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On Life With Helen

Welcome successful Business Owners and Executives. On this podcast, my purpose is to provide wisdom on how Life Insurance can provide security and abundance in all stages of life. You’ll find a lineup of topics and guest

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  • 66. Succession Planning. Guaranteeing the Success of a Business That'll Outlive You, with Craig Gussin

    28:20||Ep. 66
    Do you have everything in place in your business if — God forbid — you don't make it home tonight?In today's episode, we are joined by one of Helen's mentors and a true giant in the insurance space, Craig Gussin. Craig is a seasoned health insurance agent based in San Diego and the co-founder of Retire with Renewals, a company created to help retiring agents plan their business transition and ensure their clients continue receiving care. He also helps media and consumers understand insurance through Auerbach & Gussin, where he serves as President and CEO.Listen to episode 66 of On Life With Helen to learn how Craig helps agents to be ready for the unexpected, why every agent should be incorporated, and why he believes succession planning is way more than a handshake — it's a lifeline. You'll also hear about the real-world impact of staying connected through trusted associations, why Helen and Craig feel community service isn't just a value — it's the heartbeat of what they do, and much more.In This Episode, You Will Learn:Craig shares the story of how Retire with Renewals was born (6:30)Why most agents and business owners delay succession planning — and why they shouldn't! (13:20)You might find your successor in the most unexpected places (18:00)Why our industry must attract and mentor young agents (21:40)Working with agents that are "plugged" matters more than ever (25:50)Connect with Craig Gussin:LinkedInRetire with RenewalsRetire with Renewals LinkedInEmail: craig@rwragency.comPhone: (858) 658-0405Auerbach & Gussin. Insurance and Financial Services Let's Connect!EmailLinkedInWebsite - Ornellas InsuranceFacebook Page - Ornellas & Associates Insurance ServicesFacebook Profile Helen Ornellas Lanham

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  • 65. Why Sell Your Life Insurance Policy

    29:46||Ep. 65
    Most people don't expect to ever use, enjoy, or even see the money from their life insurance policy. As today's guest brilliantly pointed out, life insurances feel more like death insurance because their benefits are available only after the policyholder passes.Today, you'll learn there's a way for policyholders to access their money while they're still alive.In this episode, Rob Haynie explains how to sell your life insurance policies for cash through Life Insurance Settlements. With over 30 years in the life settlement industry, Rob is the Managing Director at Life Insurance Settlements, a recipient of LISA’s AHB Leadership Award, a podcaster, and a NAILBA ID20 Award honoree.Listen to episode 65 of On Life With Helen and learn how to turn life insurance policies into cash that could solve many issues, turn lifelong dreams into a reality, and even avoid family disputes over inheritance. You'll also hear success stories from permanent and term policy settlements, why life insurance settlements are gaining awareness, whether or not you'll pay taxes after selling them, and much more.In This Episode, You Will Learn:What is a life insurance settlement? (2:10)Who is eligible to sell their life insurance policy? (8:00)Am I going to pay taxes on my life insurance settlement? (11:20)Why not use your settlement for healthcare and take care of your aging? (12:30)Your life insurance is a dormant asset (16:50)How settlements can avoid family disputes (20:00)Success stories of permanent and term policy settlements (23:10)Connect with Rob Haynie:LinkedInLife Insurance SettlementsSubscribe to the Life Insurance Settlements YouTube channelFollow Life Insurance Settlements on LinkedInFollow Life Insurance Settlements on XFollow Life Insurance Settlements on FacebookLet's Connect!EmailLinkedInWebsite - Ornellas InsuranceFacebook Page - Ornellas & Associates Insurance ServicesFacebook Profile Helen Ornellas Lanham
  • 64. Implementation of Housing Wealth, with Mitchell Cooper

