Yevu Clothing: realising the transformative impact of economically empowered women
Anna Robertson first travelled to Ghana as an Australian Youth Ambassador for Development. With a natural interest for entrepreneurship, innovation and accessible finance for the financially excluded and underserved, Anna quickly learnt that 80% of populations in developing contexts earn a precarious and often dangerous living in the informal sector, and the most vulnerable in this group are women.
Inspired by the transformative impact of economically empowered women, Anna founded Yevu in 2012. Yevu is a for-profit social enterprise, manufacturing and selling its clothes online to a global customer base, whilst economically empowering women in Ghana’s informal sector through fair and sustainable employment opportunities. Anna has also worked as the Head of Innovation Labs at Affinity Africa, which delivered a patentable prototype for Ghana's first digital retail bank, and as a Policy Advisor Deputy Lord Mayor at the City of Sydney.
Join Philanthropod’s host, Anubha Rawat, in discussion with Anna who reflects on privilege, power and the role that she can play in connecting the bespoke and beautiful Ghanian textile industry to overseas markets. Anna highlights the importance of always centering the Ghanaian women who work with Yevu at the core of the business, collective and transparent decision-making, shared learning, and mutual goal-setting. Anna also speaks to the changing social enterprise landscape she has witnessed since Yevu’s inception.