Welcome to the age of embedded finance, where the financial services battlefield has moved from branches to point-of-sale
Can we make embedding finance into apps and customer journeys as simple as drag and drop? While no one would go to Ikea for the sole purpose of opening a bank account, they might need payment installment services during checkout. The new breed of technology platform players (BaaS) has made offering such services much more cost effective and less complex for big brands and retailers. Welcome to the new world where nearly every aspect of traditional banking can simply be an invisible feature of another industry’s customer experience. In this episode of One Vision, Theo and Bradley chat with Shaul David, Head of Banking, Growth at Railsbank on the future of financial services, the role of technology, and the era of embedded finance.