PR 360

7/1/2020

Getting the Right Message Out at the Right Time with City of Lake Forest Jon Volzke

Ep. 24

In This Episode…

This week, we talk to Jon Volzke from the City of Lake Forest. We talk about his work as a reporter that has helped him being a PR pro, media relations, live streaming, PR pro becoming gatekeepers, crisis plans, and more! Enjoy!

Show Notes

● [00:58] Are you a coffee or tea drinker?

● [01:28] What was one of your most memorable news stories?

● [03:05] What led you to switch from being a reporter to a PR pro?

● [03:52] How has being a reporter given you an advantage of being a PR pro?

● [04:52] Were there any disadvantages to being a reporter?

● [05:31] How did you overcome those disadvantages?

● [06:21] What was more difficult, investigating stories or answering questions from reporters?

● [09:54] What do you think PR pros do wrong when talking to reporters?

● [12:28] Do you think the future of media relations will be talking directly to your constituents through live streaming?

● [13:33] PR pros are becoming more of the gatekeepers?

● [14:21] Should future PR pros become video editors and audio editors?

● [15:45] The news agencies need their PR firm?

● [17:00] How do you think PR will change due to recent events?

● [18:41] Is being authentic and having the right content the future of PR?

● [20:09] Is it more difficult to get the right message out?

● [22:21] Do you think there is a cadence for not overwhelming people?

● [23:36] Has there been a bigger push to look at or update the crisis plan?

● [26:43] You did a crisis plan on the fly?

● [28:14] Do you think this pandemic will push the city and agencies for better collaboration?

● [29:20] Do you think there will be the death of physical collateral?

● [32:07] If you could the PR rep for anyone in history, who would it be?

● [32:58] Final Thoughts?

People and Companies, We Mentioned in the Show

● Jon Volzke was our guest today. Learn more about the City of Lake Forest.

Episode Length: 34:14

Thanks so much for tuning in. Join us again next week for another episode!

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7/22/2020

Progressing Your Brands Mission and Purpose with Dynamic Signal’s Robyn Hannah

Ep. 27

In This Episode…This week’s episode of PR 360 we talk with Dynamic Signal’s Robyn Hannah about progressing the purpose and vision of your company and brand through PR initiatives. We talk about diversity, inclusion, how to implement them, and why they are important. Tune in to find out more!Show Notes●[00:41] Are you a coffee or tea drinker?●[01:57] Why did you decide to be a PR pro?●[03:57] What is IABC?●[05:38] It’s similar to PRSA?●[06:07] Would you recommend our listeners dive deep in these organizations or get their feet wet first?●[08:20] Make sure your network is great?●[10:27] What has PR taught you about PR, messaging, and branding?●[17:46] How do you avoid being canceled by cancel culture?●[24:59] 2020 seems to have taught that a crisis plan was important and maybe a diversity plan, too?●[30:30] How is the content and messaging changing since recent events?●[37:05] How can companies and personalities avoid going overboard with diversity and inclusion?●[42:14] What are some tips for small businesses to get started with diversity and inclusion initiatives?●[48:48] Livestreaming seems to get more employees involved with initiatives set forth by companies?●[51:14] Is the Oxford comma the right way to use commas?●[53:24] Final thoughts?People and Companies, We Mentioned in the Show●Robyn Hannah was our guest today. Learn more about Dynamic Signal.Episode Length: 00:00Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!

7/15/2020

Navigating Live Streaming and Post Pandemic Messaging with Sarah Evans

Ep. 26

In This Episode…Navigating this post pandemic strategy for your client/business can be difficult. This episode we talk with Sarah Evans about live streaming, digital ads, community content, and how she’s an expert list maker. Enjoy!Show Notes●[01:10] Are you a coffee or tea drinker? ●[01:26] What are some of your favorite tea?●[01:43] What have been some of your more memorable successes? ●[03:30] What’s your feeling about the PR industry in this time of uncertianity? ●[05:30] What is the state of branding in 2020?●[06:48] How has the strategy changed for branding since COVID-19?●[07:44] What do you think are the biggest hurdles for digital PR strategies?●[09:58] Have you seen that most companies have put their digital ads on hold?●[10:34] Do you think it’s wise to reallocated away from paid ads?●[11:23] How should PR pros advertise for the post pandemic●[12:53] Could listening through ads help with your customers needs?●[14:10] Do you think for the post pandemic messaging there should be phases?●[15:11] Do you think live streaming is here to stay?●[16:38] What is some advice for those wanting to get into live streaming for the first time?●[18:21] Do you think podcasting can be another avenue for business to get their message out?●[19:25] What is the digital PR landscape going to look like once the lockdown is over?●[20:44] Are we seeing a rise in community focused content?●[21:56] Are we finally seeing a tipping point in digital only collateral?●[22:55] How would you brand yourself from a post pademic perspective?●[24:14] Final thoughts People and Companies, We Mentioned in the Show●Sarah Evans was our guest today. Episode Length: 25:16Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!

7/8/2020

What does the post pandemic strategy look like from Stantec Danny Craig APR

Ep. 25

In This Episode…This week we are talking to Danny Craig APR of Stantec. We talk about video production, post pandemic strategy, podcasting, digital content, PRSA and more! If you are a PR pro that needs some guidance on how to handle the opening up of your business, this episode is for you!Show Notes●[00:50] Are you a coffee or tea drinker? ●[01:33] What has been some of your greatest accomplishments as a PR pro? ●[05:33] What are some of the problems/roadblocks you see in the PR industry?●[10:54] What are the current trends you in the PR industry? ●[17:11] Do you think having employee influceners help?●[18:23] Do you think PR pros should starting learning about video production?●[23:28] How much more and PR pros relying on content creation?●[26:35] Do you think PR strategies will only focus on digital content in the future?●[28:12] How should PR pros approach crisis comm?●[33:42] What are some good resources to help PR pros write a crisis plan?●[37:22} What do you think the communication strategy should look like for the post pandemic?●[41:32] What does the future look like for the PR industry?●[44:20] Final thoughts? People and Companies, We Mentioned in the Show●Danny Craig APR was our guest today. Learn more about StantecEpisode Length: 46:50Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!