    24:39||Ep. 64
    What if we start looking at a reverse mortgage as THE financial tool to get your "longevity insurance" without even thinking of depleting your assets?In part two of our insightful conversation with Mitchell Cooper, we dive deeper into the financial mechanics and unknown benefits of using reverse mortgages as a retirement plan. Mitchell also contextualizes reverse mortgages' evolution and origins, which explain some of the most common misconceptions about them most retirees have, and highlights how reverse mortgages can provide financial flexibility without immediate repayment obligations.Listen to episode 64 of On Life With Helen and learn how to set up a reverse mortgage that'll allow you to defer withdrawals and maximize available funds in later years. You'll also hear how to grow a financial cushion without affecting liquid assets, turning your reverse mortgage into your "longevity insurance," the role behavioral aspects play in the effective use of reverse mortgages, how financial planners can help clients navigate the complexities of reverse mortgages, and much more.In This Episode, You Will Learn:Mitchel shares a bit of historical context of reverse mortgages (2:30)The true power of housing wealth (7:20)How behavioral aspects affect a reverse mortgage's effectiveness (15:00)What's the best time to start thinking about a reverse mortgage? (18:10)Mitchell explains the most common misconceptions about reverse mortgages (22:00)Connect with Mitchell CooperLinkedInEmail: mcooper@mutualmortgage.comPhone: 1-916-768-9150Unlock Hidden Retirement Cash: Is Your House the Key? by Mitchell CooperMutual of Omaha MortgageLet's Connect!EmailLinkedInWebsite - Ornellas InsuranceFacebook Page - Ornellas & Associates Insurance ServicesFacebook Profile Helen Ornellas Lanham
  • 63. Why Are Retires Ignoring the Best Asset They Have - Their Home

    22:30||Ep. 63
    Most people think of reverse mortgages as a last-resource option, but what if your biggest asset could provide financial freedom without selling or downsizing?In this episode, the first of a two-part series interview with Mitchell Cooper, we discuss reverse mortgages' potential to transform your retirement planning and unlock financial security. Mitchell is one of the 200 Certified Reverse Mortgage Professionals in the country, with almost a decade of experience helping retirees and educating homeowners on the hidden potential of their home equity.Listen to episode 63 of On Life With Helen and learn everything you need to know about the often misinterpreted world of home equity in retirement planning. You'll also hear why most financial models ignore the massive role of housing in retirees' portfolios' wealth, the psychological barriers homeowners face when looking at their homes as assets, why waiting until late retirement to tap into home equity is a mistake, and much more.In This Episode, You Will Learn:Mitchell explains the problem of "getting into that conversation" too late (3:10)All about housing wealth and retirement planning (6:00)Mitchell talks about the emotional barriers when thinking of homes as an asset (9:10)Why do some people see reverse mortgages as some sort of failure (13:30)Reverse mortgages and family dynamics (17:30)Connect with Mitchell CooperLinkedInLet's Connect!EmailLinkedInWebsite - Ornellas InsuranceFacebook Page - Ornellas & Associates Insurance ServicesFacebook Profile Helen Ornellas Lanham
  • 62. Marketing That Moves the Needle: How the Right Agency Can Transform Your Business

    33:44||Ep. 62
    For some business owners, thinking about their company's marketing feels a lot like stepping into a cluttered storage unit — they have no idea where to start, what to move first, or what will actually work.In today's episode, Ann Bouchard unravels the secrets and benefits of crafting simple, honest, and solid marketing strategies. Ann is the Founder and President of Bouchard Communications Group, a full-service marketing agency with over three decades of experience crafting customized and integrated marketing solutions.Listen to episode 62 of On Life With Helen and learn more about the evolving world of marketing, what outsourcing your business' marketing should look like, and how to define your brand's unique value. Ann also shares real-world examples of how strategic marketing can take your business to the next level, talks about the intersection between PR and marketing, AI, how non-profits can increase their influence through customized marketing campaigns, and much more.In This Episode, You Will Learn:Is your marketing agency working for you, or the other way around? (6:10)What makes your business stand out? Apart from excellent customer service? (9:20)Ann shares real-world examples of successful marketing campaigns (16:00)Can non-profits can increase their impact through marketing? (18:50)Can marketing agencies help if you or your business gets canceled? (21:20)AI is your intern, not your partner (24:40)Connect with Ann Bouchard:LinkedInInstagramVisit the Bouchard Communications Group's websiteLet's Connect!EmailLinkedInWebsite - Ornellas InsuranceFacebook Page - Ornellas & Associates Insurance ServicesFacebook Profile Helen Ornellas Lanham
  • 61. Things You Need to Know About Business Alternative Risk Insurance, with Roland Guillen

