PR 360

Share

Getting the Right Message Out at the Right Time with City of Lake Forest Jon Volzke

Ep. 24

In This Episode…

This week, we talk to Jon Volzke from the City of Lake Forest. We talk about his work as a reporter that has helped him being a PR pro, media relations, live streaming, PR pro becoming gatekeepers, crisis plans, and more! Enjoy!


Show Notes

●      [00:58] Are you a coffee or tea drinker?                   

●      [01:28] What was one of your most memorable news stories?                   

●      [03:05] What led you to switch from being a reporter to a PR pro?            

●      [03:52] How has being a reporter given you an advantage of being a PR pro?        

●      [04:52] Were there any disadvantages to being a reporter?

●      [05:31] How did you overcome those disadvantages?

●      [06:21] What was more difficult, investigating stories or answering questions from reporters?

●      [09:54] What do you think PR pros do wrong when talking to reporters?

●      [12:28] Do you think the future of media relations will be talking directly to your constituents through live streaming?

●      [13:33] PR pros are becoming more of the gatekeepers?

●      [14:21] Should future PR pros become video editors and audio editors?

●      [15:45] The news agencies need their PR firm?

●      [17:00] How do you think PR will change due to recent events?

●      [18:41] Is being authentic and having the right content the future of PR?

●      [20:09] Is it more difficult to get the right message out?

●      [22:21] Do you think there is a cadence for not overwhelming people?

●      [23:36] Has there been a bigger push to look at or update the crisis plan?

●      [26:43] You did a crisis plan on the fly?

●      [28:14] Do you think this pandemic will push the city and agencies for better collaboration?

●      [29:20] Do you think there will be the death of physical collateral?

●      [32:07] If you could the PR rep for anyone in history, who would it be?     

●      [32:58] Final Thoughts?


People and Companies, We Mentioned in the Show

●      Jon Volzke was our guest today. Learn more about the City of Lake Forest.


Episode Length: 34:14

Thanks so much for tuning in. Join us again next week for another episode!


Download Options

●      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

●      If you enjoyed this episode, leave us a review!


Contact Us! 

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.


Thanks for listening!

More Episodes

11/17/2021

Keeping up with the Social Media with Tressa Robbins

Ep. 96
In This Episode…We talk with Tressa Robbins about content creation, content management, social media, podcasts, drop-in/drop-out audio and more. We talk about personal branding and being careful about what you say on social media. Don’t miss this episode!Show Notes·[00:56] Are you a coffee or tea drinker?·[01:42] Can you summarize your expertise?·[03:35] What do brands need to know to be in good standing in social media?·[07:22] What are some of the new trends coming to social media?·[09:54] Should companies get into drop-in, drop-out audio?·[13:58] How and when should PR pros strategize how to use apps like Clubhouse?·[16:33] Is it a “wait and see” approach for brands on Clubhouse?·[17:35] What happens to pictures once Instagram fully moves away from that medium?·[19:29] How can a PR pro get the right information about new updates to social media?·[22:15] How do PR pros keep the content vertical in order?·[25:43] How should PR pros care about their personal brand?·[30:59] How do PR pros do great work while working from home?·[35:42] Fun question: If you could recreate your personal brand, how would you do it?·[37:05] Final thoughtsPeople and Companies, We Mentioned in the Show·Tressa Robbins was our guest today.Episode Length: 38:37Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
11/10/2021

Leading with the Right Digital Strategy with Incited Chief Operating Officer Dan Fiehn

Ep. 95
In This Episode…We talk with Dan Fiehn about leadership in PR. We talk about successful digital strategies, keeping up with emerging trends. We also talk about convincing people of your PR vision, and how to get people on board with new digital trends.Show Notes·[00:40] Are you a coffee or tea drinker?·[01:20] Can you give a brief overview about your expertise?·[02:48] What does it take to create a successful digital strategy?·[04:29] How do leaders create the vision for the digital strategy?·[05:25] How do you PR leaders successfully sell their vision to their employees?·[06:55] When the strategy is not going well, what should leaders do to tweak it?·[09:45] Should there be a internal crisis plan for digital strategy?·[10:44] How can leaders stay ahead of digital trends?·[11:56] Should PR pros use RSS feeds?·[12:49] Should PR pros partake in these digital trends?·[13:40] Should PR pros incorporate new digital trends into their strategy?·[15:31] Is there a way to convince your bosses about using new digital trends?·[17:22] Start smart then prove it works?·[17:58] Fun question: If you could get rid of any annoying digital strategy or tech, what would it be?·[19:04] Final thoughtsPeople and Companies, We Mentioned in the Show·Dan Fiehn was our guest today. Learn more about Incited.Episode Length: 20:17Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
11/3/2021

Deciphering SEO in PR with CoverageBook’s Stella Bayles

Ep. 94
In This Episode…We talk with Stella Bayles about PR and SEO. We talk about measuring what’s important, about what not to do when creating reports, how influence marketing is changing PR, and how to listen to your customers.Show Notes·[00:46] Are you a coffee or tea drinker?·[01:35] Can you summarize your expertise?·[03:06] How do PR pros accurately measure?·[04:38] What is better engagement or reach?·[07:14] Is PR and influence marketing about finding your niche?·[10:09] How important is mixing content with SEO?·[11:27] What are the missteps PR Pros make with SEO?·[13:33] How has the pandemic changed the way PR Pro relies more on digital?·[16:45] Does the way PR Pros listen change from industry to industry?·[19:48] How do PR pros get to understand their customers more?·[23:05] What are some other tools to track for PR pros?·[25:44] Fun question: If you could revolutionize PR, how would you do it?·[27:02] Final thoughtsPeople and Companies, We Mentioned in the Show·Stella Bayles was our guest today. Learn more about CoverageBook.Episode Length: 28:54Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!