Shades of Grey: Financial Fraud Prevention for Seniors
Fraud detection is complex and the amount of data that needs to be mined and analyzed is massive. AI shows great promise in being able to move from detecting fraud after the fact, to predicting and preventing it before it happens. This will serve to minimize the financial exposure of the older adults, and preserve their dignity.
In this episode of Shades of Grey, Theodora Lau and Arunkumar Krishnakumar talk to Liz Loewy, Co-Founder and Chief Operating Officer at EverSafe. Eversafe leverages historical financial behavior across different bank accounts to build personal profiles, and analyzes daily transactions to identify anomalies including missing deposits and late bill payments, which can be indicative of potential cognitive decline, and likelihood of falling victim to financial exploitations. Suspicious activity alerts are then sent out to both the older adult and his/her designated “trusted advocates”.
Liz, Theo and Arun discuss how critical it is to protect the ageing population from financial frauds. The age and the amount of assets held by older adults make them prime targets for financial exploitation: the 50-plus account for thirty percent of the U.S. population, holding over seventy percent of deposit balances. In addition, 10,000 people turn 65 on a daily basis – so much as that by 2030, one in five Americans will be 65 or older.
Listen in to hear more interesting insights on Fraud prevention in a growing market.