PR 360

Share

Getting the Most Out of Your Investor Relations with G8 Strategies Ira Gostin

Ep. 88
In This Episode…

We talk with G8 Strategies Ira Gostin about investor relations. Every PR pro should tune in to get tips and tricks about investor relations. How important a crisis plan is for investor relations, and how to message effectively about shortages and inflation.

 

 

Show Notes

·      [00:42] Are you a coffee or tea drinker?

·      [02:11] Can you give an overview about your expertise?

·      [03:52] What are some pitfalls PR pros should avoid when doing investor relations?

·      [05:31] How do you communicate with all different investors?

·      [07:39] Should crisis plan pertaining to investor relations be part of that plan?

·      [10:23] How do you keep executives on message with your crisis plan?

·      [11:29] Has the pandemic changed the tactics and strategies for investor relations?

·      [12:57] with content, can PR pros create videos or any other content collateral?

·      [14:35] What does the future look like for investor relations?

·      [16:02] How important is it for PR pros to stay on top of important issues?

·      [16:58] How can PR pros message supply shortages to their investors and customers?

·      [20:15] How can PR pros message to their customers about inflation?

·      [21:57] Fun question: If you could hire your dream team for investor relations, who would you hire?

·      [23:14] Final thoughts


People and Companies, We Mentioned in the Show

·      Ira Gostin was our guest today. Learn more about G8 Strategies.


Episode Length: 24:17

Thanks so much for tuning in. Join us again next week for another episode!


Download Options

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

Contact Us!

 

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.

 

Thanks for listening!

More Episodes

11/23/2022

How to Create a Personal Brand that Stands Out from the Crowd with Personal Branding Expert Harsh Devani

Ep. 148
In This Episode…Whether you're just getting started on social media or you're looking to take your personal brand to the next level, this episode of PR 360 is for you! Brett Deister is joined by social media marketer and content creator Harsh Devani to talk about all things personal branding and social media. With over 650,000 Instagram followers and as the author of Conquer Instagram Growth, Harsh knows a thing or two about building a personal brand. Key Takeaways:1.    What is personal branding and how can it help you with your career?2.    What social media platform is best for personal branding?3.    How to create content that will help you build your personal brand4.    How to be patient and persistent when creating your personal brand. Episode Timeline00:54 - Are you a coffee or tea drinker?01:31 - Can you summarize your expertise?02:18 - What work for you when you were building your personal brand?03:13 - Should people start out focusing their time on one social network?05:02 - Are some social networks better than others for social growth or should people understand the social network?06:11 - Should people limit themselves to a certain number of social networks they manage?07:25 - Are there best practices for building a personal brand in 2022?08:56 - Talking about Elon might bring back Vine.09:41 - Should you diversify your video content using short and long-form?11:21 - Is it getting harder to create a personal brand?12:54 - How should people use their time wisely to create a personal brand?15:02 - Personal brands are scalable to the person?16:09 - Fun question: What is your favorite social network17:00 - Where can people find you online?17:16 - Final thoughtsOur Guest Today:●      Harsh Devani was our guest today.Subscribe and Leave a 5-Star Review: https://pod.link/1496390646Contact Us!●     If you want to get involved, leave us a comment!●     Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening!
11/16/2022

The Importance of the PESO Model with PR Expert John McCartney

Ep. 147
Our Guest Today:In This Episode…PR 360 is the perfect podcast for anyone who wants to learn about the latest trends in public relations and marketing. This week, Brett Deister is joined by John McCartney, a PR professional with 20 years of experience. Together, they discuss the challenges of measuring the effectiveness of PR campaigns, the importance of the PESO model within boutique PR agencies, and the future of journalism. If you're looking for actionable advice on how to improve your PR strategy, this is the episode for you! Episode Timeline·      01:19 Are you a coffee or tea drinker?·      01:57 Can you summarize your expertise?·      02:58 Are you studying for your APR?·      04:24 - Explaining what an APR is all about?·      06:03 What is the PESO model?·      07:41 How do you get the PESO model to work with PR?·      10:05 Are there any tips to integrate the PESO model?·      12:58 Is the PESO model an advantage for small PR agencies?·      14:17 Should you look at the strengths of the brand or PR agency for the PESO model?·      16:32 Will the PESO model help or make the analytics worse?·      18:50 Is the analytic tech not there yet?·      19:42 Is there a way to fix the analytic problem?·      21:29 How can the small PR firms figure out their own formulas for metrics?·      24:53 - Are there any mediums that are going to be good for awareness campaigns?·      28:22 Are we going to see more PR pros pitch YouTubers and podcasters?·      29:37 Do you have any tips for pitching podcasters?·      31:52 Are YouTubers and Podcasters going to be the future journalists?·      33:32 Should PR pros use TikTok as a search engine for Gen Z?·      35:31 Fun question: What is your big pet peeve you want to see gone from the PR industry?·      36:38 How do you minimize mistakes when pitching journalists?·      38:04 Where can people find you online?·      38:26 Final thoughts  Our Guest Today:●      John McCartney was our guest today. Subscribe and Leave a 5 Star Review: https://pod.link/1496390646Contact Us!●     If you want to get involved, leave us a comment!●     Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening!
11/9/2022

Tips for Creating Engaging Holiday Season Content with Content Marketing Expert Rosemary Egbo

Ep. 146
In This Episode…If creating content that will really wow your audience is at the top of your wish list this holiday season, then you need to tune in to this episode of PR 360. Our special guest this week is content marketing expert Rosemary Egbo. Listen as she and host Brett Deister discuss her top tips on creating content that is both informative and engaging.  Key Takeaways:·      How to create content for the holiday season·      The importance of using platforms like TikTok and Instagram Live·      The value of employee generated content·      How to create a content calendar Episode Timeline·     01:09 - Are you a coffee or tea drinker? ·     01:16 - Any favorite teas? ·     01:32 - Can you summarize your expertise? ·     02:46 - Do brands have to start their holiday calendar early? ·     05:22 - Are there any keys tips for creating content for the holiday season?·     08:17 - Are there any key tips for using Twitter effectively?·     10:41 - How often should brands use Twitter Spaces? ·     17:37 - Is video king this year for the holiday season? ·     19:56 - Are there any new trends this holiday season that brands need to consider? ·     24:38 - Fun question: What is your favorite holiday? ·     27:10 - Where can people find you online?·     29:18 - Final thoughts Our Guest Today:●      Rosemary Egbo was our guest today. Subscribe and Leave a 5 Star Review: https://pod.link/1496390646Contact Us!●     If you want to get involved, leave us a comment!●     Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening!