Paradigm Shift of Healthcare
45 – New Battlegrounds, New Battle Plans
Season 3, Ep. 45
Well-known marketing consultant John Marzano describes the seismic shifts happening at the intersection of primary care, retail health, and COVID-19. In this episode, you’ll learn how consumers are going to be fickle when choosing primary care services, how those choices trickle down to specialty care in new ways, and how the need to ramp up communications with patients is greater than ever. All that, plus how it’s essential not to underestimate the difficulty of convincing patients that it’s safe to come back to the doctor.This conversation is brought to you by P3 Inbound.
44 – Navigating Past New Mountains in the Patient Journey
Season 3, Ep. 44
Even before the pandemic, mountains were standing in the way of patients getting the care they were seeking. On this episode, Jessica Walker, founder and CEO of Care Sherpa, dives deep into firsthand insights her team has discovered that are helping providers overcome operational errors. Learn how consumers are feeling now about procedures that have been cancelled or delayed and how guiding a prospect with a more human touch benefits both the practice and the patient. This conversation is brought to you by P3 Inbound.
43 – Cutting Out the Middlemen
Season 3, Ep. 43
Anybody coming to the healthcare planning table with a solution that can cut out the middlemen while providing quality care has the opportunity to both be very profitable and good for the patient, according to Dr. Kendrick Johnson, founder and medical director of Ark Family Health, the first Direct Primary Care clinic in Phoenix, AZ. In his own medical training, Dr. Johnson sought out a business model that would incentivize him to prevent illness, not just treat it. In his practice, he works with employer-based health insurance plans to provide full-service primary care as an employee benefit. Learn how he works to incentivize employers to keep employees healthy, and how the Free Market Medical Association is achieving its mission of eliminating wasteful spending.This conversation is brought to you by P3 Inbound.
42 – Patient Engagement As Restrictions Lift
Season 3, Ep. 42
Michael, Scott, and Jared dive deep into the ways patients are starting to engage online as states begin to lift restrictions on elective procedures. They discuss digital marketing trends they’re seeing from practices as they ramp campaigns back up, projections about surgical volumes, and what telemedicine needs to do to continue to provide a meaningful patient experience.
41 – Where the Sales Rep Fits In
Season 3, Ep. 41
Greg Rainey, a cofounder of Lighthouse Business Solutions, speaks with Scott about the role of the medical device salesperson in the operating room – a role that is ripe for change in a COVID-19 world. Successful sales reps today are showing that they understand the need to balance administrators’ perspective of wanting to reduce the number of people in an OR, with the need to have the right technical expertise available when timing is critical. You’ll learn how the rep’s role has changed over the years and how they can best help providers today.
40 – Keeping Communications Open When Offices Are Closed
Season 2, Ep. 40
How should physicians, practices, and healthcare facilities be communicating with the public? What about interactions with med tech and pharma reps? This episode is a deep dive into the nuances of keeping communicating open when facilities may or may not be closed. Scott, Michael, and Jared discuss the workflow for treating patients safely and the communication of that workflow in enough detail to be effective.This conversation is brought to you by P3 Inbound.
39 – Planning to Reopen for Elective Surgeries
Season 2, Ep. 39
Two leading orthopedic surgeons, Dr. Ira Kirschenbaum and Dr. Vinod Dasa, discuss what it will take for providers to reopen for elective surgeries. Guidelines by the CDC and governors are helpful, but it’s ultimately up to each medical team to make the final call on what patient safety should look like throughout the care process. Patients will be hesitant about having procedures, so providers will have to share details on what they’re doing to keep them safe.This conversation is brought to you by P3 Inbound.
38 – How Private Practices Can Tackle Public Health
Season 3, Ep. 38
The medically underserved have been disproportionately impacted during the COVID-19 pandemic. It’s easy to feel helpless, but there are more opportunities than ever to step in and make a difference, according to John Gorman, chairman of Nightingale Partners, an advisory firm connecting capital to payers and providers of care to the medically underserved. Learn how independent providers can reduce the impact of social determinants of health during and after the quarantine, and other opportunities that come to light from a fragmented healthcare industry. This conversation is brought to you by P3 Inbound.
37 – Responding to Negative Payment Trends
Season 3, Ep. 37
Now is the time for physicians to review their business models, consider new opportunities, and address payment trends head on, according to Dr. Tom Davis, founder and principal at TED Consulting. As the payment world grows more complex and unclear, the path to success comes by understanding which financial aspects of your practice you can control, and which ones you can’t. In this episode, Dr. Davis explains how to see the opportunities, rather than the challenges, associated with telehealth, cash-pay services, Medicare Advantage, and the pandemic. This conversation is brought to you by P3 Inbound.