Finding the Right Influencers and Growing Your Organic Reach with Kaitlin Rodriguez
In This Episode…
On this week’s PR 360, we talk with Kaitlin Rodriguez - an expert in influencer marketing. We talk about influencer marketing, organic reach, paid reach, social audio, and more!
· [01:09] Are you a coffee or tea drinker?
· [01:20] Any favorite coffee or tea brands?
· [01:43] Can you summarize your expertise?
· [02:16] What should PR pros know about organic reach in 2022?
· [02:58] Are there any tips or advice for using organic reach with paid reach?
· [03:46] When talking about collaboration is that with influencers or your team?
· [04:58] How do you not keep yourself from being siloed?
· [06:28] Can working with influencers help your organic and paid reach?
· [07:11] Could you use employee influencers for organic reach?
· [08:31] What has changed in influencer marketing?
· [11:20] How do you find the right influencer?
· [12:43] How do you start the collaboration process?
· [14:12] How do you define a good influencer campaign?
· [15:18] What is the future of influencer marketing?
· [16:18] Is social audio going to be apart of organic reach?
· [18:07] Would this be based on your industry, too?
· [19:43] Fun question: If you were not a PR pro, what profession would you be in instead?
· [20:04] Favorite thing to bake?
· [20:46] Final thoughts
People and Companies, We Mentioned in the Show
· Kaitlin Rodriguez was our guest today.
Episode Length: 21:58
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