MyBump2Baby Business Podcast

Summer holidays are approaching, diaries are changing and many business owners are already worrying about where their next bookings will come from.In this episode, I share the biggest mistakes I see business owners make every summer and the simple steps you can take now to avoid them.I also open up about a difficult couple of weeks as my dad has been in hospital and why it reminded me just how important it is to build a business that can support your family when life throws the unexpected your way.Inside this episode:Why capacity should come before marketingHow to work out whether your income goals are realisticThe simple automation that generated £1,214 for one business ownerHow to start filling your September and October diary before summer is overPractical ideas for baby and children's businesses during the school holidaysPlus, I'm giving away my Summer Momentum & Autumn Bookings training and workbook for a limited time to help you put everything into action.https://portal.mybump2baby.com/courses/offers/f1f1ec99-2169-4219-93f3-a82088773c8f

Most business owners know they should be networking, but let's be honest... it can feel awkward, time-consuming and sometimes a complete waste of energy.In this episode, I'm sharing why collaborations have been one of the biggest drivers behind MyBump2Baby's growth over the last 10 years, helping us reach millions of parents without a huge marketing budget.I'll also be introducing the brand-new Business Circle – a free way to connect with other parent-focused businesses that are actively looking for collaborations, referrals, podcast guests, Instagram Lives, affiliate partnerships and more.We'll cover:• Why traditional networking doesn't work for many busy business owners• How collaborations can help you reach more parents without spending more on marketing• The easiest ways to partner with complementary businesses• How collaborations can improve your visibility, SEO and referrals• Why finding the right people matters more than networking with everyone• How the Business Circle can help you build valuable relationships fasterIf you've ever wondered how to get in front of more parents without spending hours networking, this episode is for you.Resources Mentioned:Join the Business Circle: https://www.mybump2baby.com/business-circle/Join the Digital Marketing Playground: https://sites.mybump2baby.com/the-digital-marketing-playground

https://www.mybump2baby.com/business-circle/www.thegrowthnest.co.uk Goal setting workshop.90 day plannerIn this month’s content planning session, we are planning ahead for June 2026 and taking a moment to check back in with the goals we set at the start of the year.Inside this episode I chat about:Why June is the perfect time to reassess your business goalsHow to create more intentional content instead of posting for the sake of itAwareness days coming up in June that parent-focused businesses can useSimple collaboration ideas to help you grow your visibilityFather’s Day content and offer ideasWhy collaborations can help you get found on Google, not just social mediaExciting updates inside MyBump2Business including the new Business Circle and upcoming app launchI also share a personal update on vision boards, goal setting and some of the things that have already happened this year after creating mine back in January.If you are a Playground member, don’t forget your June content pack is ready for you including Canva graphics, captions, catchy reel titles, emails and more.

Do you ever feel like your business completely stops the second you stop working?In this episode, I’m sharing the 3 biggest things that helped me stop burning out in business whilst still growing a successful parent-focused brand.We’re talking about:Boundaries that actually protect your timeSystems that save hours every single weekPassive income and why it changed everything for meWhy social media alone won’t fix burnoutThe simple automations that help your business keep moving whilst you’re offlineI’m also sharing real examples from my own business, including how one simple digital product generated thousands and how one client made £2,400 whilst sitting in a doctor’s appointment thanks to her systems working in the background.If you’re tired of feeling like you have to work every hour possible just to keep your business going, this episode is for you.Join The Digital Marketing PlaygroundExplore The Growth NestBook a Discovery CallBusiness Circle directory link

Are you constantly trading time for money in your business? Feeling like there’s never enough time, yet you keep hitting the same income ceiling every month?In this episode, I’m sharing 7 passive income ideas that can help you create more freedom, flexibility and breathing space in your business especially if you’re balancing work, children and the mental load of everyday life.I’m also sharing parts of my own journey and why building passive income streams became so important to me — especially during difficult seasons of life and school holidays when I needed my business to keep working without me being “on” 24/7.If you’re a birth, baby or parenting business owner who wants to stop relying only on one-to-one work, this episode will give you practical ideas and encouragement to get started.Remember you do not need to build everything at once. Start small, stay consistent and create a business that supports your life, not one that burns you out.Create Your First Low Ticket Passive Income StreamJoin the Digital Marketing PlaygroundGrab the Invisible to In-Demand Workshop