    32:04||Ep. 61
    Do insurance costs leave you stressed and uncertain about your business's future? Do you have a strategy to manage employee benefits while ensuring a healthier workforce? Did you know there is a way to turn insurance expenses into a financial asset?If any of these questions keep you up at night, you can't miss today's episode! We have the opportunity to chat with Roland Guillen, a seasoned insurance professional with over 15 years in the industry, who is currently the Director of Captive Growth Strategy at Bender Insurance Solutions.Listen to episode 61 of On Life With Helen and discover new strategies to optimize coverage and reduce costs, from adapting to a changing market to exploring alternative risk solutions like captive insurance, and actionable insights for cost management and transparency. Roland also shares his thoughts on the role of AI in enhancing workplace safety, the importance for business owners to keep a student mentality, and much more.In This Episode, You Will Learn:Roland talks about current challenges in the insurance industry (5:40)How to turn insurance expense into an asset (12:00)What do you need to know as a business owner about what to expect in 2025 and 2026? (17:30)Roland talks about the impact of AI in the insurance industry (20:10)Connect with Roland:LinkedInBender Insurance Solutions websiteBender Insurance Solutions LinkedInBender Insurance Solutions InstagramBender Insurance Solutions FacebookCaptive Insurance Times article on Roland GuillenLet's Connect!EmailLinkedInWebsite - Ornellas InsuranceFacebook Page - Ornellas & Associates Insurance ServicesFacebook Profile Helen Ornellas Lanham
  • 60. Current Funding Environment and What's Needed Now with Dan Marrujo

    23:34||Ep. 60
    Can the CHIPS Act tackle the nationwide workforce shortage? Is $53 billion enough to jumpstart a "U.S. semiconductor renaissance"? Can America reshape the global semiconductor landscape? Can we end our reliance on overseas chip production?These are some of the questions Dan Marrujo answers in this special take-two on the CHIPS Act Initiative. Whether you are a tech enthusiast, a job seeker, or a business owner, today's episode is your ticket to a deeper understanding of the massive shifts happening in the semiconductor industry.Dan Marrujo is the President and Manager Director of Trusted Strategic Solutions, a Silicon Valley-based consulting firm. He is also the co-founder of the Trusted American Insurance Agency and the creator of The Marrujo Foundation, which supports research in astronomy and astrophysics.Listen to episode 60 of On Life With Helen and dive deep into this transformative moment for the U.S. economy and technology landscape. Discover how the CHIPS Act is set to reshape America's workforce, address critical shortages, reduce our country's reliance on overseas production, generate educational opportunities, and much more.In This Episode, You Will Learn:About the education and career opportunities (4:40)What are America's plans to "fix" workforce shortages (8:10)Dan talks about future funding and the semiconductor industry's growth (14:20)The impact of Tariffs on the semiconductor industry (16:10)Dan's predictions (and wishes) for the following years (18:30)Connect with Dan Marrujo:LinkedinEmail: dmarrujo@tss.llcPhone: 916-778-7402Trusted Strategic SolutionsThe Marrujo FoundationTrusted Strategic Solutions LinkedInThe Marrujo Foundation LinkedInDan Marrujo in the media:https://www.eetimes.com/gf-contract-meets-high-mix-of-dod-needs-expert-says/https://www.calpoly.edu/news/astronomy-research-fellowship-will-map-one-billion-stars-milky-way-beyondhttps://tignis.com/2022/11/09/tignis-engages-daniel-marrujo/Let's Connect!EmailLinkedInWebsite - Ornellas InsuranceFacebook Page - Ornellas & Associates Insurance ServicesFacebook Profile Helen Ornellas Lanham