or tea drinker?·[01:18] Can you explain to our listeners about your company and what you do?·[02:37] What have you seen businesses or PR pros not do very well when it comes to employee advocacy?·[05:38] How do PR pro convince the c-level executives to do a program like this? ·[08:07] Are there other social media platforms that are better at this for social advocacy?·[08:53] What are some strategies for a B2B company to use this type of program?·[13:13] How do you get employees to share your business's content on their social media accounts?·[16:55] It is imperative to have these types of programs because of what has happened for the past year?·[18:53] Are there any tips or tricks to when things go wrong to take down the content shared?·[21:16] What do you see as the future of social advocacy?·[24:22] What social media do you prefer when doing social advocacy?·[26:11] What feature would you like LinkedIn to have? ·[27:21] Final thoughtsPeople and Companies, We Mentioned in the Show·John Baldock was our guest today. Learn more about SHP.Episode Length: 28:30Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!

3/24/2021

Getting the Most Out of Your Strategic Internal Communications with Inner Strength Communication Inc’s Priya Bates

Ep. 62

In This Episode…We talk with Inner Strength Communication Inc’s Priya Bates about internal communications. During the last year, we’ve seen a shift to make sure employees working from home are connected to the company and their employees. We discuss what that looks like, what content to use, and how to get the most of your internal comms.Show Notes·[00:58] Can you give us a brief rundown about your expertise? ·[01:32] Are you a coffee or tea drinker?·[02:08] How have internal comms changed over the years?·[02:48] Internal comms was nice to have if we have the time? ·[03:06] How do you get the most engagement out of your internal comms?·[06:20] Should businesses be using virtual happy hours and other fun events with their internal comms?·[09:27] Should businesses be utilizing podcasts for their internal comms?·[12:05] Podcasts are a break from everything else, would you agree?·[12:56] What did 2020 teach you about strategic comms?·[15:03] Do you see companies in 2022 doing a better job at internal comms?·[17:43] Do you see those 72% acting on what they say?·[19:02] How has branding changed from this year to last year?·[21:11] How big is the push for authentic branding?·[25:18] What do the challenges look like for PR pros in 2021 and 2022?·[27:42] You almost have to have two comm plans, one for external and one for internal?·[28:36] If you could create any award what would it be? ·[29:50] Final thoughtsPeople and Companies, We Mentioned in the Show·Priya Bates was our guest today. Learn more about Inner Strength Communication Inc.Episode Length: 32:43Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!