FREE Invisible to In Demand Traning: https://portal.mybump2baby.com/courses/offers/e7194f63-1e64-48ff-8ade-0e104c37644dReady to uplevel? https://sites.mybump2baby.com/the-digital-marketing-playground Are local families searching for your business right now but not finding you? In this episode, Carla Lett shares three simple but powerful things you can do this week to make sure your baby or parenting business shows up when parents are searching locally on Google.No tech background needed. No big budget required. Just a little time, intention, and the right strategy.In this episode you will learn:How to claim and fully complete your Google Business Profile so Google knows you mean business. Why your profile needs to be active and how staying consistent can help you outrank competitors who have been around far longer than you. The exact approach to getting more Google reviews and why replying to every single one is not just good manners, it is an SEO strategy.Whether you offer classes, one-to-one support, or online courses, this episode will help more of the right families find you, even while you are off the clock.Ready to go deeper? Grab Carla's free 30-minute masterclass, From Invisible to In Demand, including her Trello board and workbook, at the link below.Want the full step-by-step framework? Come and join The Digital Marketing Playground at the link below.That description is written to work both as a show description and as a social media caption if you want to repurpose it. Want me to write you a few social posts to go alongside the episode launch too?

Grab the free From Invisible to In Demand masterclass, workbook, and Trello content planning board mentioned in this episode: Complete survey hereIf you have been posting consistently and still not getting the enquiries your business deserves, this episode is going to change the way you think about your content.This week Carla Lett, founder of MyBump2Baby and The Digital Marketing Playground, is talking about one of the most powerful and most underused content strategies in the parent business space — nurturing your audience.Carla shares the exact exercise she teaches inside The Digital Marketing Playground to help parent businesses create content that builds deep connection, grows trust, and turns followers into loyal, long-term clients.In this episode you will learn:Why most parent business content is missing the most important ingredient What nurture content actually is and why it converts better than any other typeA powerful five-step exercise to help you create nurture content that feels authentic and genuinely resonates with your ideal clientWhy sharing your story is not oversharing — it is the most strategic thing you can do for your businessPlus, Carla shares her own deeply personal story of why she started MyBump2Baby and the emotions that drove her to build one of the UK's leading parenting platforms.This one is worth listening to twice.Grab the free From Invisible to In Demand masterclass, workbook, and Trello content planning board mentioned in this episode:

Link to The Growth NestLink to goal setting workshopLink to join / info page for Digital Marketing PlaygroundThis episode is your simple reset for May. If things felt messy over Easter or you’ve fallen off track a bit… you’re not behind. You’re just getting started again.Carla walks you through how to refocus, get clear on your goals, and create content that actually connects with parents — without feeling like you need to post every single day.She shares a real-life reminder of why vision boards and goals matter (including a slightly spooky caravan story 👀), and why checking back in with what you want makes everything feel easier.You’ll also get:A gentle nudge to revisit your goals (or finally set some)A simple way to stay consistent without burnoutEasy weekly content structure ideas (so you’re not staring at a blank screen)A reminder of why knowing your ideal client changes everythingThen we move into May content ideas you can actually use — built around awareness days that help your audience feel seen, understood, and supported.Think:Maternal Mental Health Awareness WeekInternational Day of FamiliesWomen’s Health MonthCarla shows you how to turn these into posts that feel natural, not forced — whether that’s sharing your story, client experiences, or simple tips.And here’s the bit people forget…You don’t have to do it all alone.She talks about using collaborations, guest experts, and simple content batching to make things feel lighter while still showing up consistently.