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Delivering Your Message In a Time of Crisis with Lakeland City Commissioner Chad Mcleod

Ep. 16
•
In This Episode…

This week’s episode I am joined by fellow podcaster and Lakeland official Chad Mcleod. We talk about how to get your message out during a crisis and how to use the resources available for you and local governments. We talk about crisis communications, live streaming, and more!

 

Time Stamps

●      [01:09] Are you a coffee or tea drinker?                  

●      [02:05] Why did you decide to run for office?                      

●      [06:51] Can you give us a brief over about your responsibilities?                

●      [08:38] What is the process of writing a crisis plan? 

●      [10:23] When you’re writing the crisis plan, what officials or agencies do you collaborate with?

●      [12:13] Do you have a spreadsheet or document of the media contacts you want to talk to first?

●      [13:32] Do you write your press releases before a crisis?

●      [14:41] Do you use different mediums to get the message out for different generations?

●      [16:23] Do you factor in the different social media templates for the crisis plan?

●      [18:50] Do you use different spokespersons or influencers to reach different generations?

●      [21:38] How has live streaming playing a part in the overall crisis strategy?

●      [23:42] Do you think businesses should be using LinkedIn live more?

●      [29:12] Do you think governments are going to use podcasting more for communicating with the people they serve?

●      [33:19] Do you think podcasting will be the new “fireside chats?”

●      [34:50] What other forms of digital communication have you found effective getting your message across?

●      [37:19] How do you combat misinformation?

●      [40:22] How do you handle criticism, and how do you go about implementing those changes?

●      [42:14] Do you have advice for other elected officials on creating a crisis plan?

●      [43:51] Final thoughts?


People and Companies, We Mentioned in the Show

●      Learn more about PR & Politics

●      Chad Mcleod was our guest today.


Episode Length: 45:08

Thanks so much for tuning in. Join us again next week for another episode!


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