PR 360

5/6/2020

Delivering Your Message In a Time of Crisis with Lakeland City Commissioner Chad Mcleod

Ep. 16

In This Episode…

This week’s episode I am joined by fellow podcaster and Lakeland official Chad Mcleod. We talk about how to get your message out during a crisis and how to use the resources available for you and local governments. We talk about crisis communications, live streaming, and more!

Time Stamps

● [01:09] Are you a coffee or tea drinker?

● [02:05] Why did you decide to run for office?

● [06:51] Can you give us a brief over about your responsibilities?

● [08:38] What is the process of writing a crisis plan?

● [10:23] When you’re writing the crisis plan, what officials or agencies do you collaborate with?

● [12:13] Do you have a spreadsheet or document of the media contacts you want to talk to first?

● [13:32] Do you write your press releases before a crisis?

● [14:41] Do you use different mediums to get the message out for different generations?

● [16:23] Do you factor in the different social media templates for the crisis plan?

● [18:50] Do you use different spokespersons or influencers to reach different generations?

● [21:38] How has live streaming playing a part in the overall crisis strategy?

● [23:42] Do you think businesses should be using LinkedIn live more?

● [29:12] Do you think governments are going to use podcasting more for communicating with the people they serve?

● [33:19] Do you think podcasting will be the new “fireside chats?”

● [34:50] What other forms of digital communication have you found effective getting your message across?

● [37:19] How do you combat misinformation?

● [40:22] How do you handle criticism, and how do you go about implementing those changes?

● [42:14] Do you have advice for other elected officials on creating a crisis plan?

● [43:51] Final thoughts?

People and Companies, We Mentioned in the Show

● Learn more about PR & Politics

● Chad Mcleod was our guest today.

Episode Length: 45:08

Thanks so much for tuning in. Join us again next week for another episode!

Download Options

● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

● If you enjoyed this episode, leave us a review!

Contact Us!

● If you want to get involved, leave us a comment!

● Visit us and give us a ‘like’ on our Facebook page!

● Follow us on Twitter.

Thanks for listening!

More Episodes

VIEW ALL

5/27/2020

Deciphering the Benefits of Artificial Intelligence with Martin Waxman

Ep. 19

In This Episode…This week on PR 360 is all about Artificial Intelligence. I am joined by Martin Waxman, an expert in the field to discuss how we should not be afraid of AI, and how it can be used to help PR pros craft better messages and more!Time Stamps●[01:10] Are you a coffee or tea drinker? ●[01:58] Can you give us a brief description of the different types of AI?●[06:51] Was machine learning before AI?●[10:09] What do you think is more beneficial for PR pros?●[14:42] What are some ways AI can help PR pros?●[16:33] Were chatbots the beginning of PR pros understanding how to implement them?●[18:54] How do you see AI being implemented in PR and marketing?●[20:36] How can AI help with influencer marketing? ●[22:32] What is data bias?●[24:58] Do you think the next generation of PR pros will need to be data scientists, too?●[27:00] Should universities add AI to their curriculums?●[29:18] If you could create a personality for an AI what would it be?●[30:25] Final thoughts? People and Companies, We Mentioned in the Show●Learn more about Martin Waxman Communications ●Martin Waxman was our guest today.Episode Length: 31:44Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!

5/20/2020

Get the Best Advice for Media Training and Crisis Comm from CommCore’s Andy Gilman

Ep. 18

In This Episode…Media training and crisis communication are crucial for every PR pro and company. This week I am joined by Andy Gilman from CommCore. We talk about crisis comm templates, live streaming, podcasting, and how to get rid of verbal crutches.Time Stamps●[01:06] Are you a Coffee or tea drinker?●[01:57] Tell our listeners a little about CommCore?●[02:35] Did you help manage the Tylenol crisis?●[04:32] What are the biggest pain points for PR pros in 2020?●[06:24] Have you seen the message pivoting from selling a product to community building?●[08:35] Do you think PR pros are getting reacquainted with their crisis plan?●[12:16] How does someone start to write a crisis plan?●[14:19] Is there some type of quick way to create a crisis plan in a crisis?●[16:12] Do you think have templates for the major social media platforms good for a crisis plan?●[17:47] Should you have multiple templates for the same crisis?●[18:30] Is live streaming and podcasting going to be part of the crisis plan?●[20:44] Live streaming becoming a bigger part of the PR messaging plan.●[21:30] How has 2020 brought crisis comm to the forefront?●[23:54] Do you think media training will now include live streaming?●[25:36] What are some common mistakes people make when talking to the media?●[29:09] Do you think this is the right time for non-profits, governments, pharma cos, and tech companies to step up their PR presence?●[30:59] Fun Question: Are there any odd ways you stop yourself from saying verbal crutches?●[33:21] Final thoughts?People and Companies, We Mentioned in the Show●Learn more about CommCore●Andy Gilman was our guest today.Episode Length: 34:52Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!

5/13/2020

Understanding Messaging and Telematics with Geotab’s Kelly Hall

Ep. 17

In This Episode…This week we talk to Kelly Hall from Geotab. We discuss our love for coffee. Why marketing and PR will always be separate and important. How holistic messaging is the best messaging, and what marketing tool would she create. It’s going to be a great episode!Time Stamps●[01:03] Are you a coffee or tea drinker?●[01:35] What excites you about PR and Marketing?●[03:08] Can you tell us a little bit about the current company you work for?●[05:12] How do you message telematics to your customers?●[07:02] How to you use a buzzword like smart cities for cities to utilize telematics?●[08:41] What are your key KPIs?●[10:38] Is analytics getting smarter or more difficult to analyze?●[11:48] Do you think you’ll add a podcast to the content mix in 2020?●[12:39] What are the key pain points for PR and marketing pro to reach their goals in 2020?●[13:56] What is one thing you wish you knew before starting your PR career?●[14:30] Do you think PR and marketing will become one?●[15:09] If you could create a marketing tool, what would you create?●[16:30] Final thoughts?People and Companies, We Mentioned in the Show●Learn more about Geotab●Kelly Hall was our guest today.Episode Length: 17:31Thanks so much for tuning in. Join us again next week for another episode!Download Options●Direct Download: Right-click here and click “Save As” for a direct download.●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!