Out of Hours: The Podcast

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ManiLife: Building an artisan peanut butter brand, with Stu MacDonald

Season 2, Ep. 9

Today on the podcast we have Stu Macdonald, founder of the peanut butter brand ManiLife - whose website reads: “We make the tastiest peanut butter on the planet.” (They offered you 25% off by using 'OUTOFHOURS' on their site!)


Inspired by a trip to Argentina, and armed with less than a year’s professional experience, ManiLife's story started in Stu’s home kitchen in 2015. ManiLife has seen a meteoric rise in the last few years - running a successful crowdfunding round, winning Great taste awards, being recommended by celebrities like Joe Wicks and Ella Mills of Deliciously Ella, and being stocked in major retailers like Waitrose and Sainsburys and turned over millions of pounds in revenue. 


We talk about the practical things like how to get into retailers, why he thinks influencer marketing might be overrated, and how to run a successful crowdfunding campaign, as well as his journey along the way: why its hard being a sole founder, when he decided to go full time, and how one of his biggest product successes came from a failure.


P.S. A huge thank you to our sponsor TRIBE!

TRIBE are one of the UK's leading plant-based nutrition brands.

 

You can get your first pack for just £2 (which includes shipping) head to this link (wearetribe.co/outofhours) and use the code "TRIBEOUTOFHOURS'".


More Episodes

5/6/2022

Palouse Mindfulness: Building a meditation course, with Dave Potter

Season 3, Ep. 2
Today on the show we have Dave Potter. Dave is a retired psychotherapist, and he specialises in anxiety, stress, and trauma. He created his side project, Palouse Mindfulness, when he was a working therapist, as a way to share a particular meditation practice that has changed his life, called Mindfulness Based Stress Reduction.MBSR, it’s a meditation therapy, originally designed for stress management, and it is used now for treating illnesses including depression, anxiety, chronic pain, cancer, diabetes and immune disorders.Dave Potter had been interested in meditation since the 70s, and received his training as a MBSR instructor while he was a therapist, through University of Massachusetts Medical School - which was actually where Jon Kabat-Zinn, the founder of MBSR, founded the Center for Mindfulness and began MBSR.MBSR is a life-changing course, but if done in person - like all courses it can be expensive. Dave wanted to create a free version of this life-changing course - to bring the lessons to everyone who needs it. Single-handedly he leant on his previous experience in software, to create the Palouse Mindfulness website. The result is a true labour of love. He has personally recorded meditation sessions, curated online teaching content, and painstakingly written up exercises and built the website - all for free - all so people who need it most can access the benefits of MBSR through a free self-paced course. It has helped thousands.Dave is an incredible person, and I was moved by this conversation. We talk about why people procrastinate with meditation, the benefits of starting something on the side, altruism, dealing with difficult situations and why meditation is as important as sleep.Check out Palouse Mindfulness here.Sign up to the Out of Hours Substack newsletter here