Out of Hours: The Podcast

Building purposeful work, through starting a side project or side hustle.

Welcome to the Out of Hours podcast - the podcast for those creating things that should exist in the world, out of hours.I’m Georgia Ritter, founder of, the community for people with side projects. On this

Allbirds: Building a sustainable shoe brand, with Tim Brown.

Season 4, Ep. 5
If you enjoy this episode, please buy me a coffee to show your support! ☕️Today on the podcast we have Tim Brown, co-founder of Allbirds.  Today Allbirds is a public company, with an IPO in 2021, and almost one thousand employees. But it didn’t start that way. In fact for many years, Allbirds was just an idea, a side project for Tim Brown - who was a professional footballer for the first part of his career, even playing in the world cup. Tim was bored of the branded shoes he had to wear as a footballer, and started to wonder if a better shoe could be made. For years, he experimented. Tim is a New Zealander, which is the home of merino wool, and he started experimenting with creating a new shoe material with his homegrown merino wool. After he had a prototype shoe, he launched a kickstarter - which proved the idea was popular with others. In 2016 - Tim officially co-founded Allbirds with his cofounder Joey Zwillinger - who helped shape the sustainability focus for the company. They are now a carbon neutral company, and were termed the ‘world’s most comfortable shoe’ by time magazine.We talk about tall poppy syndrome, why he thinks a sense of humour matters in entrepreneurship, and why he thinks the 85% rule of effort is so important. I hope you enjoy.  Join the Out of Hours newsletter here! If you enjoy this episode, consider buying me a coffee to show your support! ☕️ Your support shows me it's worth continuing!

Prison Yoga Project: Building trauma-informed yoga programmes, with James Fox

Season 4, Ep. 2
If you enjoy this episode, consider buying me a coffee to show your support! ☕️ We currently make a loss on the show and your support means the world!(or, support me on the podcast app Fountain!)Today on the show we have James Fox, the founder of Prison Yoga Project.Yoga changed the course of James’ life, and in 2002, he started his own organisation - Prison Yoga Project - a programme to teach trauma informed yoga and bring yoga and mindfulness to prisons. 70% of prisoners return to the community there is a 76% re-arrest rate within the first 5 years. Prison Yoga Project supports incarcerated people with trauma-informed yoga and mindfulness. Their goal is to help reduce reoffending and providing a more humane experience for incarcerated people. James also has written a book about yoga and sent thousands of copies to prisoners who have requested them.He began the programme in the US, in San Quentin, and has now brought the practice global - from the U.K., to Mexico to Australia.In this episode, we talk about the male role complex, how trauma is stored in the body, and why everyone should support yoga in prison if they want a safer and more humane society.If you’re interested in supporting Prison Yoga Project - they run a book program, which supplies a free book to any inmate who requests one. If you’re interested in a trauma-informed approach to yoga instruction, you can train with Prison Yoga Project. Just head to up to Out of Hours newsletter here.