Health Connective Show

To close out the year, host Michael Roberts shares some of his favorite clips from 2024 episodes. Throughout the year, we had several guests who talked about connecting with customers and understanding their needs. In this roundup, you’ll hear some the advice that resonated most with us.

Jennifer Michelle, a sustainability consultant and director of GreenTown Consulting, joins host Michael Roberts to discuss sustainable solutions in the medtech industry. Jennifer explains the solutions she provides, sustainability trends in the industry, and what medtech companies can do if they want to move to more sustainable solutions.

Dr. Bipin Patel, founder and CEO of UK-based company electronRX, joins host Michael Roberts to talk about his company’s mission for early disease detection in the cardiorespiratory space. You’ll learn more about the electronRX technology, as well as broader issues around early disease detection and how companies in this sector can better empower patients.

Aaron Burnett, founder and CEO of Wheelhouse Digital Marketing Group, joins our host Michael Roberts to discuss how highly regulated industries like medtech can run successful digital campaigns. You’ll learn about some of the latest strategies for tracking campaigns while maintaining HIPAA compliance, and how to target the right audience within those restrictions.

Translating “engineer-speak” into marketing messages can get tricky when marketers don’t have the depth of knowledge around the technical aspects of the project. Lindsey Dinneen, a fractional CMO and former brand engagement manager at Velentium, joins our hosts Michael Roberts and Ashley Hohensee to discuss how marketers can work with engineers and expand their own knowledge to craft the right message for the right audience.

Jennifer Cain Birkmose, co-founder and CEO of VivaValet, joins hosts Michael Roberts and Justin Bantuelle to discuss how medtech companies can develop applications that are user-friendly for elderly adults, or as she calls them, "olders." You might be surprised to learn that older adults actually DO want to use apps to maintain their independence, but user-friendliness goes beyond just making the fonts larger. Jennifer explains how companies can best help this underserved population.

Terry Ziemniak, a fractional CISO and partner in Tech CXO’s Product and Technology practice, joins hosts Michael Roberts and Justin Bantuelle to discuss how cybersecurity can be a business differentiator for medtech companies. Most of us think of cybersecurity as a requirement we have to meet, but it can be a key feature of your offering, particularly in a space where protecting patient data is of utmost importance.