PR 360

Share

Getting a Masterclass in Digital Transformation with Rootstrap’s Patrick Ward

Ep. 89

In This Episode…

We talk with Rootstrap’s Patrick Ward about digital transformation. We discuss how important it is for businesses to be more digital, how the sales person is your website, renaming influencer marketing, PR pros having FOMO, content, and looking at PR teams as small media companies!

 

Show Notes

·      [00:43] Are you a coffee or tea drinker?

·      [01:58 ] Can you give a brief overview of your expertise?

·      [02:56] How important is digital transformation for businesses?

·      [05:55] So digital transformation has a long term and short term cost and goals?

·      [07:40] Is a company's website the new sales person?

·      [10:23] So, should businesses still have a sales team and start cutting back?

·      [14:16] Should we rename influencer marketing to platform marketing?

·      [17:05] Marketers and PR pro seem to have FOMO when they are not all the platforms?

·      [19:27] How do PR pros keep up with all the platforms?

·      [23:43] How do you change your boss's mind when they want to be on everyone's platform?

·      [27:34] We have not done a good job of defining what marketing is?

·      [29:06] What are some tools PR pros should use for digital transformation?

·      [32:55] Should companies being thinking of their PR teams like a small media company?

·      [35:47] What content should PR pros be focusing on?

·      [38:04] Fun question: If you had a tool that easily digitally transitions a company, what would it be?

·      [39:05] Final thoughts


People and Companies, We Mentioned in the Show

·      Patrick Ward was our guest today. Learn more about Rootstrap.


Episode Length: 41:38

Thanks so much for tuning in. Join us again next week for another episode!


Download Options

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!


Contact Us!

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.

 

Thanks for listening!

More Episodes

11/24/2021

How to Listen and Deliver those Cultural Moments with Taco Bell’s Senior Manager of PR and Brand Experience Matt Prince

Ep. 97
In This Episode…We talk with Matt Prince about the impact of Taco Bell on the culture. We talk about what it goes into creating cultural moments, how listening affects those moments, how to change it when it needs to change, and helping young PR pros.Show Notes·[01:01] Are you a coffee or tea drinker?·[02:45] Can you summarize your expertise?·[04:59] How did your team create these cultural moments?·[08:32] Did you use tools to listen to those touch points?·[10:50] Do you listen to some social networks more than others?·[12:30] How do you enact those cultural phenomena?·[14:52] Is there a way of figuring out course corrections?·[16:37] How do you continue to keep Taco Bell on trend?·[18:15] How has the pandemic changed the way Taco Bell does earned media?·[21:23] How should young PR pros be successful in today’s industry?·[26:29] Should young PR pros be a part of PRSA and PRSSA?·[27:57] Fun question: If you could create a new food item for Taco Bell, what would it be?·[28:53] Final thoughtsPeople and Companies, We Mentioned in the Show·Matt Prince was our guest today. Learn more about Taco Bell.Episode Length: 29:28Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
11/17/2021

Keeping up with the Social Media with Tressa Robbins

Ep. 96
In This Episode…We talk with Tressa Robbins about content creation, content management, social media, podcasts, drop-in/drop-out audio and more. We talk about personal branding and being careful about what you say on social media. Don’t miss this episode!Show Notes·[00:56] Are you a coffee or tea drinker?·[01:42] Can you summarize your expertise?·[03:35] What do brands need to know to be in good standing in social media?·[07:22] What are some of the new trends coming to social media?·[09:54] Should companies get into drop-in, drop-out audio?·[13:58] How and when should PR pros strategize how to use apps like Clubhouse?·[16:33] Is it a “wait and see” approach for brands on Clubhouse?·[17:35] What happens to pictures once Instagram fully moves away from that medium?·[19:29] How can a PR pro get the right information about new updates to social media?·[22:15] How do PR pros keep the content vertical in order?·[25:43] How should PR pros care about their personal brand?·[30:59] How do PR pros do great work while working from home?·[35:42] Fun question: If you could recreate your personal brand, how would you do it?·[37:05] Final thoughtsPeople and Companies, We Mentioned in the Show·Tressa Robbins was our guest today.Episode Length: 38:37Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
11/10/2021

Leading with the Right Digital Strategy with Incited Chief Operating Officer Dan Fiehn

Ep. 95
In This Episode…We talk with Dan Fiehn about leadership in PR. We talk about successful digital strategies, keeping up with emerging trends. We also talk about convincing people of your PR vision, and how to get people on board with new digital trends.Show Notes·[00:40] Are you a coffee or tea drinker?·[01:20] Can you give a brief overview about your expertise?·[02:48] What does it take to create a successful digital strategy?·[04:29] How do leaders create the vision for the digital strategy?·[05:25] How do you PR leaders successfully sell their vision to their employees?·[06:55] When the strategy is not going well, what should leaders do to tweak it?·[09:45] Should there be a internal crisis plan for digital strategy?·[10:44] How can leaders stay ahead of digital trends?·[11:56] Should PR pros use RSS feeds?·[12:49] Should PR pros partake in these digital trends?·[13:40] Should PR pros incorporate new digital trends into their strategy?·[15:31] Is there a way to convince your bosses about using new digital trends?·[17:22] Start smart then prove it works?·[17:58] Fun question: If you could get rid of any annoying digital strategy or tech, what would it be?·[19:04] Final thoughtsPeople and Companies, We Mentioned in the Show·Dan Fiehn was our guest today. Learn more about Incited.Episode Length: 20:17Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!