Automating and Bringing the Message to Your Employees with Tonkean's Frank Bauch
In This Episode…
We talk with Frank Bauch the Director of Communications at Tonkean. We discuss how Tonkean can help PR pros get their work done, and help boost their employee engagement. It all starts with automation! We also discuss customer profiles, working from home, and more!
· [01:11] Are you a coffee or tea drinker?
· [01:37] Can you explain a little bit about Tonkean?
· [02:59] How does Tonkean work with getting things done for PR pros?
· [06:27] What have been some good or effective PR strategies?
· [08:04] What has been some surprising feedback from your customers?
· [09:38] What does makes you different from your competitors?
· [12:11] What PR strategies have been effective in bringing awareness to your potential customers?
· [14:09] What PR strategy do you think is going away in 2021?
· [15:20] Do you think PR pros should update their customer profiles to include remote workers?
· [16:28] Would you change your message for people working from in 2021?
· [17:41] How can PR pros get more employee engagement?
· [19:26] So, PR pro should be going to where their employees go to get their work info?
· [20:24] Do you think in 2021 we are going to have more internal media for employees to consume?
· [21:42] What have you learned in 2020?
· [22:31} What killer feature would you like to see for martech apps?
· [24:02] Final thoughts
People and Companies, We Mentioned in the Show
· Details on the Changemakers event.
· Frank Bauch was our guest today. Learn more about Tonkean.
Episode Length: 24:54
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